Rascasse Audience Intelligence

S.L. Benfica Audience in Germany

A data profile of the people who buy, follow and care about S.L. Benfica in Germany — modelled from more than twelve digital signal sources. S.L. Benfica has an estimated audience of 668,013 people in Germany.

#230among Soccer in Germany#122among Team in Germany#723in Sports

The average S.L. Benfica fan in Germany is 32.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Sporting Clube de Portugal, Royale Union Saint-Gilloise, Julian Weigl, with strongest over-indexing on Sporting Clube de Portugal (110.29× the country average).

Demographically, the S.L. Benfica audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical S.L. Benfica fan in Germany is more male, around 32.0 years old, with strong Spirituality tendencies and a notable affinity for Sporting Clube de Portugal.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the S.L. Benfica profile in Germany.

Audience size
668K
in Germany
Gender
31.9%♀
68.1% male
Age
32.0
average years
Country rank
#9203
Team in Germany
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of S.L. Benfica fans

31.9% are female, 68.1% are male, average age 32.0.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for S.L. Benfica audience in Germany
MetricValue
Female31.9%
Male68.1%
Average age32.0
Estimated audience size668,013
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the S.L. Benfica audience in Germany
Age bracketShare%
16-1943%
20-2919%
30-3915%
40-4914%
50+10%
Fig. 04

Worldwide distribution

2.6%

of the worldwide S.L. Benfica audience comes from Germany.

Worldwide audience distribution share by country for S.L. Benfica
CountryShare
Portugal12.2%
Spain9.0%
Mexico7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the S.L. Benfica audience in Germany is strongest.

Fig. 05

Top regions by affinity

S.L. Benfica fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.46×
02Baden-Württemberg~100K1.43×
03Hamburg~20K1.33×
04Hessen~70K1.30×
05Bremen~8K1.24×
06Rheinland-Pfalz~40K1.13×
07Bayern~100K1.12×
08Niedersachsen~70K1.01×
09Saarland~9K0.95×
10Berlin~30K0.93×
11Schleswig-Holstein~20K0.91×
12Sachsen~30K0.75×
13Brandenburg~10K0.66×
14Thüringen~10K0.64×
15Sachsen-Anhalt~10K0.63×
16Mecklenburg-Vorpommern~8K0.60×
Fig. 06

Affinity by region

Affinity by region — S.L. Benfica, Germany
0.60×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the S.L. Benfica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for S.L. Benfica audience
#·InterestCategoryAffinity×
01Fogo de ChãoFood & Beverages238.69×
02RovinjTravel & Leisure111.60×
03Sporting Clube de PortugalSports110.29×
04Goncalo RamosSports92.35×
05Julian WeiglSports91.39×
06Royale Union Saint-GilloiseSports81.61×
07S.C. BragaSports76.80×
08Rio Ave F.C.Sports68.03×
09João FélixSports66.06×
10Enzo FernándezSports61.45×
11Villarreal CFSports56.11×
12Lille OSCSports55.24×
13TAP PortugalTravel & Leisure53.44×
14CarrosTravel & Leisure41.95×
15Paul PogbaSports38.10×
16CavemanMusic & Radio35.10×
17Primeira LigaSports31.45×
18Atlético MadridSports17.81×
19TransfermarktSports6.62×
20Borussia DortmundSports4.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the S.L. Benfica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by S.L. Benfica audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.59×
Price SensitivityPREMIUM2.20×
IndividualismJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by S.L. Benfica audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Pet OwnershipJOY0.99×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does S.L. Benfica have in Germany?

S.L. Benfica has an estimated audience of 668,013 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of S.L. Benfica fans?

31.9% of S.L. Benfica fans are female, 68.1% are male, with an average age of 32.0 years.

03

Which brands do S.L. Benfica fans like most?

S.L. Benfica fans show strongest brand affinity for Sporting Clube de Portugal (110.29×), Royale Union Saint-Gilloise (81.61×), and Julian Weigl (91.39×) over the country average.

04

Where do S.L. Benfica fans live in Germany?

S.L. Benfica fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do S.L. Benfica fans also like?

Beyond S.L. Benfica itself, the audience over-indexes on Royale Union Saint-Gilloise (81.61×), Julian Weigl (91.39×), Rovinj (111.6×), and S.C. Braga (76.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See S.L. Benfica audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for S.L. Benfica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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