S.L. Benfica Audience in United States

S.L. Benfica logo

S.L. Benfica has an estimated audience of 1,393,705 people in United States. 47.3% are female, 52.7% are male, average age 32.2. Top regions: Massachusetts, California, New Jersey. Top brand affinities: Rayo Vallecano, Borussia Dortmund, Beşiktaş J.K., Standard Liège, Belgium national football team.

The average S.L. Benfica fan in United States is 32.2 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New Jersey. Top brand affinities include Rayo Vallecano, Borussia Dortmund, Beşiktaş J.K., with strongest over-indexing on Rayo Vallecano (124.12× the country average). Demographically, the S.L. Benfica audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of S.L. Benfica fans

Demographic split for S.L. Benfica audience in United States
MetricValue
Female47.3%
Male52.7%
Average age32.2
Estimated audience size1,393,705

Audience persona

The typical S.L. Benfica fan in United States is balanced, around 32.2 years old, with strong Mindfulness tendencies and a notable affinity for Rayo Vallecano.

Top regions in United States

Top regions ranked by reach for S.L. Benfica in United States
RegionReachAffinity
Massachusetts206,7427.53×
California128,9120.84×
New Jersey121,3583.42×
New York115,3571.48×
Florida93,4780.99×
Texas61,3570.51×
Rhode Island54,48112.28×
Connecticut34,3752.46×
North Carolina30,3580.72×
Virginia24,3620.72×
Illinois23,2370.5×
Pennsylvania22,9880.49×
Georgia22,8650.53×
Washington17,2650.62×
Maryland14,5660.61×
Ohio13,5490.32×
Arizona12,9200.45×
Minnesota10,7660.54×
Tennessee10,6430.38×
Michigan10,6160.29×
Idaho9,2071.32×
Colorado8,4480.38×
Indiana8,1280.32×
South Carolina7,7860.37×
Nevada7,0380.52×
Alabama6,6150.34×
Wisconsin6,5840.31×
Missouri5,7730.26×
Washington, District of Columbia5,5071.31×
Kentucky5,3150.3×
Louisiana4,2640.24×
Oregon4,1690.26×
Utah3,9140.31×
New Hampshire3,5040.64×
Nebraska3,1940.46×
Kansas3,1150.28×
Oklahoma3,0860.2×
Mississippi3,0190.26×
New Mexico2,8250.4×
Delaware2,8210.73×
Alaska2,6340.88×
Arkansas2,5250.22×
Iowa2,4430.21×
West Virginia2,3460.36×
North Dakota2,3290.81×
Hawaii2,0700.35×
Montana2,0410.53×
South Dakota2,0140.63×
Maine1,9820.4×
Wyoming1,9410.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for S.L. Benfica audience
BrandAffinityCategory
Rayo Vallecano124.12×Travel & Leisure
Borussia Dortmund54.64×Sports
Beşiktaş J.K.62.66×Sports
Standard Liège117.38×Sports
Belgium national football team85.68×Sports
FC Zenit Saint Petersburg113.03×Sports
Plan B (musician)23.17×Music & Radio
Jude Bellingham29.79×Sports
João Félix49.41×Sports
Portugal national football team27.67×Sports
Real Madrid C.F.4.95×Sports
Axel Witsel108.83×Sports
Enzo Fernández45.78×Sports
Atalanta B.C.41.55×Sports
FC Bayern Munich6.12×Sports
Oxford Street15.61×Travel & Leisure
Aston Villa F.C.19.1×Sports
Sporting Clube de Portugal41.38×Sports
Fred (footballer)18.65×Sports
Soccer2.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by S.L. Benfica audience
TraitClusterScore
MindfulnessBALANCE1.78
SpiritualityBALANCE1.5
ExtroversionTHRILL1.42
TravellingTHRILL1.34
Luxury OrientationPREMIUM1.32
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for S.L. Benfica
CountryShare
Portugal13.3%
Spain9.4%
Mexico7.7%

See S.L. Benfica audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does S.L. Benfica have in United States?

S.L. Benfica has an estimated audience of 1,393,705 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of S.L. Benfica fans?

47.3% of S.L. Benfica fans are female, 52.7% are male, with an average age of 32.2 years.

Which brands do S.L. Benfica fans like most?

S.L. Benfica fans show strongest brand affinity for Rayo Vallecano (124.12×), Borussia Dortmund (54.64×), and Beşiktaş J.K. (62.66×) over the country average.

Where do S.L. Benfica fans live in United States?

S.L. Benfica fans in United States are most concentrated in Massachusetts (reach 206,742), California (reach 128,912), and New Jersey (reach 121,358). These three regions account for the largest share of the active audience.

What other brands do S.L. Benfica fans also like?

Beyond S.L. Benfica itself, the audience over-indexes on Borussia Dortmund (54.64×), Beşiktaş J.K. (62.66×), Standard Liège (117.38×), and Belgium national football team (85.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for S.L. Benfica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.