Rascasse Audience Intelligence

S.L. Benfica Audience in United States

A data profile of the people who buy, follow and care about S.L. Benfica in United States — modelled from more than twelve digital signal sources. S.L. Benfica has an estimated audience of 1,487,360 people in United States.

#106among Soccer in United States#286among Team in United States#1619in Sports

The average S.L. Benfica fan in United States is 32.2 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New Jersey.

Top brand affinities include Rayo Vallecano, Borussia Dortmund, Beşiktaş J.K., with strongest over-indexing on Rayo Vallecano (124.12× the country average).

Demographically, the S.L. Benfica audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical S.L. Benfica fan in United States is balanced, around 32.2 years old, with strong Mindfulness tendencies and a notable affinity for Rayo Vallecano.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the S.L. Benfica profile in United States.

Audience size
1.5M
in United States
Gender
47.3%♀
52.7% male
Age
32.2
average years
Country rank
#17883
Team in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of S.L. Benfica fans

47.3% are female, 52.7% are male, average age 32.2.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for S.L. Benfica audience in United States
MetricValue
Female47.3%
Male52.7%
Average age32.2
Estimated audience size1,487,360
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the S.L. Benfica audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

5.8%

of the worldwide S.L. Benfica audience comes from United States.

Worldwide audience distribution share by country for S.L. Benfica
CountryShare
Portugal12.2%
Spain9.0%
Mexico7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the S.L. Benfica audience in United States is strongest.

Fig. 05

Top regions by affinity

S.L. Benfica fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~50K10.31×
02Massachusetts~200K6.84×
03New Jersey~100K3.11×
04Connecticut~30K2.33×
05New York~100K1.31×
06Florida~100K1.12×
07Washington, District of Columbia~5K1.10×
08Idaho~7K1.06×
09Delaware~4K0.98×
10Alaska~3K0.97×
11North Dakota~3K0.95×
12Vermont~2K0.94×
13South Dakota~3K0.92×
14Hawaii~5K0.91×
15California~100K0.89×
16Montana~3K0.89×
17New Hampshire~5K0.88×
18Maine~4K0.87×
19West Virginia~6K0.86×
20Minnesota~20K0.85×
21Mississippi~9K0.82×
22Nebraska~6K0.82×
23New Mexico~6K0.82×
24Arkansas~9K0.81×
25Maryland~20K0.78×
26Nevada~10K0.78×
27Iowa~9K0.78×
28Kansas~9K0.78×
29Virginia~30K0.76×
30Oklahoma~10K0.76×
31Louisiana~10K0.73×
32Utah~9K0.73×
33North Carolina~30K0.72×
34Washington~20K0.72×
35Alabama~10K0.72×
36Kentucky~10K0.72×
37Indiana~20K0.71×
38Oregon~10K0.70×
39Pennsylvania~30K0.68×
40Georgia~30K0.68×
41South Carolina~10K0.68×
42Illinois~30K0.66×
43Missouri~10K0.66×
44Colorado~10K0.66×
45Wisconsin~10K0.66×
46Arizona~20K0.65×
47Tennessee~20K0.63×
48Texas~70K0.59×
49Ohio~30K0.59×
50Michigan~20K0.58×
Fig. 06

Affinity by region

Affinity by region — S.L. Benfica, United States
0.58×1.00×10.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the S.L. Benfica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for S.L. Benfica audience
#·InterestCategoryAffinity×
01Rayo VallecanoTravel & Leisure124.12×
02Standard LiègeSports117.38×
03FC Zenit Saint PetersburgSports113.03×
04Axel WitselSports108.83×
05Belgium national football teamSports85.68×
06Goncalo RamosSports79.64×
07Beşiktaş J.K.Sports62.66×
08Borussia DortmundSports54.64×
09Enzo FernándezSports45.78×
10Atalanta B.C.Sports41.55×
11Sporting Clube de PortugalSports41.38×
12Jude BellinghamSports29.79×
13Portugal national football teamSports27.67×
14Plan B (musician)Music & Radio23.17×
15Aston Villa F.C.Sports19.10×
16Fred (footballer)Sports18.65×
17Erling HaalandSports16.86×
18Oxford StreetTravel & Leisure15.61×
19Real Madrid C.F.Sports4.95×
20FIFA World Cup 2026Sports4.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the S.L. Benfica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by S.L. Benfica audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.34×
PatriotismCONSERVATISM1.13×
Social Media UsageJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by S.L. Benfica audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.71×
CreativityOPEN0.74×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does S.L. Benfica have in United States?

S.L. Benfica has an estimated audience of 1,487,360 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of S.L. Benfica fans?

47.3% of S.L. Benfica fans are female, 52.7% are male, with an average age of 32.2 years.

03

Which brands do S.L. Benfica fans like most?

S.L. Benfica fans show strongest brand affinity for Rayo Vallecano (124.12×), Borussia Dortmund (54.64×), and Beşiktaş J.K. (62.66×) over the country average.

04

Where do S.L. Benfica fans live in United States?

S.L. Benfica fans in United States are most concentrated in Massachusetts (reach ~200K), California (reach ~100K), and New Jersey (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do S.L. Benfica fans also like?

Beyond S.L. Benfica itself, the audience over-indexes on Borussia Dortmund (54.64×), Beşiktaş J.K. (62.66×), Standard Liège (117.38×), and Belgium national football team (85.68×) compared to the United States average.

Appendix

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See S.L. Benfica audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for S.L. Benfica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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