Rascasse Audience Intelligence

Portugal national football team Audience in United States

A data profile of the people who buy, follow and care about Portugal national football team in United States — modelled from more than twelve digital signal sources. Portugal national football team has an estimated audience of 1,381,049 people in United States.

#114among Soccer in United States#300among Team in United States#1716in Sports

The average Portugal national football team fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cristiano Ronaldo, Real Madrid C.F., Juventus F.C., with strongest over-indexing on Cristiano Ronaldo (26.47× the country average).

Demographically, the Portugal national football team audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portugal national football team fan in United States is more male, around 30.5 years old, with strong Spirituality tendencies and a notable affinity for Cristiano Ronaldo.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portugal national football team profile in United States.

Audience size
1.4M
in United States
Gender
36.2%♀
63.8% male
Age
30.5
average years
Country rank
#18871
Team in United States
Fig. 01

Search interest · 12-month trend

+514%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portugal national football team fans

36.2% are female, 63.8% are male, average age 30.5.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Portugal national football team audience in United States
MetricValue
Female36.2%
Male63.8%
Average age30.5
Estimated audience size1,381,049
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Portugal national football team audience in United States
Age bracketShare%
16-1946%
20-2920%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Portugal national football team audience comes from United States.

Worldwide audience distribution share by country for Portugal national football team
CountryShare
Brazil10.4%
Italy9.9%
Portugal8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portugal national football team audience in United States is strongest.

Fig. 05

Top regions by affinity

Portugal national football team fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~10K2.64×
02Massachusetts~60K2.19×
03New Jersey~70K2.07×
04California~300K1.84×
05Connecticut~20K1.67×
06Texas~200K1.61×
07New York~100K1.56×
08Maryland~30K1.47×
09Florida~100K1.46×
10Virginia~50K1.38×
11Georgia~50K1.29×
12Illinois~60K1.21×
13Nevada~20K1.20×
14Washington~30K1.19×
15Arizona~30K1.15×
16Washington, District of Columbia~5K1.11×
17North Carolina~40K1.06×
18Kansas~10K0.97×
19Nebraska~7K0.97×
20Delaware~4K0.97×
21Utah~10K0.93×
22Oregon~10K0.90×
23Colorado~20K0.89×
24Minnesota~20K0.88×
25New Mexico~6K0.88×
26New Hampshire~5K0.88×
27Pennsylvania~40K0.86×
28Indiana~20K0.85×
29Oklahoma~10K0.81×
30Michigan~30K0.79×
31Missouri~20K0.79×
32Iowa~9K0.79×
33Ohio~30K0.78×
34Tennessee~20K0.77×
35Kentucky~10K0.77×
36Arkansas~9K0.77×
37South Dakota~2K0.75×
38South Carolina~20K0.73×
39Idaho~5K0.73×
40Hawaii~4K0.71×
41Maine~3K0.67×
42North Dakota~2K0.67×
43Alabama~10K0.66×
44Wisconsin~10K0.63×
45Louisiana~10K0.63×
46Vermont~2K0.63×
47Alaska~2K0.59×
48Mississippi~6K0.51×
49Montana~2K0.48×
50West Virginia~3K0.47×
Fig. 06

Affinity by region

Affinity by region — Portugal national football team, United States
0.47×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portugal national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portugal national football team audience
#·InterestCategoryAffinity×
01Bernardo SilvaSports30.91×
02Cristiano RonaldoSports26.47×
03Spain national football teamSports20.39×
04UEFA Nations LeagueSports17.30×
05Juventus F.C.Sports15.68×
06Kylian MbappéSports11.06×
07Brazil national football teamSports9.78×
08Atlético MadridSports9.09×
09Lamine YamalSports8.93×
10Real Madrid C.F.Sports6.43×
11Manchester United F.C.Sports6.23×
12Broadcasting of sports eventsMovies & TV5.33×
13UEFA Champions LeagueSports5.08×
14ProphetBusiness & Career4.97×
15FIFA World CupSports3.92×
16FIFA World Cup 2026Sports2.75×
17SoccerSports2.55×
18AmericasTravel & Leisure2.42×
19VideoMovies & TV1.99×
20FriendshipKids & Family1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portugal national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portugal national football team audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.06×
TraditionCONSERVATISM1.67×
ExtroversionTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portugal national football team audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.93×
Design AffinityPREMIUM0.93×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portugal national football team have in United States?

Portugal national football team has an estimated audience of 1,381,049 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Portugal national football team fans?

36.2% of Portugal national football team fans are female, 63.8% are male, with an average age of 30.5 years.

03

Which brands do Portugal national football team fans like most?

Portugal national football team fans show strongest brand affinity for Cristiano Ronaldo (26.47×), Real Madrid C.F. (6.43×), and Juventus F.C. (15.68×) over the country average.

04

Where do Portugal national football team fans live in United States?

Portugal national football team fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Portugal national football team fans also like?

Beyond Portugal national football team itself, the audience over-indexes on Real Madrid C.F. (6.43×), Juventus F.C. (15.68×), FIFA World Cup 2026 (2.75×), and FIFA World Cup (3.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Portugal national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Portugal national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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