Portugal national football team Audience in United States

Portugal national football team logo

Portugal national football team has an estimated audience of 1,381,049 people in United States. 36.2% are female, 63.8% are male, average age 30.5. Top regions: California, Texas, New York. Top brand affinities: Cristiano Ronaldo, Real Madrid C.F., Juventus F.C., FIFA World Cup, Spain national football team.

The average Portugal national football team fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cristiano Ronaldo, Real Madrid C.F., Juventus F.C., with strongest over-indexing on Cristiano Ronaldo (26.47× the country average). Demographically, the Portugal national football team audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Portugal national football team fans

Demographic split for Portugal national football team audience in United States
MetricValue
Female36.2%
Male63.8%
Average age30.5
Estimated audience size1,381,049

Audience persona

The typical Portugal national football team fan in United States is more male, around 30.5 years old, with strong Mindfulness tendencies and a notable affinity for Cristiano Ronaldo.

Top regions in United States

Top regions ranked by reach for Portugal national football team in United States
RegionReachAffinity
California281,4621.85×
Texas171,2911.44×
New York136,9711.77×
Florida132,5881.42×
New Jersey79,1482.25×
Massachusetts61,0372.24×
Illinois59,3151.29×
Georgia53,2681.25×
North Carolina48,7411.17×
Virginia46,8721.39×
Pennsylvania41,5980.89×
Maryland39,0281.64×
Ohio34,4840.81×
Michigan31,5930.87×
Washington31,4211.13×
Arizona29,0121.03×
Connecticut23,3451.69×
Indiana23,3300.92×
Tennessee21,7360.78×
Colorado20,7670.95×
Minnesota19,0510.96×
South Carolina15,8420.76×
Missouri15,6350.7×
Nevada14,9761.12×
Oregon14,6620.93×
Wisconsin13,7580.66×
Kentucky13,6040.79×
Oklahoma12,3100.8×
Alabama11,4980.6×
Louisiana11,3970.64×
Rhode Island11,3562.58×
Utah11,3000.91×
Kansas9,6310.88×
Iowa8,8800.78×
Arkansas8,2670.73×
Nebraska6,3720.92×
New Mexico5,2710.76×
Washington, District of Columbia5,1361.24×
Mississippi4,7040.41×
New Hampshire4,5920.84×
Idaho4,4600.64×
Delaware3,7911×
Hawaii3,6370.61×
Maine3,2210.65×
West Virginia2,4450.38×
South Dakota2,1920.69×
North Dakota1,5930.56×
Vermont1,3040.54×
Montana1,1680.3×
Alaska1,1480.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portugal national football team audience
BrandAffinityCategory
Cristiano Ronaldo26.47×Sports
Real Madrid C.F.6.43×Sports
Juventus F.C.15.68×Sports
FIFA World Cup3.92×Sports
Spain national football team20.39×Sports
Lamine Yamal8.93×Sports
Manchester United F.C.6.23×Sports
UEFA Nations League17.3×Sports
Soccer2.55×Sports
FC Bayern Munich5.16×Sports
UEFA Champions League5.08×Sports
Video1.99×Movies & TV
Real Betis17.99×Sports
Prophet4.97×Business & Career
Broadcasting of sports events5.33×Movies & TV
Kylian Mbappé11.06×Sports
Brazil national football team9.78×Sports
Americas2.42×Travel & Leisure
Friendship1.92×Kids & Family
Atlético Madrid9.09×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portugal national football team audience
TraitClusterScore
MindfulnessBALANCE1.67
SpiritualityBALANCE1.36
Urban LifestyleOPEN1.35
Risk AppetiteTHRILL1.35
ExtroversionTHRILL1.31
Social Media UsageJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Portugal national football team
CountryShare
Brazil10.4%
Italy9.9%
Portugal8.9%

See Portugal national football team audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Portugal national football team have in United States?

Portugal national football team has an estimated audience of 1,381,049 people in United States, concentrated in California and Texas.

What is the gender split and age of Portugal national football team fans?

36.2% of Portugal national football team fans are female, 63.8% are male, with an average age of 30.5 years.

Which brands do Portugal national football team fans like most?

Portugal national football team fans show strongest brand affinity for Cristiano Ronaldo (26.47×), Real Madrid C.F. (6.43×), and Juventus F.C. (15.68×) over the country average.

Where do Portugal national football team fans live in United States?

Portugal national football team fans in United States are most concentrated in California (reach 281,462), Texas (reach 171,291), and New York (reach 136,971). These three regions account for the largest share of the active audience.

What other brands do Portugal national football team fans also like?

Beyond Portugal national football team itself, the audience over-indexes on Real Madrid C.F. (6.43×), Juventus F.C. (15.68×), FIFA World Cup (3.92×), and Spain national football team (20.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portugal national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.