Americas Audience in United States
Americas has an estimated audience of 47,942,203 people in United States. 50.9% are female, 49.1% are male, average age 41.3. Top brand affinities: Google Maps, Capital One, Singer-songwriter, Indeed.com, CarGurus.
Top brand affinities include Google Maps, Capital One, Singer-songwriter, with strongest over-indexing on Google Maps (3.93× the country average). Demographically, the Americas audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Extroversion.
Category: Travel & Leisure · Type: Topic
Demographics of Americas fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.3 |
| Estimated audience size | 47,942,203 |
Audience persona
The typical Americas fan in United States is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 3.93× | Internet & Social Media |
| Capital One | 3.93× | Business & Career |
| Singer-songwriter | 3.33× | Music & Radio |
| Indeed.com | 2.95× | Business & Career |
| CarGurus | 3.93× | Cars & Mobility |
| Diane Keaton | 3.87× | Movies & TV |
| Google News | 3.52× | News |
| Diabetes mellitus awareness | 3.93× | Health |
| FC Bayern Munich | 3.84× | Sports |
| Aaron Rodgers | 3.18× | Sports |
| AccuWeather | 3.14× | Home & Garden |
| Enterprise Rent-A-Car | 2.97× | Cars & Mobility |
| MSN | 1.86× | News |
| Dentistry | 2.47× | Business & Career |
| Billy Bob Thornton | 3.93× | Movies & TV |
| Microblogging | 3.93× | Technology & Electronics |
| Circle K | 3.07× | Shopping |
| Bruce Willis | 3.16× | Movies & TV |
| Staples (Canada) | 2.27× | Business & Career |
| Clint Eastwood | 3.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.12 |
| Extroversion | THRILL | 1.09 |
| Social Media Usage | JOY | 1.04 |
| Need for Security | CONSERVATISM | 1.03 |
| Family Orientation | CONSERVATISM | 1.01 |
| Early Adopter Mentality | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 7.2% |
| Brazil | 6.8% |
See Americas audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.