Rascasse Audience Intelligence

Americas Audience in United States

A data profile of the people who buy, follow and care about Americas in United States — modelled from more than twelve digital signal sources. Americas has an estimated audience of 47,942,203 people in United States.

#308among Topic in United States#30in Travel & Leisure

The average Americas fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Real property, WhatsApp, with strongest over-indexing on Google Maps (3.93× the country average).

Demographically, the Americas audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Americas fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Americas profile in United States.

Audience size
47.9M
in United States
Gender
50.9%♀
49.1% male
Age
41.3
average years
Country rank
#425
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Americas fans

50.9% are female, 49.1% are male, average age 41.3.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Americas audience in United States
MetricValue
Female50.9%
Male49.1%
Average age41.3
Estimated audience size47,942,203
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Americas audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4923%
50+24%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Americas audience comes from United States.

Worldwide audience distribution share by country for Americas
CountryShare
United States37.1%
Mexico7.2%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Americas audience in United States is strongest.

Fig. 05

Top regions by affinity

Americas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~6.5M1.55×
02Alabama~900K1.41×
03Georgia~2M1.38×
04California~7M1.36×
05Maryland~1M1.30×
06Virginia~1.5M1.23×
07Vermont~100K1.23×
08Kentucky~700K1.15×
09Arizona~1M1.14×
10Tennessee~1M1.09×
11Illinois~1.5M1.08×
12Oklahoma~600K1.08×
13Washington, District of Columbia~200K1.07×
14Rhode Island~200K1.05×
15Colorado~800K1.04×
16New Jersey~1M1.02×
17Missouri~800K1.02×
18Utah~400K1.02×
19South Carolina~700K1.01×
20Kansas~400K1.01×
21North Carolina~1.5M1.00×
22Washington~1M1.00×
23Nebraska~200K1.00×
24Connecticut~500K0.99×
25Alaska~100K0.98×
26Michigan~1M0.97×
27Arkansas~400K0.97×
28New Mexico~200K0.97×
29Florida~3M0.96×
30Pennsylvania~1.5M0.96×
31Massachusetts~900K0.96×
32Louisiana~600K0.96×
33Delaware~100K0.96×
34Oregon~500K0.94×
35Nevada~400K0.94×
36Idaho~200K0.94×
37New Hampshire~200K0.94×
38Indiana~800K0.93×
39Mississippi~400K0.93×
40Montana~100K0.92×
41South Dakota~100K0.92×
42North Dakota~90K0.92×
43Maine~200K0.91×
44Ohio~1.5M0.90×
45Iowa~400K0.90×
46Hawaii~200K0.90×
47New York~2.5M0.89×
48West Virginia~200K0.89×
49Minnesota~600K0.87×
50Wisconsin~600K0.86×
Fig. 06

Affinity by region

Affinity by region — Americas, United States
0.86×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Americas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Americas audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media3.93×
02MoneyGramBusiness & Career3.49×
03WazeInternet & Social Media3.34×
04VolarisTravel & Leisure3.28×
05Marvel Cinematic UniverseMovies & TV2.97×
06Western UnionBusiness & Career2.25×
07PoliticoPolitics & Society2.14×
08OtakuLiterature2.00×
09Drudge ReportSports1.99×
10Real propertyHome & Garden1.97×
11WhatsAppInternet & Social Media1.96×
12Spanish languagePolitics & Society1.84×
13NASDAQBusiness & Career1.75×
14New York PostNews1.74×
15Made in USABusiness & Career1.66×
16DentistryBusiness & Career1.64×
17Short storyLiterature1.64×
18House musicMusic & Radio1.61×
19High schoolBusiness & Career1.59×
20Facebook MessengerInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Americas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Americas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Need for SecurityCONSERVATISM1.24×
Quality AwarenessPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Americas audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
MindfulnessBALANCE0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Americas have in United States?

Americas has an estimated audience of 47,942,203 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Americas fans?

50.9% of Americas fans are female, 49.1% are male, with an average age of 41.3 years.

03

Which brands do Americas fans like most?

Americas fans show strongest brand affinity for Google Maps (3.93×), Real property (1.97×), and WhatsApp (1.96×) over the country average.

04

Where do Americas fans live in United States?

Americas fans in United States are most concentrated in California (reach ~7M), Texas (reach ~6.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Americas fans also like?

Beyond Americas itself, the audience over-indexes on Real property (1.97×), WhatsApp (1.96×), Spanish language (1.84×), and Facebook Messenger (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Americas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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