Americas Audience in United States
Americas has an estimated audience of 47,942,203 people in United States. 50.9% are female, 49.1% are male, average age 41.3. Top brand affinities: Kendra Scott, Israel, Historic site, Jesse Plemons, Jeep Wagoneer.
Top brand affinities include Kendra Scott, Israel, Historic site, with strongest over-indexing on Kendra Scott (2.97× the country average). Demographically, the Americas audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Extroversion.
Category: Travel & Leisure · Type: Topic
Demographics of Americas fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.3 |
| Estimated audience size | 47,942,203 |
Audience persona
The typical Americas fan in United States is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Kendra Scott.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 2.97× | Fashion & Accessoires |
| Israel | 1.95× | Travel & Leisure |
| Historic site | 3.93× | Arts & Culture |
| Jesse Plemons | 1.93× | Movies & TV |
| Jeep Wagoneer | 3.09× | Cars & Mobility |
| Governor of Michigan | 3.93× | Politics & Society |
| Cam Ward | 1.86× | Sports |
| Nebraska Cornhuskers football | 1.76× | Sports |
| Home staging | 2.55× | Home & Garden |
| Urban horticulture | 1.67× | Home & Garden |
| Goop | 2.37× | Internet & Social Media |
| Wok | 2.78× | Food & Beverages |
| N1 road (South Africa) | 1.73× | Travel & Leisure |
| Vocal harmony | 1.79× | Music & Radio |
| Canis | 3.93× | Pets & Animals |
| Snow White (Fables) | 3.77× | Literature |
| headspace | 3.54× | Health |
| Corona (band) | 2.17× | Music & Radio |
| Personality | 2.26× | Business & Career |
| Cherish (group) | 3.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.12 |
| Extroversion | THRILL | 1.09 |
| Social Media Usage | JOY | 1.04 |
| Need for Security | CONSERVATISM | 1.03 |
| Family Orientation | CONSERVATISM | 1.01 |
| Early Adopter Mentality | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 7.2% |
| Brazil | 6.8% |
See Americas audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.