Rascasse Audience Intelligence

Waze Audience in United States

A data profile of the people who buy, follow and care about Waze in United States — modelled from more than twelve digital signal sources. Waze has an estimated audience of 4,439,798 people in United States.

#198among Website / Newspaper / Magazine in United States#98in Internet & Social Media

The average Waze fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Google Maps, Gmail, Pinkbike, with strongest over-indexing on Google Maps (13.33× the country average).

Demographically, the Waze audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waze fan in United States is balanced, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waze profile in United States.

Audience size
4.4M
in United States
Gender
48.4%♀
51.6% male
Age
37.9
average years
Country rank
#7367
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Waze

48.4% are female, 51.6% are male, average age 37.9.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Waze audience in United States
MetricValue
Female48.4%
Male51.6%
Average age37.9
Estimated audience size4,439,798
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Waze audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Waze audience comes from United States.

Worldwide audience distribution share by country for Waze
CountryShare
United States13.0%
Brazil11.4%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waze audience in United States is strongest.

Fig. 05

Top regions by affinity

Waze fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~80K1.83×
02Massachusetts~200K1.74×
03Maryland~100K1.72×
04Washington, District of Columbia~20K1.70×
05New Jersey~200K1.64×
06Georgia~200K1.58×
07Florida~500K1.53×
08Virginia~200K1.53×
09Louisiana~90K1.49×
10New York~400K1.47×
11South Carolina~100K1.44×
12New Hampshire~20K1.40×
13Delaware~20K1.38×
14Tennessee~100K1.34×
15Rhode Island~20K1.34×
16Hawaii~20K1.31×
17Pennsylvania~200K1.30×
18North Carolina~200K1.30×
19Alabama~70K1.19×
20Kentucky~70K1.17×
21California~500K1.07×
22Vermont~8K1.06×
23West Virginia~20K1.05×
24Ohio~100K1.04×
25Texas~400K0.98×
26Michigan~100K0.94×
27Maine~10K0.94×
28Mississippi~30K0.92×
29Illinois~100K0.87×
30Indiana~70K0.84×
31Washington~70K0.80×
32Nevada~30K0.78×
33Arkansas~30K0.77×
34Colorado~50K0.75×
35Oregon~40K0.69×
36Missouri~50K0.67×
37Arizona~60K0.66×
38Oklahoma~30K0.64×
39New Mexico~10K0.61×
40Wisconsin~40K0.60×
41Kansas~20K0.59×
42Minnesota~30K0.53×
43Idaho~10K0.52×
44Nebraska~10K0.52×
45Alaska~5K0.51×
46Iowa~20K0.49×
47Montana~6K0.49×
48Utah~20K0.48×
49South Dakota~5K0.48×
50North Dakota~4K0.47×
Fig. 06

Affinity by region

Affinity by region — Waze, United States
0.47×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waze audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waze audience
#·InterestCategoryAffinity×
01PinkbikeSports29.09×
02Carlos SainzSports23.03×
03Sport Club InternacionalSports20.73×
04Jordan FisherMovies & TV19.87×
05GroupMeInternet & Social Media19.31×
06Charles LeclercSports18.85×
07ShimanoCars & Mobility15.47×
08SCOTT SportsCars & Mobility14.07×
09Google MapsInternet & Social Media13.33×
10Dropbox (service)Technology & Electronics12.30×
11Max VerstappenSports9.95×
12VenmoTechnology & Electronics7.55×
13TelemundoMovies & TV5.86×
14GeoGuessrInternet & Social Media5.28×
15GmailInternet & Social Media5.22×
16WhatsAppInternet & Social Media3.98×
17Atlantic OceanTravel & Leisure3.35×
18AmericasTravel & Leisure3.34×
19ChildbirthKids & Family3.16×
20FIFA World Cup 2026Sports1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waze audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waze audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.02×
Urban LifestyleOPEN1.68×
MindfulnessBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waze audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
CreativityOPEN0.76×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waze have in United States?

Waze has an estimated audience of 4,439,798 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Waze fans?

48.4% of Waze fans are female, 51.6% are male, with an average age of 37.9 years.

03

Which brands do Waze fans like most?

Waze fans show strongest brand affinity for Google Maps (13.33×), Gmail (5.22×), and Pinkbike (29.09×) over the country average.

04

Where do Waze fans live in United States?

Waze fans in United States are most concentrated in California (reach ~500K), Florida (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Waze fans also like?

Beyond Waze itself, the audience over-indexes on Gmail (5.22×), Pinkbike (29.09×), Dropbox (service) (12.3×), and GroupMe (19.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Waze audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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