Waze Audience in United States
Waze has an estimated audience of 4,429,116 people in United States. 48.4% are female, 51.6% are male, average age 37.9. Top regions: California, Florida, Texas. Top brand affinities: Google Maps, Gmail, Pinkbike, Dropbox (service), Charles Leclerc.
The average Waze fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Maps, Gmail, Pinkbike, with strongest over-indexing on Google Maps (13.33× the country average). Demographically, the Waze audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Waze fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 37.9 |
| Estimated audience size | 4,429,116 |
Audience persona
The typical Waze fan in United States is balanced, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 554,024 | 1.14× |
| Florida | 478,703 | 1.6× |
| Texas | 386,952 | 1.02× |
| New York | 381,094 | 1.54× |
| Georgia | 215,826 | 1.58× |
| Pennsylvania | 206,407 | 1.38× |
| New Jersey | 200,221 | 1.78× |
| North Carolina | 182,381 | 1.37× |
| Virginia | 172,628 | 1.6× |
| Massachusetts | 156,131 | 1.79× |
| Ohio | 138,335 | 1.01× |
| Illinois | 133,957 | 0.91× |
| Maryland | 131,683 | 1.73× |
| Tennessee | 121,343 | 1.37× |
| Michigan | 112,752 | 0.97× |
| South Carolina | 101,432 | 1.52× |
| Louisiana | 82,983 | 1.45× |
| Connecticut | 80,231 | 1.81× |
| Washington | 73,733 | 0.83× |
| Indiana | 68,347 | 0.84× |
| Alabama | 67,383 | 1.09× |
| Kentucky | 63,247 | 1.14× |
| Arizona | 60,523 | 0.67× |
| Colorado | 54,398 | 0.78× |
| Missouri | 47,306 | 0.66× |
| Wisconsin | 39,062 | 0.59× |
| Oregon | 37,387 | 0.74× |
| Minnesota | 33,504 | 0.53× |
| Nevada | 33,444 | 0.78× |
| Mississippi | 29,786 | 0.82× |
| Oklahoma | 29,113 | 0.59× |
| Arkansas | 27,256 | 0.75× |
| Washington, District of Columbia | 23,931 | 1.8× |
| New Hampshire | 23,908 | 1.37× |
| Hawaii | 23,427 | 1.23× |
| West Virginia | 20,492 | 0.99× |
| Utah | 18,276 | 0.46× |
| Rhode Island | 17,902 | 1.27× |
| Kansas | 17,868 | 0.51× |
| Delaware | 16,951 | 1.39× |
| Iowa | 16,944 | 0.46× |
| Maine | 13,915 | 0.88× |
| New Mexico | 12,714 | 0.57× |
| Nebraska | 10,615 | 0.48× |
| Idaho | 10,502 | 0.47× |
| Vermont | 8,403 | 1.08× |
| Montana | 4,528 | 0.37× |
| South Dakota | 3,326 | 0.32× |
| Alaska | 3,251 | 0.34× |
| North Dakota | 2,536 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 13.33× | Internet & Social Media |
| Gmail | 5.22× | Internet & Social Media |
| Pinkbike | 29.09× | Sports |
| Dropbox (service) | 12.3× | Technology & Electronics |
| Charles Leclerc | 18.85× | Sports |
| GroupMe | 19.31× | Internet & Social Media |
| Shimano | 15.47× | Cars & Mobility |
| Sport Club Internacional | 20.73× | Sports |
| Carlos Sainz | 23.03× | Sports |
| Max Verstappen | 9.95× | Sports |
| Telemundo | 5.86× | Movies & TV |
| Americas | 3.34× | Travel & Leisure |
| Venmo | 7.55× | Technology & Electronics |
| 3.98× | Internet & Social Media | |
| GeoGuessr | 5.28× | Internet & Social Media |
| Atlantic Ocean | 3.35× | Travel & Leisure |
| Jordan Fisher | 19.87× | Movies & TV |
| Childbirth | 3.16× | Kids & Family |
| Free-eBooks | 31.27× | Literature |
| Hispanic culture | 3.56× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.51 |
| Urban Lifestyle | OPEN | 1.43 |
| Risk Appetite | THRILL | 1.26 |
| Extroversion | THRILL | 1.12 |
| Early Adopter Mentality | POWER | 1.06 |
| Quality Awareness | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.0% |
| Brazil | 11.3% |
| France | 7.4% |
See Waze audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Waze have in United States?
Waze has an estimated audience of 4,429,116 people in United States, concentrated in California and Florida.
What is the gender split and age of Waze fans?
48.4% of Waze fans are female, 51.6% are male, with an average age of 37.9 years.
Which brands do Waze fans like most?
Waze fans show strongest brand affinity for Google Maps (13.33×), Gmail (5.22×), and Pinkbike (29.09×) over the country average.
Where do Waze fans live in United States?
Waze fans in United States are most concentrated in California (reach 554,024), Florida (reach 478,703), and Texas (reach 386,952). These three regions account for the largest share of the active audience.
What other brands do Waze fans also like?
Beyond Waze itself, the audience over-indexes on Gmail (5.22×), Pinkbike (29.09×), Dropbox (service) (12.3×), and Charles Leclerc (18.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Waze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.