A data profile of the people who buy, follow and care about Waze in France — modelled from more than twelve digital signal sources. Waze has an estimated audience of 2,556,860 people in France.
The average Waze fan in France is 37.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Google Maps, Helena Rubinstein, Facebook Messenger, with strongest over-indexing on Google Maps (17.3× the country average).
Demographically, the Waze audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Waze fan in France is more male, around 37.6 years old, with strong Social Media Usage tendencies and a notable affinity for Google Maps.
The key figures that characterise the Waze profile in France.
43.1% are female, 56.9% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 37.6 |
| Estimated audience size | 2,556,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Waze audience comes from France.
| Country | Share |
|---|---|
| United States | 13.0% |
| Brazil | 11.4% |
| France | 7.5% |
Where the Waze audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~100K | 1.22× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.20× | |
| 03 | Nouvelle-Aquitaine | ~300K | 1.17× | |
| 04 | Occitanie | ~200K | 1.14× | |
| 05 | Pays de la Loire | ~200K | 1.09× | |
| 06 | Normandy | ~100K | 1.02× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 1.00× | |
| 08 | Centre-Val de Loire | ~90K | 0.98× | |
| 09 | Île-de-France | ~400K | 0.96× | |
| 10 | Hauts-de-France | ~200K | 0.96× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.95× | |
| 12 | Grand Est | ~200K | 0.93× | |
| 13 | Corsica | ~6K | 0.45× |
The strongest cross-interests of the Waze audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helena Rubinstein | Business & Career | 49.15× | ||
| 02 | TomTom | Technology & Electronics | 19.44× | ||
| 03 | Google Maps | Internet & Social Media | 17.30× | ||
| 04 | Microsoft Store | Technology & Electronics | 16.62× | ||
| 05 | Graduate school | Business & Career | 8.77× | ||
| 06 | Zoom! | Business & Career | 7.58× | ||
| 07 | GeoGuessr | Internet & Social Media | 6.54× | ||
| 08 | Facebook Messenger | Internet & Social Media | 5.64× | ||
| 09 | Amanda Seyfried | Movies & TV | 5.46× | ||
| 10 | Meryl Streep | Movies & TV | 5.10× | ||
| 11 | Emma Stone | Movies & TV | 5.00× | ||
| 12 | Opodo | Travel & Leisure | 3.75× | ||
| 13 | Margot Robbie | Movies & TV | 3.45× | ||
| 14 | Crédit Agricole | Business & Career | 3.04× | ||
| 15 | Internet & Social Media | 2.82× | |||
| 16 | Mappy | Internet & Social Media | 2.66× | ||
| 17 | Ouigo | Cars & Mobility | 2.42× | ||
| 18 | Internet & Social Media | 2.17× | |||
| 19 | Airbnb | Travel & Leisure | 1.94× | ||
| 20 | Shopping and fashion | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.04× | |
| Patriotism | CONSERVATISM | 1.66× | |
| Need for Security | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.94× |
Waze has an estimated audience of 2,556,860 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
43.1% of Waze fans are female, 56.9% are male, with an average age of 37.6 years.
Waze fans show strongest brand affinity for Google Maps (17.3×), Helena Rubinstein (49.15×), and Facebook Messenger (5.64×) over the country average.
Waze fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Waze itself, the audience over-indexes on Helena Rubinstein (49.15×), Facebook Messenger (5.64×), GeoGuessr (6.54×), and TomTom (19.44×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Waze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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