Waze Audience in Germany
Waze has an estimated audience of 1,072,579 people in Germany. 38.9% are female, 61.1% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Michael Schumacher, Shimano, Borussia Dortmund, Colnago, Max Verstappen.
The average Waze fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Michael Schumacher, Shimano, Borussia Dortmund, with strongest over-indexing on Michael Schumacher (6.55× the country average). Demographically, the Waze audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Waze fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 40.8 |
| Estimated audience size | 1,072,579 |
Audience persona
The typical Waze fan in Germany is more male, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Michael Schumacher.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 277,850 | 1.18× |
| Baden-Württemberg | 201,877 | 1.38× |
| Bayern | 180,983 | 1.05× |
| Hessen | 131,073 | 1.6× |
| Niedersachsen | 93,568 | 0.9× |
| Rheinland-Pfalz | 68,080 | 1.27× |
| Berlin | 53,179 | 1.11× |
| Sachsen | 41,468 | 0.79× |
| Schleswig-Holstein | 29,711 | 0.77× |
| Brandenburg | 27,827 | 0.84× |
| Hamburg | 25,888 | 1.07× |
| Thüringen | 18,153 | 0.66× |
| Saarland | 17,861 | 1.36× |
| Sachsen-Anhalt | 17,350 | 0.62× |
| Mecklenburg-Vorpommern | 12,904 | 0.63× |
| Bremen | 7,066 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Schumacher | 6.55× | Sports |
| Shimano | 9.49× | Cars & Mobility |
| Borussia Dortmund | 1.98× | Sports |
| Colnago | 9.47× | Cars & Mobility |
| Max Verstappen | 6.88× | Sports |
| Pinarello | 8.29× | Cars & Mobility |
| Cross-country cycling | 5.59× | Sports |
| Cervélo | 7.58× | Cars & Mobility |
| Custom motorcycle | 4.89× | Cars & Mobility |
| Giro d'Italia | 6.52× | Sports |
| American Chopper | 7.36× | Cars & Mobility |
| Garmin | 5.71× | Technology & Electronics |
| Charles Leclerc | 7.85× | Sports |
| Pedelec | 4.66× | Cars & Mobility |
| Fishing bait | 6.56× | Pets & Animals |
| BMW | 2.58× | Cars & Mobility |
| FC Bayern Munich | 1.67× | Sports |
| Eintracht Frankfurt | 2.22× | Sports |
| FIFA World Cup | 1.78× | Sports |
| Bicycle helmet | 6.5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.36 |
| Urban Lifestyle | OPEN | 1.29 |
| Travelling | THRILL | 1.27 |
| Price Sensitivity | PREMIUM | 1.26 |
| Indulgence | JOY | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.0% |
| Brazil | 11.3% |
| France | 7.4% |
See Waze audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Waze have in Germany?
Waze has an estimated audience of 1,072,579 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Waze fans?
38.9% of Waze fans are female, 61.1% are male, with an average age of 40.8 years.
Which brands do Waze fans like most?
Waze fans show strongest brand affinity for Michael Schumacher (6.55×), Shimano (9.49×), and Borussia Dortmund (1.98×) over the country average.
Where do Waze fans live in Germany?
Waze fans in Germany are most concentrated in Nordrhein-Westfalen (reach 277,850), Baden-Württemberg (reach 201,877), and Bayern (reach 180,983). These three regions account for the largest share of the active audience.
What other brands do Waze fans also like?
Beyond Waze itself, the audience over-indexes on Shimano (9.49×), Borussia Dortmund (1.98×), Colnago (9.47×), and Max Verstappen (6.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.