Waze Audience in Germany
A data profile of the people who buy, follow and care about Waze in Germany — modelled from more than twelve digital signal sources. Waze has an estimated audience of 1,065,287 people in Germany.
The average Waze fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Michael Schumacher, Shimano, Colnago, with strongest over-indexing on Michael Schumacher (6.55× the country average).
Demographically, the Waze audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Waze fan in Germany is more male, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.
At a glance
The key figures that characterise the Waze profile in Germany.
Search interest · 12-month trend
Audience demographics of Waze
38.9% are female, 61.1% are male, average age 40.8.
Gender split
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 40.8 |
| Estimated audience size | 1,065,287 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Waze audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.0% |
| Brazil | 11.4% |
| France | 7.5% |
Geography
Where the Waze audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.52× | |
| 02 | Saarland | ~20K | 1.34× | |
| 03 | Baden-Württemberg | ~200K | 1.33× | |
| 04 | Rheinland-Pfalz | ~70K | 1.22× | |
| 05 | Nordrhein-Westfalen | ~300K | 1.18× | |
| 06 | Berlin | ~50K | 1.03× | |
| 07 | Hamburg | ~20K | 1.03× | |
| 08 | Bayern | ~200K | 1.02× | |
| 09 | Niedersachsen | ~90K | 0.90× | |
| 10 | Bremen | ~8K | 0.90× | |
| 11 | Brandenburg | ~30K | 0.86× | |
| 12 | Schleswig-Holstein | ~30K | 0.83× | |
| 13 | Sachsen | ~40K | 0.79× | |
| 14 | Thüringen | ~20K | 0.78× | |
| 15 | Sachsen-Anhalt | ~20K | 0.72× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Waze audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shimano | Cars & Mobility | 9.49× | ||
| 02 | Colnago | Cars & Mobility | 9.47× | ||
| 03 | Pinarello | Cars & Mobility | 8.29× | ||
| 04 | Charles Leclerc | Sports | 7.85× | ||
| 05 | Cervélo | Cars & Mobility | 7.58× | ||
| 06 | American Chopper | Cars & Mobility | 7.36× | ||
| 07 | Max Verstappen | Sports | 6.88× | ||
| 08 | Fishing bait | Pets & Animals | 6.56× | ||
| 09 | Michael Schumacher | Sports | 6.55× | ||
| 10 | Giro d'Italia | Sports | 6.52× | ||
| 11 | Garmin | Technology & Electronics | 5.71× | ||
| 12 | Cross-country cycling | Sports | 5.59× | ||
| 13 | Custom motorcycle | Cars & Mobility | 4.89× | ||
| 14 | Pedelec | Cars & Mobility | 4.66× | ||
| 15 | Tour de France | Sports | 3.45× | ||
| 16 | BMW | Cars & Mobility | 2.58× | ||
| 17 | Eintracht Frankfurt | Sports | 2.22× | ||
| 18 | Borussia Dortmund | Sports | 1.98× | ||
| 19 | FIFA World Cup | Sports | 1.78× | ||
| 20 | FC Bayern Munich | Sports | 1.67× |
Personality of the Waze audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.60× | |
| Sports Activity | POWER | 1.40× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.55× | |
| Price Sensitivity | PREMIUM | 0.64× | |
| Quality Awareness | PREMIUM | 0.65× |
Frequently asked questions
How many fans does Waze have in Germany?
Waze has an estimated audience of 1,065,287 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Waze fans?
38.9% of Waze fans are female, 61.1% are male, with an average age of 40.8 years.
Which brands do Waze fans like most?
Waze fans show strongest brand affinity for Michael Schumacher (6.55×), Shimano (9.49×), and Colnago (9.47×) over the country average.
Where do Waze fans live in Germany?
Waze fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Waze fans also like?
Beyond Waze itself, the audience over-indexes on Shimano (9.49×), Colnago (9.47×), Max Verstappen (6.88×), and Borussia Dortmund (1.98×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
See Waze audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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