Rascasse Audience Intelligence

Pedelec Audience in Germany

A data profile of the people who buy, follow and care about Pedelec in Germany — modelled from more than twelve digital signal sources. Pedelec has an estimated audience of 3,430,828 people in Germany.

#1108among Topic in Germany#93in Cars & Mobility

The average Pedelec fan in Germany is 46.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commerzbank, Obi (store), Electric bicycle, with strongest over-indexing on Commerzbank (1.79× the country average).

Demographically, the Pedelec audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pedelec fan in Germany is more male, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Commerzbank.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pedelec profile in Germany.

Audience size
3.4M
in Germany
Gender
31.3%♀
68.7% male
Age
46.7
average years
Country rank
#1799
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pedelec fans

31.3% are female, 68.7% are male, average age 46.7.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Pedelec audience in Germany
MetricValue
Female31.3%
Male68.7%
Average age46.7
Estimated audience size3,430,828
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Pedelec audience in Germany
Age bracketShare%
16-194%
20-2911%
30-3921%
40-4933%
50+32%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Pedelec audience comes from Germany.

Worldwide audience distribution share by country for Pedelec
CountryShare
China29.5%
Germany23.3%
India9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pedelec audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pedelec fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~500K1.35×
02Mecklenburg-Vorpommern~80K1.16×
03Thüringen~100K1.10×
04Schleswig-Holstein~100K1.09×
05Nordrhein-Westfalen~800K1.08×
06Sachsen-Anhalt~100K1.08×
07Baden-Württemberg~500K1.06×
08Bayern~600K1.01×
09Sachsen~200K0.97×
10Rheinland-Pfalz~200K0.96×
11Brandenburg~100K0.96×
12Saarland~40K0.93×
13Bremen~30K0.91×
14Hessen~200K0.90×
15Hamburg~70K0.86×
16Berlin~90K0.61×
Fig. 06

Affinity by region

Affinity by region — Pedelec, Germany
0.61×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pedelec audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pedelec audience
#·InterestCategoryAffinity×
01OrbeaCars & Mobility4.29×
02Bicycle frameSports3.14×
03ShimanoCars & Mobility2.91×
04Electric bicycleCars & Mobility2.74×
05Mountain bikeSports2.35×
06Google DriveTechnology & Electronics1.98×
07BicycleCars & Mobility1.83×
08CommerzbankBusiness & Career1.79×
09QVCMovies & TV1.74×
10Tyrol (state)Travel & Leisure1.73×
11FRITZ!BoxTechnology & Electronics1.71×
12Roland KaiserMusic & Radio1.68×
13PostbankBusiness & Career1.66×
14TchiboShopping1.66×
15Wetter.comHome & Garden1.63×
16ADACCars & Mobility1.60×
17FOCUS OnlineNews1.57×
18RVsCars & Mobility1.56×
19SparkasseBusiness & Career1.56×
20Obi (store)Shopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pedelec audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pedelec audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.05×
TraditionCONSERVATISM0.97×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pedelec audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.39×
Early Adopter MentalityPOWER0.45×
MindfulnessBALANCE0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pedelec have in Germany?

Pedelec has an estimated audience of 3,430,828 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pedelec fans?

31.3% of Pedelec fans are female, 68.7% are male, with an average age of 46.7 years.

03

Which brands do Pedelec fans like most?

Pedelec fans show strongest brand affinity for Commerzbank (1.79×), Obi (store) (1.53×), and Electric bicycle (2.74×) over the country average.

04

Where do Pedelec fans live in Germany?

Pedelec fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Pedelec fans also like?

Beyond Pedelec itself, the audience over-indexes on Obi (store) (1.53×), Electric bicycle (2.74×), Mountain bike (2.35×), and Postbank (1.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Pedelec audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pedelec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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