Pedelec Audience in Germany
Pedelec has an estimated audience of 3,430,828 people in Germany. 31.3% are female, 68.7% are male, average age 46.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commerzbank, Obi (store), Wetter.com, Electric bicycle, Mountain bike.
The average Pedelec fan in Germany is 46.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commerzbank, Obi (store), Wetter.com, with strongest over-indexing on Commerzbank (1.79× the country average). Demographically, the Pedelec audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Sports Activity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Pedelec fans
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 46.7 |
| Estimated audience size | 3,430,828 |
Audience persona
The typical Pedelec fan in Germany is more male, around 46.7 years old, with strong Sports Activity tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 816,201 | 1.09× |
| Bayern | 584,994 | 1.06× |
| Baden-Württemberg | 500,220 | 1.07× |
| Niedersachsen | 457,567 | 1.37× |
| Hessen | 238,152 | 0.91× |
| Rheinland-Pfalz | 168,973 | 0.98× |
| Sachsen | 166,078 | 0.99× |
| Schleswig-Holstein | 136,926 | 1.11× |
| Brandenburg | 103,718 | 0.97× |
| Berlin | 97,801 | 0.64× |
| Sachsen-Anhalt | 93,528 | 1.05× |
| Thüringen | 91,958 | 1.05× |
| Mecklenburg-Vorpommern | 74,901 | 1.14× |
| Hamburg | 64,965 | 0.84× |
| Saarland | 36,260 | 0.86× |
| Bremen | 25,215 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 1.79× | Business & Career |
| Obi (store) | 1.53× | Shopping |
| Wetter.com | 1.63× | Home & Garden |
| Electric bicycle | 2.74× | Cars & Mobility |
| Mountain bike | 2.35× | Sports |
| Postbank | 1.66× | Business & Career |
| FRITZ!Box | 1.71× | Technology & Electronics |
| Sparkasse | 1.56× | Business & Career |
| FOCUS Online | 1.57× | News |
| RVs | 1.56× | Cars & Mobility |
| Bicycle | 1.83× | Cars & Mobility |
| Tyrol (state) | 1.73× | Travel & Leisure |
| Tchibo | 1.66× | Shopping |
| QVC | 1.74× | Movies & TV |
| ADAC | 1.6× | Cars & Mobility |
| Orbea | 4.29× | Cars & Mobility |
| Roland Kaiser | 1.68× | Music & Radio |
| Bicycle frame | 3.14× | Sports |
| Shimano | 2.91× | Cars & Mobility |
| Google Drive | 1.98× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.48 |
| Need for Security | CONSERVATISM | 1.27 |
| Pet Ownership | JOY | 1.25 |
| Sustainability | BALANCE | 1.11 |
| Early Adopter Mentality | POWER | 1.09 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 29.6% |
| Germany | 23.5% |
| India | 8.9% |
See Pedelec audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pedelec have in Germany?
Pedelec has an estimated audience of 3,430,828 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pedelec fans?
31.3% of Pedelec fans are female, 68.7% are male, with an average age of 46.7 years.
Which brands do Pedelec fans like most?
Pedelec fans show strongest brand affinity for Commerzbank (1.79×), Obi (store) (1.53×), and Wetter.com (1.63×) over the country average.
Where do Pedelec fans live in Germany?
Pedelec fans in Germany are most concentrated in Nordrhein-Westfalen (reach 816,201), Bayern (reach 584,994), and Baden-Württemberg (reach 500,220). These three regions account for the largest share of the active audience.
What other brands do Pedelec fans also like?
Beyond Pedelec itself, the audience over-indexes on Obi (store) (1.53×), Wetter.com (1.63×), Electric bicycle (2.74×), and Mountain bike (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pedelec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.