Bicycle frame Audience in Germany
Bicycle frame has an estimated audience of 2,157,426 people in Germany. 26.0% are female, 74.0% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mountain biking, Bicycle wheel, Shimano, Bicycle helmet, Electric bicycle.
The average Bicycle frame fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mountain biking, Bicycle wheel, Shimano, with strongest over-indexing on Mountain biking (9.63× the country average). Demographically, the Bicycle frame audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Bicycle frame fans
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 44.7 |
| Estimated audience size | 2,157,426 |
Audience persona
The typical Bicycle frame fan in Germany is more male, around 44.7 years old, with strong Sustainability tendencies and a notable affinity for Mountain biking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 409,982 | 0.87× |
| Bayern | 312,210 | 0.9× |
| Baden-Württemberg | 272,372 | 0.93× |
| Niedersachsen | 235,255 | 1.12× |
| Sachsen | 146,302 | 1.38× |
| Hessen | 131,398 | 0.8× |
| Berlin | 109,676 | 1.14× |
| Schleswig-Holstein | 79,449 | 1.03× |
| Rheinland-Pfalz | 73,715 | 0.68× |
| Brandenburg | 73,018 | 1.09× |
| Sachsen-Anhalt | 72,721 | 1.3× |
| Thüringen | 51,701 | 0.94× |
| Hamburg | 51,347 | 1.05× |
| Mecklenburg-Vorpommern | 47,969 | 1.16× |
| Bremen | 18,570 | 1.01× |
| Saarland | 15,895 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain biking | 9.63× | Sports |
| Bicycle wheel | 13.49× | Cars & Mobility |
| Shimano | 10.51× | Cars & Mobility |
| Bicycle helmet | 13.19× | Cars & Mobility |
| Electric bicycle | 7.17× | Cars & Mobility |
| Vuelta a España | 12.78× | Sports |
| Local bike shop | 8.61× | Sports |
| Tour de France | 6.12× | Sports |
| SRAM Corporation | 7.14× | Cars & Mobility |
| Pedelec | 4.87× | Cars & Mobility |
| Ryanair | 2.39× | Travel & Leisure |
| Pets | 1.65× | Pets & Animals |
| Automobiles | 1.79× | Cars & Mobility |
| Arnold Schwarzenegger | 5.29× | Movies & TV |
| Cyclo-cross | 7.58× | Sports |
| Vacation rental | 3.37× | Travel & Leisure |
| Indoor cycling | 7.58× | Sports |
| Efficient energy use | 2.64× | Technology & Electronics |
| Campervan | 4.16× | Cars & Mobility |
| Kawasaki | 4.76× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.77 |
| Sports Activity | POWER | 1.57 |
| Quality Awareness | PREMIUM | 1.55 |
| Need for Security | CONSERVATISM | 1.51 |
| DIY Mentality | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.2% |
| United States | 13.4% |
| Netherlands | 9.0% |
See Bicycle frame audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bicycle frame have in Germany?
Bicycle frame has an estimated audience of 2,157,426 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bicycle frame fans?
26.0% of Bicycle frame fans are female, 74.0% are male, with an average age of 44.7 years.
Which brands do Bicycle frame fans like most?
Bicycle frame fans show strongest brand affinity for Mountain biking (9.63×), Bicycle wheel (13.49×), and Shimano (10.51×) over the country average.
Where do Bicycle frame fans live in Germany?
Bicycle frame fans in Germany are most concentrated in Nordrhein-Westfalen (reach 409,982), Bayern (reach 312,210), and Baden-Württemberg (reach 272,372). These three regions account for the largest share of the active audience.
What other brands do Bicycle frame fans also like?
Beyond Bicycle frame itself, the audience over-indexes on Bicycle wheel (13.49×), Shimano (10.51×), Bicycle helmet (13.19×), and Electric bicycle (7.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bicycle frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.