Bicycle frame Audience in Germany
A data profile of the people who buy, follow and care about Bicycle frame in Germany — modelled from more than twelve digital signal sources. Bicycle frame has an estimated audience of 2,157,426 people in Germany.
The average Bicycle frame fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bicycle wheel, Vuelta a España, Shimano, with strongest over-indexing on Bicycle wheel (23.67× the country average).
Demographically, the Bicycle frame audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bicycle frame fan in Germany is more male, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Bicycle wheel.
At a glance
The key figures that characterise the Bicycle frame profile in Germany.
Search interest · 12-month trend
Demographics of Bicycle frame fans
26.0% are female, 74.0% are male, average age 44.7.
Gender split
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 44.7 |
| Estimated audience size | 2,157,426 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 31% |
Worldwide distribution
of the worldwide Bicycle frame audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 14.2% |
| United States | 13.4% |
| Netherlands | 9.0% |
Geography
Where the Bicycle frame audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~100K | 1.33× | |
| 02 | Sachsen-Anhalt | ~60K | 1.15× | |
| 03 | Bremen | ~20K | 1.13× | |
| 04 | Mecklenburg-Vorpommern | ~40K | 1.07× | |
| 05 | Niedersachsen | ~200K | 1.05× | |
| 06 | Berlin | ~100K | 1.04× | |
| 07 | Hamburg | ~50K | 1.03× | |
| 08 | Brandenburg | ~70K | 1.02× | |
| 09 | Thüringen | ~60K | 1.01× | |
| 10 | Saarland | ~30K | 1.01× | |
| 11 | Schleswig-Holstein | ~80K | 0.98× | |
| 12 | Bayern | ~300K | 0.89× | |
| 13 | Baden-Württemberg | ~300K | 0.89× | |
| 14 | Nordrhein-Westfalen | ~400K | 0.87× | |
| 15 | Hessen | ~100K | 0.84× | |
| 16 | Rheinland-Pfalz | ~90K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bicycle frame audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle wheel | Cars & Mobility | 23.67× | ||
| 02 | Vuelta a España | Sports | 16.92× | ||
| 03 | Bicycle helmet | Cars & Mobility | 11.79× | ||
| 04 | Cyclo-cross | Sports | 11.71× | ||
| 05 | Shimano | Cars & Mobility | 10.18× | ||
| 06 | Single track (mountain biking) | Sports | 10.14× | ||
| 07 | Water polo | Sports | 9.93× | ||
| 08 | SRAM Corporation | Cars & Mobility | 9.14× | ||
| 09 | Cannondale Bicycle Corporation | Cars & Mobility | 7.34× | ||
| 10 | Electric bicycle | Cars & Mobility | 7.20× | ||
| 11 | Local bike shop | Sports | 6.12× | ||
| 12 | Kitchen knife | Home & Garden | 5.45× | ||
| 13 | Electric motorcycles and scooters | Cars & Mobility | 4.32× | ||
| 14 | Extreme sport | Sports | 3.78× | ||
| 15 | Efficient energy use | Technology & Electronics | 3.39× | ||
| 16 | Tour de France | Sports | 3.39× | ||
| 17 | Solar energy | Home & Garden | 2.42× | ||
| 18 | FRITZ!Box | Technology & Electronics | 2.34× | ||
| 19 | Transfermarkt | Sports | 2.08× | ||
| 20 | Tagesschau | Movies & TV | 1.77× |
Personality of the Bicycle frame audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.21× | |
| Risk Appetite | THRILL | 2.12× | |
| Need for Security | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Mindfulness | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.90× |
Frequently asked questions
How many fans does Bicycle frame have in Germany?
Bicycle frame has an estimated audience of 2,157,426 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bicycle frame fans?
26.0% of Bicycle frame fans are female, 74.0% are male, with an average age of 44.7 years.
Which brands do Bicycle frame fans like most?
Bicycle frame fans show strongest brand affinity for Bicycle wheel (23.67×), Vuelta a España (16.92×), and Shimano (10.18×) over the country average.
Where do Bicycle frame fans live in Germany?
Bicycle frame fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Bicycle frame fans also like?
Beyond Bicycle frame itself, the audience over-indexes on Vuelta a España (16.92×), Shimano (10.18×), Electric bicycle (7.2×), and Bicycle helmet (11.79×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Bicycle frame audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bicycle frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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