Electric bicycle Audience in Germany
Electric bicycle has an estimated audience of 4,669,791 people in Germany. 46.0% are female, 54.0% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bicycle helmet, Pedelec, SRAM Corporation, Road bicycle, Shimano.
The average Electric bicycle fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bicycle helmet, Pedelec, SRAM Corporation, with strongest over-indexing on Bicycle helmet (13.05× the country average). Demographically, the Electric bicycle audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Urban Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Electric bicycle fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 39.5 |
| Estimated audience size | 4,669,791 |
Audience persona
The typical Electric bicycle fan in Germany is balanced, around 39.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bicycle helmet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,110,953 | 1.09× |
| Bayern | 796,251 | 1.06× |
| Baden-Württemberg | 680,863 | 1.07× |
| Niedersachsen | 622,806 | 1.37× |
| Hessen | 324,155 | 0.91× |
| Rheinland-Pfalz | 229,993 | 0.98× |
| Sachsen | 226,053 | 0.99× |
| Schleswig-Holstein | 186,374 | 1.11× |
| Brandenburg | 141,174 | 0.97× |
| Berlin | 133,119 | 0.64× |
| Sachsen-Anhalt | 127,303 | 1.05× |
| Thüringen | 125,167 | 1.05× |
| Mecklenburg-Vorpommern | 101,949 | 1.14× |
| Hamburg | 88,426 | 0.84× |
| Saarland | 49,355 | 0.86× |
| Bremen | 34,321 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle helmet | 13.05× | Cars & Mobility |
| Pedelec | 7.42× | Cars & Mobility |
| SRAM Corporation | 9.39× | Cars & Mobility |
| Road bicycle | 7.85× | Sports |
| Shimano | 7.47× | Cars & Mobility |
| Haibike | 15.01× | Sports |
| Cervélo | 8.93× | Cars & Mobility |
| Bicycle frame | 7.2× | Sports |
| Orbea | 9.48× | Cars & Mobility |
| Trek Bicycle Corporation | 6.87× | Cars & Mobility |
| Electric motorcycles and scooters | 5.28× | Cars & Mobility |
| Local bike shop | 6.25× | Sports |
| Welsh Corgi | 4.91× | Pets & Animals |
| Cannondale Bicycle Corporation | 8.87× | Cars & Mobility |
| Bauhaus | 2.16× | Shopping |
| Flea | 11.93× | Pets & Animals |
| Solar power | 3.3× | Home & Garden |
| Electric motor | 3.5× | Cars & Mobility |
| RV park | 3.64× | Cars & Mobility |
| Mountain bike | 3.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.33 |
| Sports Activity | POWER | 1.3 |
| Sustainability | BALANCE | 1.25 |
| Luxury Orientation | PREMIUM | 1.18 |
| Indulgence | JOY | 1.13 |
| Career Orientation | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| Germany | 8.8% |
| Japan | 7.8% |
See Electric bicycle audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electric bicycle have in Germany?
Electric bicycle has an estimated audience of 4,669,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electric bicycle fans?
46.0% of Electric bicycle fans are female, 54.0% are male, with an average age of 39.5 years.
Which brands do Electric bicycle fans like most?
Electric bicycle fans show strongest brand affinity for Bicycle helmet (13.05×), Pedelec (7.42×), and SRAM Corporation (9.39×) over the country average.
Where do Electric bicycle fans live in Germany?
Electric bicycle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,110,953), Bayern (reach 796,251), and Baden-Württemberg (reach 680,863). These three regions account for the largest share of the active audience.
What other brands do Electric bicycle fans also like?
Beyond Electric bicycle itself, the audience over-indexes on Pedelec (7.42×), SRAM Corporation (9.39×), Road bicycle (7.85×), and Shimano (7.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.