Rascasse Audience Intelligence

Electric bicycle Audience in Germany

A data profile of the people who buy, follow and care about Electric bicycle in Germany — modelled from more than twelve digital signal sources. Electric bicycle has an estimated audience of 4,669,791 people in Germany.

#734among Topic in Germany#58in Cars & Mobility

The average Electric bicycle fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bicycle helmet, Pedelec, SRAM Corporation, with strongest over-indexing on Bicycle helmet (13.05× the country average).

Demographically, the Electric bicycle audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric bicycle fan in Germany is balanced, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Bicycle helmet.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric bicycle profile in Germany.

Audience size
4.7M
in Germany
Gender
46.0%♀
54.0% male
Age
39.5
average years
Country rank
#1175
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric bicycle fans

46.0% are female, 54.0% are male, average age 39.5.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Electric bicycle audience in Germany
MetricValue
Female46.0%
Male54.0%
Average age39.5
Estimated audience size4,669,791
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Electric bicycle audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4921%
50+20%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Electric bicycle audience comes from Germany.

Worldwide audience distribution share by country for Electric bicycle
CountryShare
United States13.7%
Germany8.8%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric bicycle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric bicycle fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~600K1.35×
02Mecklenburg-Vorpommern~100K1.18×
03Sachsen-Anhalt~100K1.11×
04Schleswig-Holstein~200K1.09×
05Thüringen~100K1.09×
06Nordrhein-Westfalen~1M1.08×
07Baden-Württemberg~700K1.05×
08Bayern~800K1.00×
09Brandenburg~100K0.99×
10Sachsen~200K0.98×
11Rheinland-Pfalz~200K0.97×
12Hessen~300K0.90×
13Saarland~50K0.90×
14Bremen~40K0.89×
15Hamburg~90K0.84×
16Berlin~100K0.61×
Fig. 06

Affinity by region

Affinity by region — Electric bicycle, Germany
0.61×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric bicycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric bicycle audience
#·InterestCategoryAffinity×
01HaibikeSports15.01×
02Bicycle helmetCars & Mobility13.05×
03FleaPets & Animals11.93×
04OrbeaCars & Mobility9.48×
05SRAM CorporationCars & Mobility9.39×
06CervéloCars & Mobility8.93×
07Cannondale Bicycle CorporationCars & Mobility8.87×
08Road bicycleSports7.85×
09ShimanoCars & Mobility7.47×
10PedelecCars & Mobility7.42×
11Bicycle frameSports7.20×
12Trek Bicycle CorporationCars & Mobility6.87×
13Local bike shopSports6.25×
14Electric motorcycles and scootersCars & Mobility5.28×
15Welsh CorgiPets & Animals4.91×
16Tour de FranceSports4.69×
17RV parkCars & Mobility3.64×
18Electric motorCars & Mobility3.50×
19Solar powerHome & Garden3.30×
20BauhausShopping2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric bicycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric bicycle audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.81×
Quality AwarenessPREMIUM1.64×
DIY MentalityTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric bicycle audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
MindfulnessBALANCE0.82×
IndividualismJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric bicycle have in Germany?

Electric bicycle has an estimated audience of 4,669,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric bicycle fans?

46.0% of Electric bicycle fans are female, 54.0% are male, with an average age of 39.5 years.

03

Which brands do Electric bicycle fans like most?

Electric bicycle fans show strongest brand affinity for Bicycle helmet (13.05×), Pedelec (7.42×), and SRAM Corporation (9.39×) over the country average.

04

Where do Electric bicycle fans live in Germany?

Electric bicycle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Electric bicycle fans also like?

Beyond Electric bicycle itself, the audience over-indexes on Pedelec (7.42×), SRAM Corporation (9.39×), Road bicycle (7.85×), and Shimano (7.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Electric bicycle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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