Haibike Audience in Germany
Haibike has an estimated audience of 542,705 people in Germany. 45.5% are female, 54.5% are male, average age 39.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Electric bicycle, Mountain biking, Shimano, Vuelta a España, Tour de France.
The average Haibike fan in Germany is 39.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Electric bicycle, Mountain biking, Shimano, with strongest over-indexing on Electric bicycle (13.53× the country average). Demographically, the Haibike audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Haibike fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 39.6 |
| Estimated audience size | 542,705 |
Audience persona
The typical Haibike fan in Germany is balanced, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Electric bicycle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 145,555 | 1.67× |
| Nordrhein-Westfalen | 123,271 | 1.04× |
| Baden-Württemberg | 100,696 | 1.36× |
| Niedersachsen | 67,341 | 1.28× |
| Hessen | 52,290 | 1.26× |
| Rheinland-Pfalz | 35,936 | 1.32× |
| Sachsen | 28,051 | 1.05× |
| Thüringen | 17,463 | 1.26× |
| Schleswig-Holstein | 15,766 | 0.81× |
| Sachsen-Anhalt | 11,191 | 0.8× |
| Brandenburg | 9,841 | 0.58× |
| Berlin | 9,761 | 0.4× |
| Saarland | 8,613 | 1.29× |
| Hamburg | 7,805 | 0.64× |
| Mecklenburg-Vorpommern | 7,188 | 0.69× |
| Bremen | 2,501 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric bicycle | 13.53× | Cars & Mobility |
| Mountain biking | 9.18× | Sports |
| Shimano | 13.1× | Cars & Mobility |
| Vuelta a España | 16.62× | Sports |
| Tour de France | 10.07× | Sports |
| Commuting | 14.79× | Cars & Mobility |
| Bicycle helmet | 8.47× | Cars & Mobility |
| Livemusic | 3.09× | Music & Radio |
| Alpine skiing | 3.16× | Sports |
| Electric motorcycles and scooters | 4.66× | Cars & Mobility |
| Local bike shop | 5.77× | Sports |
| Kawasaki | 5.49× | Cars & Mobility |
| strava | 9.55× | Sports |
| Ryanair | 2.18× | Travel & Leisure |
| Ski resort | 3.19× | Travel & Leisure |
| Sports betting | 4.9× | Games |
| Car wash | 3.89× | Cars & Mobility |
| Sustainable transport | 4.41× | Cars & Mobility |
| Carcare | 3.08× | Cars & Mobility |
| Hatchback | 2.8× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.74 |
| Sports Activity | POWER | 1.68 |
| Early Adopter Mentality | POWER | 1.32 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.27 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.5% |
| United Kingdom | 7.3% |
| Italy | 6.9% |
See Haibike audiences in other countries
More Sports audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Haibike have in Germany?
Haibike has an estimated audience of 542,705 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Haibike fans?
45.5% of Haibike fans are female, 54.5% are male, with an average age of 39.6 years.
Which brands do Haibike fans like most?
Haibike fans show strongest brand affinity for Electric bicycle (13.53×), Mountain biking (9.18×), and Shimano (13.1×) over the country average.
Where do Haibike fans live in Germany?
Haibike fans in Germany are most concentrated in Bayern (reach 145,555), Nordrhein-Westfalen (reach 123,271), and Baden-Württemberg (reach 100,696). These three regions account for the largest share of the active audience.
What other brands do Haibike fans also like?
Beyond Haibike itself, the audience over-indexes on Mountain biking (9.18×), Shimano (13.1×), Vuelta a España (16.62×), and Tour de France (10.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Haibike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.