Haibike Audience in Germany
Haibike has an estimated audience of 542,705 people in Germany. 45.5% are female, 54.5% are male, average age 39.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Koç Holding, Artistic inspiration, Gumbal, Natural rubber.
The average Haibike fan in Germany is 39.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Koç Holding, Artistic inspiration, with strongest over-indexing on Progressive rock (2.96× the country average). Demographically, the Haibike audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Haibike fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 39.6 |
| Estimated audience size | 542,705 |
Audience persona
The typical Haibike fan in Germany is balanced, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 145,555 | 1.67× |
| Nordrhein-Westfalen | 123,271 | 1.04× |
| Baden-Württemberg | 100,696 | 1.36× |
| Niedersachsen | 67,341 | 1.28× |
| Hessen | 52,290 | 1.26× |
| Rheinland-Pfalz | 35,936 | 1.32× |
| Sachsen | 28,051 | 1.05× |
| Thüringen | 17,463 | 1.26× |
| Schleswig-Holstein | 15,766 | 0.81× |
| Sachsen-Anhalt | 11,191 | 0.8× |
| Brandenburg | 9,841 | 0.58× |
| Berlin | 9,761 | 0.4× |
| Saarland | 8,613 | 1.29× |
| Hamburg | 7,805 | 0.64× |
| Mecklenburg-Vorpommern | 7,188 | 0.69× |
| Bremen | 2,501 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.96× | Music & Radio |
| Koç Holding | 14.79× | Business & Career |
| Artistic inspiration | 1.52× | Arts & Culture |
| Gumbal | 5.7× | Cars & Mobility |
| Natural rubber | 2.18× | Cars & Mobility |
| Alaska | 2.71× | Travel & Leisure |
| Las Terrenas | 13.1× | Travel & Leisure |
| N1 road (South Africa) | 4.66× | Travel & Leisure |
| Jason Clarke (actor) | 3.19× | Movies & TV |
| Metamorphoses | 2.21× | Literature |
| Burgos | 5× | Travel & Leisure |
| Icon (magazine) | 1.59× | Arts & Culture |
| Building insulation | 2.6× | Home & Garden |
| Staycation | 2.26× | Home & Garden |
| Graham Greene (actor) | 2.31× | |
| Tuscany | 2.73× | Travel & Leisure |
| Carrie (novel) | 3.2× | Literature |
| A Streetcar Named Desire (1951 film) | 8.36× | Movies & TV |
| Pumuckl | 3.38× | Movies & TV |
| MK | 1.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.74 |
| Sports Activity | POWER | 1.68 |
| Early Adopter Mentality | POWER | 1.32 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.27 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.5% |
| United Kingdom | 7.3% |
| Italy | 6.9% |
See Haibike audiences in other countries
More Sports audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Haibike have in Germany?
Haibike has an estimated audience of 542,705 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Haibike fans?
45.5% of Haibike fans are female, 54.5% are male, with an average age of 39.6 years.
Which brands do Haibike fans like most?
Haibike fans show strongest brand affinity for Progressive rock (2.96×), Koç Holding (14.79×), and Artistic inspiration (1.52×) over the country average.
Where do Haibike fans live in Germany?
Haibike fans in Germany are most concentrated in Bayern (reach 145,555), Nordrhein-Westfalen (reach 123,271), and Baden-Württemberg (reach 100,696). These three regions account for the largest share of the active audience.
What other brands do Haibike fans also like?
Beyond Haibike itself, the audience over-indexes on Koç Holding (14.79×), Artistic inspiration (1.52×), Gumbal (5.7×), and Natural rubber (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Haibike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.