Haibike Target Market in Germany
A data profile of the people who buy, follow and care about Haibike in Germany — modelled from more than twelve digital signal sources. Haibike has an estimated audience of 532,019 people in Germany.
The average Haibike fan in Germany is 39.9 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Electric bicycle, Vuelta a España, Shimano, with strongest over-indexing on Electric bicycle (15.01× the country average).
Demographically, the Haibike audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Haibike fan in Germany is more male, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Electric bicycle.
At a glance
The key figures that characterise the Haibike profile in Germany.
Search interest · 12-month trend
Customer demographics of Haibike
37.9% are female, 62.1% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 39.9 |
| Estimated audience size | 532,019 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Haibike audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 47.8% |
| United Kingdom | 7.7% |
| Italy | 6.7% |
Geography
Where the Haibike audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.63× | |
| 02 | Baden-Württemberg | ~100K | 1.34× | |
| 03 | Rheinland-Pfalz | ~40K | 1.32× | |
| 04 | Saarland | ~9K | 1.31× | |
| 05 | Thüringen | ~20K | 1.30× | |
| 06 | Niedersachsen | ~70K | 1.26× | |
| 07 | Hessen | ~50K | 1.19× | |
| 08 | Sachsen | ~30K | 1.05× | |
| 09 | Nordrhein-Westfalen | ~100K | 1.02× | |
| 10 | Sachsen-Anhalt | ~10K | 0.84× | |
| 11 | Schleswig-Holstein | ~20K | 0.82× | |
| 12 | Mecklenburg-Vorpommern | ~8K | 0.74× | |
| 13 | Hamburg | ~8K | 0.66× | |
| 14 | Brandenburg | ~10K | 0.63× | |
| 15 | Bremen | ~3K | 0.63× | |
| 16 | Berlin | ~10K | 0.43× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Haibike audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vuelta a España | Sports | 22.48× | ||
| 02 | Electric bicycle | Cars & Mobility | 15.01× | ||
| 03 | Commuting | Cars & Mobility | 12.87× | ||
| 04 | Shimano | Cars & Mobility | 12.40× | ||
| 05 | Bicycle helmet | Cars & Mobility | 9.72× | ||
| 06 | strava | Sports | 8.61× | ||
| 07 | Ineos Grenadiers | Sports | 7.03× | ||
| 08 | Bicycle wheel | Cars & Mobility | 6.82× | ||
| 09 | Cyclo-cross | Sports | 6.69× | ||
| 10 | Single track (mountain biking) | Sports | 6.40× | ||
| 11 | Electric motorcycles and scooters | Cars & Mobility | 5.92× | ||
| 12 | Tour de France | Sports | 5.53× | ||
| 13 | Kawasaki | Cars & Mobility | 4.62× | ||
| 14 | SRAM Corporation | Cars & Mobility | 4.57× | ||
| 15 | Motorcycle accessories | Cars & Mobility | 3.80× | ||
| 16 | Extreme sport | Sports | 3.36× | ||
| 17 | Bicycle touring | Sports | 2.96× | ||
| 18 | Carcare | Cars & Mobility | 2.81× | ||
| 19 | Ryanair | Travel & Leisure | 1.80× | ||
| 20 | Tagesschau | Movies & TV | 1.57× |
Personality of the Haibike audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.89× | |
| Risk Appetite | THRILL | 1.81× | |
| Urban Lifestyle | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.88× |
Frequently asked questions
Who is Haibike's target market in Germany?
Haibike's target market in Germany covers an estimated 532,019 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Haibike customers?
37.9% of the Haibike audience are female, 62.1% are male, with an average age of 39.9 years.
Which brands do Haibike fans like most?
Haibike fans show strongest brand affinity for Electric bicycle (15.01×), Vuelta a España (22.48×), and Shimano (12.4×) over the country average.
Where do Haibike fans live in Germany?
Haibike fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Haibike fans also like?
Beyond Haibike itself, the audience over-indexes on Vuelta a España (22.48×), Shimano (12.4×), Tour de France (5.53×), and Commuting (12.87×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sports audiences in Germany
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- REWE (18,725,823)
See Haibike audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Haibike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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