Commuting Audience in Germany
Commuting has an estimated audience of 980,356 people in Germany. 41.5% are female, 58.5% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ipsos, High Stakes Gambling, Bicycle helmet, Meru, Kenya, Privacy law.
The average Commuting fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ipsos, High Stakes Gambling, Bicycle helmet, with strongest over-indexing on Ipsos (264.62× the country average). Demographically, the Commuting audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Commuting fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 35.1 |
| Estimated audience size | 980,356 |
Audience persona
The typical Commuting fan in Germany is more male, around 35.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ipsos.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 204,834 | 0.95× |
| Bayern | 176,399 | 1.12× |
| Baden-Württemberg | 135,652 | 1.01× |
| Hessen | 100,820 | 1.35× |
| Niedersachsen | 86,716 | 0.91× |
| Berlin | 70,958 | 1.62× |
| Sachsen | 49,315 | 1.03× |
| Rheinland-Pfalz | 44,603 | 0.91× |
| Schleswig-Holstein | 33,702 | 0.96× |
| Hamburg | 27,942 | 1.26× |
| Brandenburg | 27,587 | 0.91× |
| Thüringen | 20,332 | 0.81× |
| Sachsen-Anhalt | 19,457 | 0.77× |
| Mecklenburg-Vorpommern | 13,216 | 0.71× |
| Bremen | 8,513 | 1.02× |
| Saarland | 8,085 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipsos | 264.62× | Business & Career |
| High Stakes Gambling | 90.96× | Games |
| Bicycle helmet | 29.1× | Cars & Mobility |
| Meru, Kenya | 207.26× | Travel & Leisure |
| Privacy law | 20× | Internet & Social Media |
| Kisumu | 189.23× | Travel & Leisure |
| Nakuru | 182.67× | Travel & Leisure |
| Electric bicycle | 7.84× | Cars & Mobility |
| Eldoret | 157.52× | Travel & Leisure |
| Betano | 9.07× | Games |
| Family car | 7.24× | Cars & Mobility |
| Traffic code | 24.69× | Cars & Mobility |
| Uber | 9.42× | Cars & Mobility |
| OUTDOOR ADVENTURE | 8.7× | Games |
| Tesla Motors | 5.95× | Cars & Mobility |
| Mobile gambling | 16.31× | Games |
| Bicycle sharing system | 33.33× | Cars & Mobility |
| Auto maintenance | 5.83× | Cars & Mobility |
| Local bike shop | 8.88× | Sports |
| Commuter rail | 33.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.24 |
| Sustainability | BALANCE | 1.65 |
| Career Orientation | POWER | 1.37 |
| Early Adopter Mentality | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.1% |
| United States | 18.4% |
| Taiwan | 8.2% |
See Commuting audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Commuting have in Germany?
Commuting has an estimated audience of 980,356 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Commuting fans?
41.5% of Commuting fans are female, 58.5% are male, with an average age of 35.1 years.
Which brands do Commuting fans like most?
Commuting fans show strongest brand affinity for Ipsos (264.62×), High Stakes Gambling (90.96×), and Bicycle helmet (29.1×) over the country average.
Where do Commuting fans live in Germany?
Commuting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,834), Bayern (reach 176,399), and Baden-Württemberg (reach 135,652). These three regions account for the largest share of the active audience.
What other brands do Commuting fans also like?
Beyond Commuting itself, the audience over-indexes on High Stakes Gambling (90.96×), Bicycle helmet (29.1×), Meru, Kenya (207.26×), and Privacy law (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Commuting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.