Rascasse Audience Intelligence

Kisumu Audience in Germany

A data profile of the people who buy, follow and care about Kisumu in Germany — modelled from more than twelve digital signal sources. Kisumu has an estimated audience of 14,651 people in Germany.

#2288among City in Germany#12702among POI in Germany#9549in Travel & Leisure

The average Kisumu fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commuting, Gas Jeans, Aston Villa F.C., with strongest over-indexing on Commuting (189.23× the country average).

Demographically, the Kisumu audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kisumu fan in Germany is more female, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Commuting.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Kisumu profile in Germany.

Audience size
15K
in Germany
Gender
85.4%♀
14.6% male
Age
38.6
average years
Country rank
#82002
POI in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kisumu fans

85.4% are female, 14.6% are male, average age 38.6.

Fig. 02

Gender split

85.4%
Female
14.6%
Male
Demographic split for Kisumu audience in Germany
MetricValue
Female85.4%
Male14.6%
Average age38.6
Estimated audience size14,651
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Kisumu audience in Germany
Age bracketShare%
16-1921%
20-2916%
30-3922%
40-4930%
50+12%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Kisumu audience comes from Germany.

Worldwide audience distribution share by country for Kisumu
CountryShare
Kenya64.3%
United States13.9%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kisumu audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kisumu fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin<1K1.51×
02Hessen~1K1.33×
03Bremen<1K1.12×
04Baden-Württemberg~2K1.11×
05Bayern~3K1.08×
06Nordrhein-Westfalen~3K1.03×
07Hamburg<1K1.03×
08Brandenburg<1K1.01×
09Saarland<1K0.99×
10Niedersachsen~1K0.96×
11Rheinland-Pfalz<1K0.95×
12Mecklenburg-Vorpommern<1K0.91×
13Sachsen<1K0.90×
14Schleswig-Holstein<1K0.89×
15Thüringen<1K0.89×
16Sachsen-Anhalt<1K0.88×
Fig. 06

Affinity by region

Affinity by region — Kisumu, Germany
0.88×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kisumu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kisumu audience
#·InterestCategoryAffinity×
01Gas JeansFashion & Accessoires280.80×
02CommutingCars & Mobility189.23×
03ColourPopBeauty & Wellness46.15×
04Henry ScheinHealth42.96×
05Aston Villa F.C.Sports30.73×
06Stamp collectingHome & Garden22.08×
07Royal Caribbean Cruises Ltd.Travel & Leisure20.00×
08Alex PettyferMovies & TV20.00×
09Melissa Joan HartMovies & TV20.00×
10The Legend of Zelda: Link's AwakeningGames20.00×
11Jon VoightMovies & TV17.67×
12Beach soccerSports13.34×
13SpVgg Greuther FürthSports12.74×
14Celebrity CruisesTravel & Leisure11.62×
15Toyota Land CruiserCars & Mobility11.13×
16Michelle PfeifferMovies & TV9.04×
17Tooth brushingHealth8.23×
18Lothar MatthäusSports7.91×
193. LigaSports5.78×
20Ligue 1Sports4.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kisumu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kisumu audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.55×
IndividualismJOY2.03×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kisumu audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
CreativityOPEN0.67×
IndulgenceJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kisumu have in Germany?

Kisumu has an estimated audience of 14,651 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kisumu fans?

85.4% of Kisumu fans are female, 14.6% are male, with an average age of 38.6 years.

03

Which brands do Kisumu fans like most?

Kisumu fans show strongest brand affinity for Commuting (189.23×), Gas Jeans (280.8×), and Aston Villa F.C. (30.73×) over the country average.

04

Where do Kisumu fans live in Germany?

Kisumu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3K), Bayern (reach ~3K), and Baden-Württemberg (reach ~2K). These three regions account for the largest share of the active audience.

05

What other brands do Kisumu fans also like?

Beyond Kisumu itself, the audience over-indexes on Gas Jeans (280.8×), Aston Villa F.C. (30.73×), SpVgg Greuther Fürth (12.74×), and Royal Caribbean Cruises Ltd. (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Kisumu audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kisumu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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