3. Liga Audience in Germany
3. Liga has an estimated audience of 5,315,402 people in Germany. 22.3% are female, 77.7% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities: Transfermarkt, F.C. Hansa Rostock, 2. Bundesliga, VfL Wolfsburg (women), Dynamo Dresden.
The average 3. Liga fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities include Transfermarkt, F.C. Hansa Rostock, 2. Bundesliga, with strongest over-indexing on Transfermarkt (13.92× the country average). Demographically, the 3. Liga audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of 3. Liga fans
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 38.5 |
| Estimated audience size | 5,315,402 |
Audience persona
The typical 3. Liga fan in Germany is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 696,823 | 0.6× |
| Sachsen | 675,608 | 2.59× |
| Bayern | 544,719 | 0.64× |
| Niedersachsen | 319,599 | 0.62× |
| Mecklenburg-Vorpommern | 306,533 | 3.02× |
| Baden-Württemberg | 287,133 | 0.4× |
| Brandenburg | 239,653 | 1.45× |
| Sachsen-Anhalt | 160,586 | 1.17× |
| Rheinland-Pfalz | 150,231 | 0.56× |
| Saarland | 148,630 | 2.28× |
| Hessen | 132,127 | 0.33× |
| Berlin | 126,280 | 0.53× |
| Thüringen | 100,150 | 0.74× |
| Schleswig-Holstein | 81,685 | 0.43× |
| Hamburg | 51,503 | 0.43× |
| Bremen | 10,514 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 13.92× | Sports |
| F.C. Hansa Rostock | 16.6× | Sports |
| 2. Bundesliga | 9.07× | Sports |
| VfL Wolfsburg (women) | 21.18× | Sports |
| Dynamo Dresden | 9.17× | Sports |
| Eintracht Trier | 33.33× | Sports |
| Chemnitzer FC | 22.21× | Sports |
| Nick Woltemade | 11.14× | Sports |
| SV Elversberg | 24.12× | Sports |
| DFB-Pokal | 9.52× | Sports |
| SV Werder Bremen | 5.17× | Sports |
| Bundesliga | 4.14× | Sports |
| RB Leipzig | 7.19× | Sports |
| Borussia Dortmund | 2.93× | Sports |
| BSG Chemie Leipzig | 28.73× | Sports |
| 1. FC Kaiserslautern | 7.92× | Sports |
| Sportschau | 4.4× | Sports |
| FC Energie Cottbus | 9.94× | Sports |
| Eintracht Braunschweig | 8.28× | Sports |
| Sport Bild | 5.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.25 |
| Risk Appetite | THRILL | 1.15 |
| Sports Activity | POWER | 1.09 |
| Pet Ownership | JOY | 1.07 |
| Early Adopter Mentality | POWER | 0.97 |
| Need for Security | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.2% |
| United States | 2.3% |
| Austria | 1.9% |
See 3. Liga audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does 3. Liga have in Germany?
3. Liga has an estimated audience of 5,315,402 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of 3. Liga fans?
22.3% of 3. Liga fans are female, 77.7% are male, with an average age of 38.5 years.
Which brands do 3. Liga fans like most?
3. Liga fans show strongest brand affinity for Transfermarkt (13.92×), F.C. Hansa Rostock (16.6×), and 2. Bundesliga (9.07×) over the country average.
Where do 3. Liga fans live in Germany?
3. Liga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 696,823), Sachsen (reach 675,608), and Bayern (reach 544,719). These three regions account for the largest share of the active audience.
What other brands do 3. Liga fans also like?
Beyond 3. Liga itself, the audience over-indexes on F.C. Hansa Rostock (16.6×), 2. Bundesliga (9.07×), VfL Wolfsburg (women) (21.18×), and Dynamo Dresden (9.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 3. Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.