BSG Chemie Leipzig Audience in Germany

BSG Chemie Leipzig logo

BSG Chemie Leipzig has an estimated audience of 370,960 people in Germany. 25.8% are female, 74.2% are male, average age 34.7. Top regions: Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities: Tuborg Brewery, Borussia Dortmund, Dynamo Dresden, Leipzig, SV Werder Bremen.

The average BSG Chemie Leipzig fan in Germany is 34.7 years old, more male, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities include Tuborg Brewery, Borussia Dortmund, Dynamo Dresden, with strongest over-indexing on Tuborg Brewery (119.25× the country average). Demographically, the BSG Chemie Leipzig audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of BSG Chemie Leipzig fans

Demographic split for BSG Chemie Leipzig audience in Germany
MetricValue
Female25.8%
Male74.2%
Average age34.7
Estimated audience size370,960

Audience persona

The typical BSG Chemie Leipzig fan in Germany is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Tuborg Brewery.

Top regions in Germany

Top regions ranked by reach for BSG Chemie Leipzig in Germany
RegionReachAffinity
Sachsen160,5698.82×
Sachsen-Anhalt17,7671.85×
Nordrhein-Westfalen15,0290.18×
Thüringen13,6451.44×
Bayern12,6120.21×
Berlin11,0350.66×
Baden-Württemberg9,2750.18×
Hessen9,1930.32×
Brandenburg8,3260.72×
Niedersachsen7,6990.21×
Mecklenburg-Vorpommern3,6120.51×
Rheinland-Pfalz2,8030.15×
Hamburg2,3660.28×
Schleswig-Holstein2,3520.18×
Saarland5580.12×
Bremen4720.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BSG Chemie Leipzig audience
BrandAffinityCategory
Tuborg Brewery119.25×Food & Beverages
Borussia Dortmund4.29×Sports
Dynamo Dresden8.25×Sports
Leipzig13.61×Travel & Leisure
SV Werder Bremen4.49×Sports
F.C. Hansa Rostock7.87×Sports
RB Leipzig6.08×Sports
Bild3.23×News
MSV Duisburg9.35×Sports
Sportschau4.29×Sports
1. FC Magdeburg9.02×Sports
Hamburger SV5.27×Sports
1. FC KaiserslauternSports
FC Erzgebirge Aue9.3×Sports
Sport Bild4.92×Sports
Hannover 965.79×Sports
Transfermarkt3.6×Sports
Arminia Bielefeld6.48×Sports
Eintracht Frankfurt3.11×Sports
Holstein Kiel6.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BSG Chemie Leipzig audience
TraitClusterScore
PatriotismCONSERVATISM1.36
Risk AppetiteTHRILL1.24
Sports ActivityPOWER1.13
Pet OwnershipJOY1.11
Early Adopter MentalityPOWER0.98
Need for SecurityCONSERVATISM0.98

Worldwide distribution

Worldwide audience distribution share by country for BSG Chemie Leipzig
CountryShare
Germany90.6%
Austria0.9%
Switzerland0.8%

See BSG Chemie Leipzig audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does BSG Chemie Leipzig have in Germany?

BSG Chemie Leipzig has an estimated audience of 370,960 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.

What is the gender split and age of BSG Chemie Leipzig fans?

25.8% of BSG Chemie Leipzig fans are female, 74.2% are male, with an average age of 34.7 years.

Which brands do BSG Chemie Leipzig fans like most?

BSG Chemie Leipzig fans show strongest brand affinity for Tuborg Brewery (119.25×), Borussia Dortmund (4.29×), and Dynamo Dresden (8.25×) over the country average.

Where do BSG Chemie Leipzig fans live in Germany?

BSG Chemie Leipzig fans in Germany are most concentrated in Sachsen (reach 160,569), Sachsen-Anhalt (reach 17,767), and Nordrhein-Westfalen (reach 15,029). These three regions account for the largest share of the active audience.

What other brands do BSG Chemie Leipzig fans also like?

Beyond BSG Chemie Leipzig itself, the audience over-indexes on Borussia Dortmund (4.29×), Dynamo Dresden (8.25×), Leipzig (13.61×), and SV Werder Bremen (4.49×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for BSG Chemie Leipzig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.