Rascasse Audience Intelligence

Hannover 96 Audience in Germany

A data profile of the people who buy, follow and care about Hannover 96 in Germany — modelled from more than twelve digital signal sources. Hannover 96 has an estimated audience of 5,298,790 people in Germany.

#33among Soccer in Germany#19among Team in Germany#83in Sports

The average Hannover 96 fan in Germany is 36.5 years old, more male, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include 2. Bundesliga, SV Werder Bremen, University of Hanover, with strongest over-indexing on 2. Bundesliga (3.97× the country average).

Demographically, the Hannover 96 audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hannover 96 fan in Germany is more male, around 36.5 years old, with strong Family Orientation tendencies and a notable affinity for 2. Bundesliga.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hannover 96 profile in Germany.

Audience size
5.3M
in Germany
Gender
30.9%♀
69.1% male
Age
36.5
average years
Country rank
#962
Team in Germany
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hannover 96 fans

30.9% are female, 69.1% are male, average age 36.5.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Hannover 96 audience in Germany
MetricValue
Female30.9%
Male69.1%
Average age36.5
Estimated audience size5,298,790
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Hannover 96 audience in Germany
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4920%
50+15%
Fig. 04

Worldwide distribution

78.6%

of the worldwide Hannover 96 audience comes from Germany.

Worldwide audience distribution share by country for Hannover 96
CountryShare
Germany78.6%
Brazil2.6%
United States1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hannover 96 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hannover 96 fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~3.5M7.50×
02Hamburg~200K1.64×
03Saarland~60K1.06×
04Schleswig-Holstein~200K0.99×
05Sachsen-Anhalt~90K0.74×
06Bremen~20K0.58×
07Nordrhein-Westfalen~600K0.55×
08Rheinland-Pfalz~100K0.48×
09Berlin~90K0.45×
10Mecklenburg-Vorpommern~40K0.44×
11Hessen~100K0.39×
12Brandenburg~50K0.37×
13Sachsen~80K0.33×
14Thüringen~30K0.28×
15Baden-Württemberg~200K0.27×
16Bayern~200K0.26×
Fig. 06

Affinity by region

Affinity by region — Hannover 96, Germany
0.26×1.00×7.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hannover 96 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hannover 96 audience
#·InterestCategoryAffinity×
01University of HanoverBusiness & Career14.06×
02Waldemar AntonSports10.80×
03Kieler NachrichtenNews7.39×
04Eintracht BraunschweigSports6.39×
05VfL WolfsburgSports4.63×
06FC St. PauliSports4.48×
07RB LeipzigSports4.01×
08SC FreiburgSports4.01×
092. BundesligaSports3.97×
10Fortuna DüsseldorfSports3.77×
11Hamburger SVSports3.75×
12SV Werder BremenSports3.53×
13TransfermarktSports3.05×
14Lower SaxonyTravel & Leisure2.96×
15Borussia MönchengladbachSports2.95×
16BauhausShopping2.04×
17SportschauSports1.99×
18Borussia DortmundSports1.81×
19SportsSports1.55×
20BundesligaSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hannover 96 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hannover 96 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.15×
DIY MentalityTHRILL0.98×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hannover 96 audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.59×
Quality AwarenessPREMIUM0.61×
IndividualismJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hannover 96 have in Germany?

Hannover 96 has an estimated audience of 5,298,790 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Hannover 96 fans?

30.9% of Hannover 96 fans are female, 69.1% are male, with an average age of 36.5 years.

03

Which brands do Hannover 96 fans like most?

Hannover 96 fans show strongest brand affinity for 2. Bundesliga (3.97×), SV Werder Bremen (3.53×), and University of Hanover (14.06×) over the country average.

04

Where do Hannover 96 fans live in Germany?

Hannover 96 fans in Germany are most concentrated in Niedersachsen (reach ~3.5M), Nordrhein-Westfalen (reach ~600K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hannover 96 fans also like?

Beyond Hannover 96 itself, the audience over-indexes on SV Werder Bremen (3.53×), University of Hanover (14.06×), RB Leipzig (4.01×), and Eintracht Braunschweig (6.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hannover 96 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hannover 96. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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