Hannover 96 Audience in Germany
Hannover 96 has an estimated audience of 4,661,148 people in Germany. 30.9% are female, 69.1% are male, average age 36.5. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: 2. Bundesliga, SV Werder Bremen, Borussia Dortmund, Eintracht Braunschweig, University of Hanover.
The average Hannover 96 fan in Germany is 36.5 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include 2. Bundesliga, SV Werder Bremen, Borussia Dortmund, with strongest over-indexing on 2. Bundesliga (3.97× the country average). Demographically, the Hannover 96 audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Hannover 96 fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 36.5 |
| Estimated audience size | 4,661,148 |
Audience persona
The typical Hannover 96 fan in Germany is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for 2. Bundesliga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 3,495,862 | 7.84× |
| Nordrhein-Westfalen | 530,861 | 0.52× |
| Bayern | 197,993 | 0.26× |
| Hamburg | 180,431 | 1.71× |
| Schleswig-Holstein | 178,722 | 1.07× |
| Baden-Württemberg | 174,079 | 0.27× |
| Hessen | 139,787 | 0.39× |
| Rheinland-Pfalz | 108,306 | 0.46× |
| Berlin | 96,080 | 0.46× |
| Sachsen-Anhalt | 80,518 | 0.67× |
| Sachsen | 64,432 | 0.28× |
| Brandenburg | 48,282 | 0.33× |
| Mecklenburg-Vorpommern | 38,989 | 0.44× |
| Thüringen | 29,111 | 0.25× |
| Saarland | 27,793 | 0.49× |
| Bremen | 21,777 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2. Bundesliga | 3.97× | Sports |
| SV Werder Bremen | 3.53× | Sports |
| Borussia Dortmund | 1.81× | Sports |
| Eintracht Braunschweig | 6.39× | Sports |
| University of Hanover | 14.06× | Business & Career |
| RB Leipzig | 4.01× | Sports |
| Hamburger SV | 3.75× | Sports |
| Transfermarkt | 3.05× | Sports |
| Sports | 1.55× | Sports |
| Bauhaus | 2.04× | Shopping |
| FC St. Pauli | 4.48× | Sports |
| VfL Wolfsburg | 4.63× | Sports |
| SC Freiburg | 4.01× | Sports |
| Arminia Bielefeld | 4.33× | Sports |
| Gala | 1.94× | News |
| Kieler Nachrichten | 7.39× | News |
| Lower Saxony | 2.96× | Travel & Leisure |
| Wetter.com | 1.94× | Home & Garden |
| Bundesliga | 1.53× | Sports |
| Eintracht Frankfurt | 1.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.35 |
| Risk Appetite | THRILL | 1.11 |
| LGBTQ+ Identity | OPEN | 1.02 |
| Family Orientation | CONSERVATISM | 0.93 |
| Convenience Orientation | PREMIUM | 0.93 |
| Sports Activity | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.6% |
| Brazil | 2.7% |
| United States | 1.9% |
See Hannover 96 audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Hannover 96 have in Germany?
Hannover 96 has an estimated audience of 4,661,148 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Hannover 96 fans?
30.9% of Hannover 96 fans are female, 69.1% are male, with an average age of 36.5 years.
Which brands do Hannover 96 fans like most?
Hannover 96 fans show strongest brand affinity for 2. Bundesliga (3.97×), SV Werder Bremen (3.53×), and Borussia Dortmund (1.81×) over the country average.
Where do Hannover 96 fans live in Germany?
Hannover 96 fans in Germany are most concentrated in Niedersachsen (reach 3,495,862), Nordrhein-Westfalen (reach 530,861), and Bayern (reach 197,993). These three regions account for the largest share of the active audience.
What other brands do Hannover 96 fans also like?
Beyond Hannover 96 itself, the audience over-indexes on SV Werder Bremen (3.53×), Borussia Dortmund (1.81×), Eintracht Braunschweig (6.39×), and University of Hanover (14.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hannover 96. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.