Rascasse Audience Intelligence

University of Hanover Audience in Germany

A data profile of the people who buy, follow and care about University of Hanover in Germany — modelled from more than twelve digital signal sources. University of Hanover has an estimated audience of 620,734 people in Germany.

#17among University in Germany#807among POI in Germany#779in Business & Career

The average University of Hanover fan in Germany is 42.0 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Mongolia, Hanover, Humboldt University of Berlin, with strongest over-indexing on Mongolia (77.34× the country average).

Demographically, the University of Hanover audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical University of Hanover fan in Germany is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Mongolia.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Hanover profile in Germany.

Audience size
621K
in Germany
Gender
53.7%♀
46.3% male
Age
42.0
average years
Country rank
#9827
POI in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Hanover fans

53.7% are female, 46.3% are male, average age 42.0.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for University of Hanover audience in Germany
MetricValue
Female53.7%
Male46.3%
Average age42.0
Estimated audience size620,734
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the University of Hanover audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

69.8%

of the worldwide University of Hanover audience comes from Germany.

Worldwide audience distribution share by country for University of Hanover
CountryShare
Germany69.8%
United States8.3%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Hanover audience in Germany is strongest.

Fig. 05

Top regions by affinity

University of Hanover fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~500K8.46×
02Hamburg~20K1.20×
03Bremen~5K0.99×
04Schleswig-Holstein~10K0.65×
05Sachsen-Anhalt~10K0.62×
06Mecklenburg-Vorpommern~7K0.57×
07Saarland~4K0.55×
08Nordrhein-Westfalen~70K0.54×
09Thüringen~8K0.54×
10Berlin~10K0.53×
11Hessen~20K0.50×
12Brandenburg~10K0.50×
13Sachsen~10K0.48×
14Rheinland-Pfalz~10K0.42×
15Baden-Württemberg~30K0.37×
16Bayern~40K0.35×
Fig. 06

Affinity by region

Affinity by region — University of Hanover, Germany
0.35×1.00×8.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Hanover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Hanover audience
#·InterestCategoryAffinity×
01MongoliaTravel & Leisure77.34×
02University of Duisburg-EssenBusiness & Career17.89×
03University of Erlangen-NurembergBusiness & Career15.32×
04University of RegensburgBusiness & Career14.12×
05University of BonnBusiness & Career12.50×
06University of HamburgBusiness & Career11.93×
07Free University of BerlinBusiness & Career11.49×
08SuwonTravel & Leisure10.54×
09Humboldt University of BerlinBusiness & Career8.34×
10HanoverTravel & Leisure7.92×
11Germany national football teamSports3.13×
12TagesschauMovies & TV1.77×
13Discount storesShopping1.70×
14BusinessBusiness & Career1.65×
15Online shoppingShopping1.59×
16Fitness and wellnessSports1.58×
17ShoppingShopping1.56×
18DesignHome & Garden1.55×
19BeautyBeauty & Wellness1.54×
20Physical fitnessSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Hanover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Hanover audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
Price SensitivityPREMIUM1.49×
ExtroversionTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Hanover audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
Risk AppetiteTHRILL0.92×
TravellingTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Hanover have in Germany?

University of Hanover has an estimated audience of 620,734 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of University of Hanover fans?

53.7% of University of Hanover fans are female, 46.3% are male, with an average age of 42.0 years.

03

Which brands do University of Hanover fans like most?

University of Hanover fans show strongest brand affinity for Mongolia (77.34×), Hanover (7.92×), and Humboldt University of Berlin (8.34×) over the country average.

04

Where do University of Hanover fans live in Germany?

University of Hanover fans in Germany are most concentrated in Niedersachsen (reach ~500K), Nordrhein-Westfalen (reach ~70K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do University of Hanover fans also like?

Beyond University of Hanover itself, the audience over-indexes on Hanover (7.92×), Humboldt University of Berlin (8.34×), Free University of Berlin (11.49×), and Shopping (1.56×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Hanover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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