University of Hanover Audience in Germany

University of Hanover has an estimated audience of 620,734 people in Germany. 53.7% are female, 46.3% are male, average age 42.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Mongolia, Hanover, Humboldt University of Berlin, Free University of Berlin, Shopping.
The average University of Hanover fan in Germany is 42.0 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Mongolia, Hanover, Humboldt University of Berlin, with strongest over-indexing on Mongolia (77.34× the country average). Demographically, the University of Hanover audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Hanover fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.0 |
| Estimated audience size | 620,734 |
Audience persona
The typical University of Hanover fan in Germany is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Mongolia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 452,840 | 7.51× |
| Nordrhein-Westfalen | 78,891 | 0.58× |
| Bayern | 36,177 | 0.36× |
| Baden-Württemberg | 31,629 | 0.37× |
| Hessen | 24,557 | 0.52× |
| Hamburg | 18,006 | 1.28× |
| Berlin | 14,937 | 0.54× |
| Schleswig-Holstein | 14,759 | 0.66× |
| Sachsen | 14,139 | 0.46× |
| Rheinland-Pfalz | 11,827 | 0.38× |
| Sachsen-Anhalt | 9,428 | 0.59× |
| Brandenburg | 8,769 | 0.46× |
| Thüringen | 7,380 | 0.47× |
| Mecklenburg-Vorpommern | 5,755 | 0.49× |
| Bremen | 5,209 | 0.98× |
| Saarland | 2,654 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mongolia | 77.34× | Travel & Leisure |
| Hanover | 7.92× | Travel & Leisure |
| Humboldt University of Berlin | 8.34× | Business & Career |
| Free University of Berlin | 11.49× | Business & Career |
| Shopping | 1.56× | Shopping |
| University of Duisburg-Essen | 17.89× | Business & Career |
| Suwon | 10.54× | Travel & Leisure |
| Online shopping | 1.59× | Shopping |
| University of Regensburg | 14.12× | Business & Career |
| Tagesschau | 1.77× | Movies & TV |
| Business | 1.65× | Business & Career |
| Design | 1.55× | Home & Garden |
| Beauty | 1.54× | Beauty & Wellness |
| Discount stores | 1.7× | Shopping |
| University of Hamburg | 11.93× | Business & Career |
| Germany national football team | 3.13× | Sports |
| University of Erlangen-Nuremberg | 15.32× | Business & Career |
| University of Bonn | 12.5× | Business & Career |
| Fitness and wellness | 1.58× | Sports |
| Physical fitness | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Pet Ownership | JOY | 1.42 |
| Design Affinity | PREMIUM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Community Orientation | OPEN | 1.25 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.6% |
| United States | 8.4% |
| China | 5.1% |
See University of Hanover audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does University of Hanover have in Germany?
University of Hanover has an estimated audience of 620,734 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of University of Hanover fans?
53.7% of University of Hanover fans are female, 46.3% are male, with an average age of 42.0 years.
Which brands do University of Hanover fans like most?
University of Hanover fans show strongest brand affinity for Mongolia (77.34×), Hanover (7.92×), and Humboldt University of Berlin (8.34×) over the country average.
Where do University of Hanover fans live in Germany?
University of Hanover fans in Germany are most concentrated in Niedersachsen (reach 452,840), Nordrhein-Westfalen (reach 78,891), and Bayern (reach 36,177). These three regions account for the largest share of the active audience.
What other brands do University of Hanover fans also like?
Beyond University of Hanover itself, the audience over-indexes on Hanover (7.92×), Humboldt University of Berlin (8.34×), Free University of Berlin (11.49×), and Shopping (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for University of Hanover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.