Germany national football team Audience in Germany
Germany national football team has an estimated audience of 6,397,394 people in Germany. 44.2% are female, 55.8% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, VfB Stuttgart, FC Bayern Munich, Tagesschau, Hertha BSC.
The average Germany national football team fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, VfB Stuttgart, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (2× the country average). Demographically, the Germany national football team audience skews more male with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Germany national football team fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 36.0 |
| Estimated audience size | 6,397,394 |
Audience persona
The typical Germany national football team fan in Germany is more male, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,481,473 | 1.06× |
| Bayern | 1,351,525 | 1.31× |
| Baden-Württemberg | 1,112,441 | 1.27× |
| Hessen | 733,536 | 1.5× |
| Berlin | 542,448 | 1.9× |
| Niedersachsen | 461,253 | 0.74× |
| Rheinland-Pfalz | 343,068 | 1.07× |
| Sachsen | 226,206 | 0.72× |
| Hamburg | 199,653 | 1.38× |
| Schleswig-Holstein | 181,131 | 0.79× |
| Brandenburg | 154,308 | 0.78× |
| Sachsen-Anhalt | 90,761 | 0.55× |
| Thüringen | 87,719 | 0.54× |
| Bremen | 65,929 | 1.21× |
| Mecklenburg-Vorpommern | 63,174 | 0.52× |
| Saarland | 52,091 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2× | Sports |
| VfB Stuttgart | 3.58× | Sports |
| FC Bayern Munich | 2.46× | Sports |
| Tagesschau | 2.2× | Movies & TV |
| Hertha BSC | 3.69× | Sports |
| SV Werder Bremen | 1.94× | Sports |
| 2. Bundesliga | 2× | Sports |
| Lebanon national football team | 8.61× | Sports |
| Sportschau | 1.9× | Sports |
| FIFA World Cup | 1.51× | Sports |
| Transfermarkt | 1.91× | Sports |
| Germany national under-21 football team | 4× | Sports |
| Eintracht Frankfurt | 1.64× | Sports |
| FC Schalke 04 | 2.17× | Sports |
| Manuel Neuer | 2.97× | Sports |
| Sport Bild | 2.11× | Sports |
| RB Leipzig | 1.91× | Sports |
| 3. Liga | 2.22× | Sports |
| Florian Wirtz | 2.31× | Sports |
| Hamburger SV | 1.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.66 |
| Sports Activity | POWER | 1.14 |
| Patriotism | CONSERVATISM | 1.05 |
| Healthy Lifestyle | BALANCE | 1.02 |
| Social Media Usage | JOY | 1.02 |
| Early Adopter Mentality | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.6% |
| United States | 7.7% |
| Italy | 5.8% |
See Germany national football team audiences in other countries
- Germany national football team — United States
- Germany national football team — United Kingdom
- Germany national football team — France
- Germany national football team — Italy
- Germany national football team — Spain
- Germany national football team — Brazil
- Germany national football team — Japan
- Germany national football team — South Korea
- Germany national football team — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Germany national football team have in Germany?
Germany national football team has an estimated audience of 6,397,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Germany national football team fans?
44.2% of Germany national football team fans are female, 55.8% are male, with an average age of 36.0 years.
Which brands do Germany national football team fans like most?
Germany national football team fans show strongest brand affinity for Borussia Dortmund (2×), VfB Stuttgart (3.58×), and FC Bayern Munich (2.46×) over the country average.
Where do Germany national football team fans live in Germany?
Germany national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,481,473), Bayern (reach 1,351,525), and Baden-Württemberg (reach 1,112,441). These three regions account for the largest share of the active audience.
What other brands do Germany national football team fans also like?
Beyond Germany national football team itself, the audience over-indexes on VfB Stuttgart (3.58×), FC Bayern Munich (2.46×), Tagesschau (2.2×), and Hertha BSC (3.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Germany national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.