Rascasse Audience Intelligence

Mongolia Audience in Germany

A data profile of the people who buy, follow and care about Mongolia in Germany — modelled from more than twelve digital signal sources. Mongolia has an estimated audience of 987,504 people in Germany.

#83among Country in Germany#489among POI in Germany#524in Travel & Leisure

The average Mongolia fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vietnam Airlines, North Korea, Tết, with strongest over-indexing on Vietnam Airlines (35.67× the country average).

Demographically, the Mongolia audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mongolia fan in Germany is more female, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Vietnam Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mongolia profile in Germany.

Audience size
988K
in Germany
Gender
62.6%♀
37.4% male
Age
43.6
average years
Country rank
#6613
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mongolia fans

62.6% are female, 37.4% are male, average age 43.6.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Mongolia audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age43.6
Estimated audience size987,504
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Mongolia audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4927%
50+27%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Mongolia audience comes from Germany.

Worldwide audience distribution share by country for Mongolia
CountryShare
United States27.9%
United Kingdom7.5%
Mexico4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mongolia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mongolia fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.32×
02Hamburg~30K1.24×
03Berlin~50K1.18×
04Nordrhein-Westfalen~200K1.15×
05Hessen~90K1.15×
06Niedersachsen~100K1.11×
07Baden-Württemberg~100K1.06×
08Bayern~200K1.05×
09Rheinland-Pfalz~50K1.03×
10Schleswig-Holstein~30K0.94×
11Sachsen~40K0.91×
12Saarland~10K0.90×
13Thüringen~20K0.82×
14Brandenburg~20K0.80×
15Mecklenburg-Vorpommern~10K0.77×
16Sachsen-Anhalt~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Mongolia, Germany
0.74×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mongolia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mongolia audience
#·InterestCategoryAffinity×
01ChengduTravel & Leisure55.47×
02TếtTravel & Leisure54.22×
03Vietnamese alphabetPolitics & Society52.95×
04Hạ LongTravel & Leisure52.72×
05FPT GroupTechnology & Electronics51.25×
06BruneiTravel & Leisure50.45×
07Thái NguyênTravel & Leisure48.14×
08Da Nang International AirportTravel & Leisure48.04×
09IncheonTravel & Leisure46.54×
10North VietnamTravel & Leisure45.50×
11V-popMusic & Radio37.72×
12Cần ThơTravel & Leisure37.10×
13Vietnam AirlinesTravel & Leisure35.67×
14VietJet AirTravel & Leisure32.79×
15WuhanTravel & Leisure31.92×
16Vietnamese languagePolitics & Society28.13×
17Phnom PenhTravel & Leisure26.60×
18SuwonTravel & Leisure23.95×
19North KoreaTravel & Leisure22.90×
20Wild horsePets & Animals15.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mongolia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mongolia audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.70×
Community OrientationOPEN1.30×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mongolia audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.02×
Pet OwnershipJOY1.04×
PatriotismCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mongolia have in Germany?

Mongolia has an estimated audience of 987,504 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mongolia fans?

62.6% of Mongolia fans are female, 37.4% are male, with an average age of 43.6 years.

03

Which brands do Mongolia fans like most?

Mongolia fans show strongest brand affinity for Vietnam Airlines (35.67×), North Korea (22.9×), and Tết (54.22×) over the country average.

04

Where do Mongolia fans live in Germany?

Mongolia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mongolia fans also like?

Beyond Mongolia itself, the audience over-indexes on North Korea (22.9×), Tết (54.22×), Suwon (23.95×), and Wild horse (15.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Mongolia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mongolia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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