Mongolia Audience in Germany
Mongolia has an estimated audience of 987,504 people in Germany. 62.6% are female, 37.4% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vietnam Airlines, Tết, North Korea, Suwon, Wild horse.
The average Mongolia fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vietnam Airlines, Tết, North Korea, with strongest over-indexing on Vietnam Airlines (35.67× the country average). Demographically, the Mongolia audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Mongolia fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 43.6 |
| Estimated audience size | 987,504 |
Audience persona
The typical Mongolia fan in Germany is more female, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Vietnam Airlines.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,666 | 1.16× |
| Bayern | 172,241 | 1.09× |
| Baden-Württemberg | 148,415 | 1.1× |
| Niedersachsen | 106,416 | 1.11× |
| Hessen | 88,271 | 1.17× |
| Berlin | 54,240 | 1.23× |
| Rheinland-Pfalz | 47,942 | 0.97× |
| Sachsen | 43,222 | 0.89× |
| Schleswig-Holstein | 32,781 | 0.92× |
| Hamburg | 28,688 | 1.29× |
| Brandenburg | 23,777 | 0.78× |
| Thüringen | 19,817 | 0.79× |
| Sachsen-Anhalt | 17,824 | 0.7× |
| Mecklenburg-Vorpommern | 13,729 | 0.73× |
| Bremen | 11,238 | 1.33× |
| Saarland | 10,242 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vietnam Airlines | 35.67× | Travel & Leisure |
| Tết | 54.22× | Travel & Leisure |
| North Korea | 22.9× | Travel & Leisure |
| Suwon | 23.95× | Travel & Leisure |
| Wild horse | 15.02× | Pets & Animals |
| Wuhan | 31.92× | Travel & Leisure |
| Hạ Long | 52.72× | Travel & Leisure |
| Vietnamese alphabet | 52.95× | Politics & Society |
| V-pop | 37.72× | Music & Radio |
| Brunei | 50.45× | Travel & Leisure |
| North Vietnam | 45.5× | Travel & Leisure |
| Da Nang International Airport | 48.04× | Travel & Leisure |
| Thái Nguyên | 48.14× | Travel & Leisure |
| Vietnamese language | 28.13× | Politics & Society |
| Chengdu | 55.47× | Travel & Leisure |
| Incheon | 46.54× | Travel & Leisure |
| VietJet Air | 32.79× | Travel & Leisure |
| Cần Thơ | 37.1× | Travel & Leisure |
| FPT Group | 51.25× | Technology & Electronics |
| Phnom Penh | 26.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.84 |
| Spirituality | BALANCE | 1.65 |
| Indulgence | JOY | 1.35 |
| Sports Activity | POWER | 1.27 |
| Community Orientation | OPEN | 1.25 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 7.5% |
| Mexico | 4.5% |
See Mongolia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Mongolia have in Germany?
Mongolia has an estimated audience of 987,504 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mongolia fans?
62.6% of Mongolia fans are female, 37.4% are male, with an average age of 43.6 years.
Which brands do Mongolia fans like most?
Mongolia fans show strongest brand affinity for Vietnam Airlines (35.67×), Tết (54.22×), and North Korea (22.9×) over the country average.
Where do Mongolia fans live in Germany?
Mongolia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,666), Bayern (reach 172,241), and Baden-Württemberg (reach 148,415). These three regions account for the largest share of the active audience.
What other brands do Mongolia fans also like?
Beyond Mongolia itself, the audience over-indexes on Tết (54.22×), North Korea (22.9×), Suwon (23.95×), and Wild horse (15.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mongolia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.