Rascasse Audience Intelligence

North Korea Audience in Germany

A data profile of the people who buy, follow and care about North Korea in Germany — modelled from more than twelve digital signal sources. North Korea has an estimated audience of 807,431 people in Germany.

#97among Country in Germany#607among POI in Germany#625in Travel & Leisure

The average North Korea fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dolly Parton, Ring (jewellery), Laura Dahlmeier, with strongest over-indexing on Dolly Parton (16.32× the country average).

Demographically, the North Korea audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical North Korea fan in Germany is more male, around 40.3 years old, with strong Creativity tendencies and a notable affinity for Dolly Parton.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Korea profile in Germany.

Audience size
807K
in Germany
Gender
40.1%♀
59.9% male
Age
40.3
average years
Country rank
#7828
POI in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Korea fans

40.1% are female, 59.9% are male, average age 40.3.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for North Korea audience in Germany
MetricValue
Female40.1%
Male59.9%
Average age40.3
Estimated audience size807,431
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the North Korea audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

1.1%

of the worldwide North Korea audience comes from Germany.

Worldwide audience distribution share by country for North Korea
CountryShare
Japan11.7%
United States10.0%
Vietnam6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Korea audience in Germany is strongest.

Fig. 05

Top regions by affinity

North Korea fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.22×
02Mecklenburg-Vorpommern~20K1.18×
03Brandenburg~30K1.13×
04Sachsen-Anhalt~20K1.08×
05Niedersachsen~80K1.06×
06Thüringen~20K1.05×
07Hamburg~20K1.04×
08Schleswig-Holstein~30K1.02×
09Nordrhein-Westfalen~200K1.00×
10Rheinland-Pfalz~40K0.99×
11Bayern~100K0.93×
12Berlin~30K0.93×
13Baden-Württemberg~100K0.89×
14Hessen~50K0.88×
15Bremen~6K0.84×
16Saarland~8K0.82×
Fig. 06

Affinity by region

Affinity by region — North Korea, Germany
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Korea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Korea audience
#·InterestCategoryAffinity×
01PretoriaTravel & Leisure23.93×
02University of TokyoBusiness & Career22.66×
03Alternative countryMusic & Radio17.10×
04Dolly PartonMusic & Radio16.32×
05Willie NelsonMusic & Radio15.06×
06Nika PrevcSports12.83×
07Vanessa VoigtSports12.57×
08Monster HunterGames12.26×
09Johnny CashMusic & Radio12.25×
10Laura DahlmeierSports11.54×
11The Timberland CompanyFashion & Accessoires9.83×
12Philipp RaimundSports9.55×
13Andreas WellingerSports9.40×
14American folk musicMusic & Radio9.02×
15Winter Olympic GamesSports8.47×
16Ring (jewellery)Fashion & Accessoires8.18×
17Jutta LeerdamSports7.70×
18Franziska PreußSports5.55×
19HolidayTravel & Leisure4.51×
20MotherhoodKids & Family3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Korea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Korea audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.73×
Price SensitivityPREMIUM1.30×
Family OrientationCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Korea audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
Risk AppetiteTHRILL0.87×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Korea have in Germany?

North Korea has an estimated audience of 807,431 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of North Korea fans?

40.1% of North Korea fans are female, 59.9% are male, with an average age of 40.3 years.

03

Which brands do North Korea fans like most?

North Korea fans show strongest brand affinity for Dolly Parton (16.32×), Ring (jewellery) (8.18×), and Laura Dahlmeier (11.54×) over the country average.

04

Where do North Korea fans live in Germany?

North Korea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do North Korea fans also like?

Beyond North Korea itself, the audience over-indexes on Ring (jewellery) (8.18×), Laura Dahlmeier (11.54×), University of Tokyo (22.66×), and Vanessa Voigt (12.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See North Korea audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for North Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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