North Korea Audience in Germany
North Korea has an estimated audience of 807,431 people in Germany. 40.1% are female, 59.9% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ring (jewellery), Dolly Parton, Laura Dahlmeier, University of Tokyo, Holiday.
The average North Korea fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ring (jewellery), Dolly Parton, Laura Dahlmeier, with strongest over-indexing on Ring (jewellery) (8.18× the country average). Demographically, the North Korea audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of North Korea fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 40.3 |
| Estimated audience size | 807,431 |
Audience persona
The typical North Korea fan in Germany is more male, around 40.3 years old, with strong Spirituality tendencies and a notable affinity for Ring (jewellery).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,308 | 1.01× |
| Bayern | 121,363 | 0.94× |
| Baden-Württemberg | 97,461 | 0.88× |
| Niedersachsen | 84,412 | 1.08× |
| Hessen | 53,317 | 0.87× |
| Sachsen | 49,457 | 1.25× |
| Rheinland-Pfalz | 40,127 | 0.99× |
| Berlin | 34,118 | 0.95× |
| Schleswig-Holstein | 29,396 | 1.01× |
| Brandenburg | 28,759 | 1.15× |
| Sachsen-Anhalt | 22,261 | 1.06× |
| Thüringen | 21,539 | 1.05× |
| Hamburg | 19,269 | 1.06× |
| Mecklenburg-Vorpommern | 18,107 | 1.17× |
| Saarland | 7,608 | 0.77× |
| Bremen | 5,325 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ring (jewellery) | 8.18× | Fashion & Accessoires |
| Dolly Parton | 16.32× | Music & Radio |
| Laura Dahlmeier | 11.54× | Sports |
| University of Tokyo | 22.66× | Business & Career |
| Holiday | 4.51× | Travel & Leisure |
| Johnny Cash | 12.25× | Music & Radio |
| Vanessa Voigt | 12.57× | Sports |
| Monster Hunter | 12.26× | Games |
| Pretoria | 23.93× | Travel & Leisure |
| Philipp Raimund | 9.55× | Sports |
| Winter Olympic Games | 8.47× | Sports |
| The Timberland Company | 9.83× | Fashion & Accessoires |
| Alternative country | 17.1× | Music & Radio |
| American folk music | 9.02× | Music & Radio |
| Jutta Leerdam | 7.7× | Sports |
| Andreas Wellinger | 9.4× | Sports |
| Motherhood | 3.52× | Kids & Family |
| Willie Nelson | 15.06× | Music & Radio |
| Wuhan | 18.2× | Travel & Leisure |
| Miriam Neureuther | 11.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.63 |
| Tradition | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.31 |
| Indulgence | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.28 |
| Pet Ownership | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.7% |
| United States | 10.0% |
| Vietnam | 6.8% |
See North Korea audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does North Korea have in Germany?
North Korea has an estimated audience of 807,431 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of North Korea fans?
40.1% of North Korea fans are female, 59.9% are male, with an average age of 40.3 years.
Which brands do North Korea fans like most?
North Korea fans show strongest brand affinity for Ring (jewellery) (8.18×), Dolly Parton (16.32×), and Laura Dahlmeier (11.54×) over the country average.
Where do North Korea fans live in Germany?
North Korea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,308), Bayern (reach 121,363), and Baden-Württemberg (reach 97,461). These three regions account for the largest share of the active audience.
What other brands do North Korea fans also like?
Beyond North Korea itself, the audience over-indexes on Dolly Parton (16.32×), Laura Dahlmeier (11.54×), University of Tokyo (22.66×), and Holiday (4.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for North Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.