Ring (jewellery) Audience in Germany
Ring (jewellery) has an estimated audience of 4,821,109 people in Germany. 74.7% are female, 25.3% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pandora, Gina Tricot, Drop shipping, Pets, Spiegel Online.
The average Ring (jewellery) fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pandora, Gina Tricot, Drop shipping, with strongest over-indexing on Pandora (7.62× the country average). Demographically, the Ring (jewellery) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Ring (jewellery) fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 38.1 |
| Estimated audience size | 4,821,109 |
Audience persona
The typical Ring (jewellery) fan in Germany is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Pandora.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,360,755 | 1.29× |
| Bayern | 716,889 | 0.93× |
| Baden-Württemberg | 625,572 | 0.95× |
| Niedersachsen | 561,104 | 1.2× |
| Hessen | 412,782 | 1.12× |
| Rheinland-Pfalz | 299,457 | 1.24× |
| Berlin | 182,006 | 0.84× |
| Sachsen | 180,920 | 0.77× |
| Schleswig-Holstein | 177,059 | 1.02× |
| Brandenburg | 138,866 | 0.93× |
| Sachsen-Anhalt | 115,710 | 0.93× |
| Thüringen | 102,959 | 0.84× |
| Hamburg | 97,588 | 0.9× |
| Mecklenburg-Vorpommern | 74,761 | 0.81× |
| Saarland | 73,295 | 1.24× |
| Bremen | 41,302 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pandora | 7.62× | Fashion & Accessoires |
| Gina Tricot | 6.92× | Fashion & Accessoires |
| Drop shipping | 3.27× | Shopping |
| Pets | 1.67× | Pets & Animals |
| Spiegel Online | 1.95× | News |
| Family | 1.83× | Kids & Family |
| Do it yourself (DIY) | 1.94× | Home & Garden |
| Self care | 2.92× | Health |
| Airbnb | 2.05× | Travel & Leisure |
| Tom Tailor | 4.35× | Fashion & Accessoires |
| Netto Marken-Discount | 1.71× | Shopping |
| Vacations | 2.11× | Travel & Leisure |
| Automobiles | 1.55× | Cars & Mobility |
| Wedding planner | 4.33× | Kids & Family |
| Wedding dress | 3.71× | Fashion & Accessoires |
| Rossmann | 1.81× | Shopping |
| Natural foods | 3.18× | Food & Beverages |
| North Rhine-Westphalia | 1.91× | Travel & Leisure |
| Primark | 2.11× | Shopping |
| H&M | 1.62× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| Creativity | OPEN | 1.46 |
| Design Affinity | PREMIUM | 1.46 |
| Sustainability | BALANCE | 1.45 |
| DIY Mentality | THRILL | 1.33 |
| Sports Activity | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 10.5% |
| China | 7.5% |
See Ring (jewellery) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ring (jewellery) have in Germany?
Ring (jewellery) has an estimated audience of 4,821,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ring (jewellery) fans?
74.7% of Ring (jewellery) fans are female, 25.3% are male, with an average age of 38.1 years.
Which brands do Ring (jewellery) fans like most?
Ring (jewellery) fans show strongest brand affinity for Pandora (7.62×), Gina Tricot (6.92×), and Drop shipping (3.27×) over the country average.
Where do Ring (jewellery) fans live in Germany?
Ring (jewellery) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,360,755), Bayern (reach 716,889), and Baden-Württemberg (reach 625,572). These three regions account for the largest share of the active audience.
What other brands do Ring (jewellery) fans also like?
Beyond Ring (jewellery) itself, the audience over-indexes on Gina Tricot (6.92×), Drop shipping (3.27×), Pets (1.67×), and Spiegel Online (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ring (jewellery). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.