A data profile of the people who buy, follow and care about Ring (jewellery) in India — modelled from more than twelve digital signal sources. Ring (jewellery) has an estimated audience of 9,393,178 people in India.
Ring (jewellery) has an estimated audience of 9,393,178 people in India. 53.3% are female, 46.7% are male, average age 35.2. Top brand affinities: Necklace, Bracelet, Wedding Planners, Designer clothing, Do it yourself (DIY).
Top brand affinities include Necklace, Bracelet, Wedding Planners, with strongest over-indexing on Necklace (5.74× the country average).
Demographically, the Ring (jewellery) audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Ring (jewellery) fan in India is balanced, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for Necklace.
The key figures that characterise the Ring (jewellery) profile in India.
53.3% are female, 46.7% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 35.2 |
| Estimated audience size | 9,393,178 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Ring (jewellery) audience comes from India.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 10.5% |
| China | 7.5% |
The strongest cross-interests of the Ring (jewellery) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Necklace | Fashion & Accessoires | 5.74× | ||
| 02 | Bracelet | Fashion & Accessoires | 5.04× | ||
| 03 | Wedding Planners | Kids & Family | 3.57× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 3.56× | ||
| 05 | Art jewelry | Fashion & Accessoires | 2.92× | ||
| 06 | Wedding dress | Fashion & Accessoires | 2.88× | ||
| 07 | Swarovski | Fashion & Accessoires | 2.81× | ||
| 08 | Designer clothing | Fashion & Accessoires | 2.73× | ||
| 09 | BTS | Music & Radio | 2.67× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 2.64× | ||
| 11 | Local food | Food & Beverages | 2.25× | ||
| 12 | Online food ordering | Food & Beverages | 2.16× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.98× | ||
| 14 | True Detective | Movies & TV | 1.93× | ||
| 15 | Business class | Travel & Leisure | 1.87× | ||
| 16 | First class travel | Travel & Leisure | 1.78× | ||
| 17 | Spas | Beauty & Wellness | 1.77× | ||
| 18 | Earring | Fashion & Accessoires | 1.71× | ||
| 19 | Weddings | Kids & Family | 1.60× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.32× | |
| Luxury Orientation | PREMIUM | 1.82× | |
| Price Sensitivity | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.68× | |
| Spirituality | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Ring (jewellery). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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