A data profile of the people who buy, follow and care about BTS in India — modelled from more than twelve digital signal sources. BTS has an estimated audience of 7,039,316 people in India.
The average BTS fan in India is 25.6 years old, more female, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Enhypen, BLACKPINK, Secret (South Korean band), with strongest over-indexing on Enhypen (225.93× the country average).
Demographically, the BTS audience skews more female with an average age of 25.6, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical BTS fan in India is more female, around 25.6 years old, with strong Individualism tendencies and a notable affinity for Enhypen.
The key figures that characterise the BTS profile in India.
58.7% are female, 41.3% are male, average age 25.6.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 25.6 |
| Estimated audience size | 7,039,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 65% | |
| 20-29 | 16% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 3% |
of the worldwide BTS audience comes from India.
| Country | Share |
|---|---|
| Japan | 29.3% |
| United States | 10.1% |
| Brazil | 10.0% |
Where the BTS audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andhra Pradesh | ~200K | 2.29× | |
| 02 | Telangana | ~100K | 1.47× | |
| 03 | West Bengal | ~300K | 1.33× | |
| 04 | Bihar | ~200K | 1.33× | |
| 05 | Odisha | ~90K | 1.18× | |
| 06 | Assam | ~80K | 1.17× | |
| 07 | Punjab (region) | ~100K | 1.14× | |
| 08 | Uttar Pradesh | ~400K | 1.12× | |
| 09 | Tamil Nadu | ~200K | 1.11× | |
| 10 | Jharkhand | ~60K | 1.07× | |
| 11 | Madhya Pradesh | ~100K | 1.02× | |
| 12 | Rajasthan | ~200K | 1.00× | |
| 13 | Haryana | ~90K | 0.97× | |
| 14 | Himachal Pradesh | ~30K | 0.97× | |
| 15 | Chhattisgarh | ~40K | 0.96× | |
| 16 | Tripura | ~9K | 0.96× | |
| 17 | Gujarat | ~200K | 0.91× | |
| 18 | Maharashtra | ~300K | 0.90× | |
| 19 | Karnataka | ~200K | 0.90× | |
| 20 | Arunachal Pradesh | ~4K | 0.89× | |
| 21 | Kerala | ~90K | 0.88× | |
| 22 | Uttarakhand | ~30K | 0.88× | |
| 23 | Jammu and Kashmir | ~30K | 0.82× | |
| 24 | Nagaland | ~4K | 0.74× | |
| 25 | Sikkim | ~2K | 0.68× | |
| 26 | Goa | ~5K | 0.67× | |
| 27 | Manipur | ~6K | 0.63× | |
| 28 | Meghalaya | ~5K | 0.62× | |
| 29 | Mizoram | ~3K | 0.56× |
The strongest cross-interests of the BTS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jung Kook | Music & Radio | 230.22× | ||
| 02 | Enhypen | Music & Radio | 225.93× | ||
| 03 | &TEAM | Music & Radio | 225.93× | ||
| 04 | Secret (South Korean band) | Music & Radio | 177.31× | ||
| 05 | Korean Broadcasting System | Movies & TV | 158.99× | ||
| 06 | BLACKPINK | Music & Radio | 154.87× | ||
| 07 | NewJeans | Music & Radio | 154.87× | ||
| 08 | XG | Music & Radio | 154.87× | ||
| 09 | Ateez | Music & Radio | 154.87× | ||
| 10 | ITZY | Music & Radio | 154.87× | ||
| 11 | BABYMONSTER | Music & Radio | 141.02× | ||
| 12 | BOYNEXTDOOR | Music & Radio | 122.80× | ||
| 13 | Labubu | Kids & Family | 116.56× | ||
| 14 | LE SSERAFIM | Music & Radio | 107.22× | ||
| 15 | Beast (South Korean band) | Music & Radio | 82.58× | ||
| 16 | IVE | Music & Radio | 56.05× | ||
| 17 | I AM | Music & Radio | 26.97× | ||
| 18 | ONEUS | Music & Radio | 15.60× | ||
| 19 | KOLARS | Music & Radio | 13.96× | ||
| 20 | K-pop | Music & Radio | 12.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.30× | |
| Price Sensitivity | PREMIUM | 2.20× | |
| Luxury Orientation | PREMIUM | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Career Orientation | POWER | 0.83× | |
| Convenience Orientation | PREMIUM | 0.86× |
BTS has an estimated audience of 7,039,316 people in India, concentrated in Uttar Pradesh and Maharashtra.
58.7% of BTS fans are female, 41.3% are male, with an average age of 25.6 years.
BTS fans show strongest brand affinity for Enhypen (225.93×), BLACKPINK (154.87×), and Secret (South Korean band) (177.31×) over the country average.
BTS fans in India are most concentrated in Uttar Pradesh (reach ~400K), Maharashtra (reach ~300K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond BTS itself, the audience over-indexes on BLACKPINK (154.87×), Secret (South Korean band) (177.31×), Jung Kook (230.22×), and BABYMONSTER (141.02×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for BTS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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