Rascasse Audience Intelligence

NewJeans Audience in United States

A data profile of the people who buy, follow and care about NewJeans in United States — modelled from more than twelve digital signal sources. NewJeans has an estimated audience of 2,056,490 people in United States.

#5among K-pop in United States#2522among Person in United States#1552in Music & Radio

The average NewJeans fan in United States is 29.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include BTS, Anime and manga fandom, Rakuten, with strongest over-indexing on BTS (25.66× the country average).

Demographically, the NewJeans audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NewJeans fan in United States is more female, around 29.1 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NewJeans profile in United States.

Audience size
2.1M
in United States
Gender
63.5%♀
36.5% male
Age
29.1
average years
Country rank
#13931
Person in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NewJeans fans

63.5% are female, 36.5% are male, average age 29.1.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for NewJeans audience in United States
MetricValue
Female63.5%
Male36.5%
Average age29.1
Estimated audience size2,056,490
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the NewJeans audience in United States
Age bracketShare%
16-1951%
20-2921%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

14.3%

of the worldwide NewJeans audience comes from United States.

Worldwide audience distribution share by country for NewJeans
CountryShare
Japan26.1%
United States14.3%
Taiwan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NewJeans audience in United States is strongest.

Fig. 05

Top regions by affinity

NewJeans fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.90×
02California~500K2.51×
03Washington~70K1.76×
04New York~200K1.58×
05Nevada~30K1.57×
06Texas~300K1.54×
07Maryland~50K1.41×
08New Jersey~70K1.40×
09Virginia~70K1.36×
10Georgia~80K1.34×
11Massachusetts~50K1.22×
12Illinois~80K1.18×
13Minnesota~30K1.18×
14Oregon~30K1.17×
15Arizona~50K1.15×
16Washington, District of Columbia~7K1.14×
17Pennsylvania~80K1.12×
18North Carolina~70K1.10×
19Florida~100K1.02×
20Connecticut~20K1.02×
21Alaska~4K0.99×
22Oklahoma~20K0.96×
23Rhode Island~6K0.93×
24New Mexico~9K0.92×
25Nebraska~9K0.89×
26Delaware~5K0.88×
27Indiana~30K0.87×
28Arkansas~10K0.86×
29Utah~10K0.84×
30Louisiana~20K0.83×
31South Carolina~20K0.82×
32Kansas~10K0.81×
33Michigan~40K0.80×
34Colorado~20K0.78×
35Alabama~20K0.78×
36Ohio~50K0.76×
37Tennessee~30K0.74×
38Wisconsin~20K0.74×
39Kentucky~20K0.74×
40South Dakota~3K0.73×
41Missouri~20K0.72×
42Mississippi~10K0.72×
43Iowa~10K0.69×
44North Dakota~3K0.67×
45Vermont~2K0.63×
46Idaho~6K0.62×
47New Hampshire~5K0.61×
48West Virginia~5K0.58×
49Maine~4K0.56×
50Montana~3K0.50×
Fig. 06

Affinity by region

Affinity by region — NewJeans, United States
0.50×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NewJeans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NewJeans audience
#·InterestCategoryAffinity×
01BTSMusic & Radio25.66×
02IU (singer)Music & Radio14.90×
03Park Ji-minMusic & Radio13.23×
04Group buyingShopping11.18×
05Boy bandMusic & Radio10.26×
06AllkpopMusic & Radio10.13×
07RakutenShopping9.51×
08COSShopping8.26×
09Anime and manga fandomLiterature5.14×
10JollibeeFood & Beverages5.06×
11Spirit HalloweenKids & Family3.99×
12One PieceMovies & TV3.59×
13MangaLiterature2.83×
14High schoolBusiness & Career2.55×
15Fine artBusiness & Career2.31×
16ComicsLiterature2.28×
17SupermanMovies & TV1.97×
18Do it yourself (DIY)Home & Garden1.91×
19Harry PotterMovies & TV1.78×
20TikTokInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NewJeans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NewJeans audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Pet OwnershipJOY1.52×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NewJeans audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.81×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NewJeans have in United States?

NewJeans has an estimated audience of 2,056,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NewJeans fans?

63.5% of NewJeans fans are female, 36.5% are male, with an average age of 29.1 years.

03

Which brands do NewJeans fans like most?

NewJeans fans show strongest brand affinity for BTS (25.66×), Anime and manga fandom (5.14×), and Rakuten (9.51×) over the country average.

04

Where do NewJeans fans live in United States?

NewJeans fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do NewJeans fans also like?

Beyond NewJeans itself, the audience over-indexes on Anime and manga fandom (5.14×), Rakuten (9.51×), Group buying (11.18×), and Boy band (10.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More K-pop audiences in United States

See NewJeans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NewJeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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