NewJeans Audience in United States
NewJeans has an estimated audience of 2,058,968 people in United States. 61.7% are female, 38.3% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: BTS, Group buying, Anime and manga fandom, Jollibee, Rakuten.
The average NewJeans fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include BTS, Group buying, Anime and manga fandom, with strongest over-indexing on BTS (15.59× the country average). Demographically, the NewJeans audience skews more female with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of NewJeans fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 31.1 |
| Estimated audience size | 2,058,968 |
Audience persona
The typical NewJeans fan in United States is more female, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for BTS.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 638,112 | 2.82× |
| Texas | 261,104 | 1.48× |
| New York | 200,087 | 1.74× |
| Florida | 143,508 | 1.03× |
| Georgia | 84,377 | 1.33× |
| Illinois | 83,586 | 1.22× |
| Washington | 80,233 | 1.94× |
| New Jersey | 76,118 | 1.45× |
| Pennsylvania | 75,950 | 1.1× |
| Virginia | 67,708 | 1.35× |
| North Carolina | 63,674 | 1.03× |
| Massachusetts | 53,504 | 1.32× |
| Maryland | 50,139 | 1.42× |
| Arizona | 48,684 | 1.16× |
| Ohio | 47,034 | 0.74× |
| Michigan | 44,521 | 0.83× |
| Minnesota | 34,942 | 1.18× |
| Nevada | 32,796 | 1.65× |
| Indiana | 31,146 | 0.83× |
| Tennessee | 30,178 | 0.73× |
| Oregon | 29,223 | 1.24× |
| Hawaii | 29,116 | 3.29× |
| Colorado | 25,442 | 0.78× |
| South Carolina | 23,836 | 0.77× |
| Missouri | 23,227 | 0.7× |
| Wisconsin | 22,590 | 0.73× |
| Connecticut | 20,156 | 0.98× |
| Oklahoma | 20,124 | 0.88× |
| Alabama | 20,019 | 0.7× |
| Louisiana | 19,963 | 0.75× |
| Kentucky | 15,450 | 0.6× |
| Utah | 14,552 | 0.79× |
| Arkansas | 12,640 | 0.75× |
| Kansas | 12,412 | 0.76× |
| Iowa | 11,330 | 0.67× |
| Mississippi | 10,856 | 0.64× |
| New Mexico | 8,636 | 0.84× |
| Nebraska | 7,686 | 0.74× |
| Washington, District of Columbia | 7,523 | 1.22× |
| Rhode Island | 5,785 | 0.88× |
| Idaho | 5,597 | 0.54× |
| New Hampshire | 4,713 | 0.58× |
| Delaware | 4,469 | 0.79× |
| West Virginia | 4,381 | 0.46× |
| Alaska | 4,290 | 0.97× |
| Maine | 3,446 | 0.47× |
| South Dakota | 2,259 | 0.47× |
| North Dakota | 1,964 | 0.46× |
| Montana | 1,921 | 0.34× |
| Vermont | 1,884 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BTS | 15.59× | Music & Radio |
| Group buying | 16.82× | Shopping |
| Anime and manga fandom | 5.56× | Literature |
| Jollibee | 9.3× | Food & Beverages |
| Rakuten | 8.49× | Shopping |
| Indeed.com | 2.82× | Business & Career |
| Do it yourself (DIY) | 2.19× | Home & Garden |
| Superman | 1.75× | Movies & TV |
| Boy band | 9.14× | Music & Radio |
| IU (singer) | 12.87× | Music & Radio |
| Astro (Malaysian satellite television) | 12.16× | Movies & TV |
| Houston Astros | 4.8× | Sports |
| Manga | 3.04× | Literature |
| Harry Potter | 2.01× | Movies & TV |
| Allkpop | 8.83× | Music & Radio |
| Comedy club | 4.58× | Movies & TV |
| Anti-aging cream | 3.47× | Beauty & Wellness |
| Nail art | 3.64× | Beauty & Wellness |
| Scooby-Doo | 2.65× | Movies & TV |
| Lip gloss | 4.62× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Early Adopter Mentality | POWER | 1.36 |
| Sustainability | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.22 |
| Sports Activity | POWER | 1.2 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.5% |
| United States | 14.2% |
| Taiwan | 8.3% |
See NewJeans audiences in other countries
More K-pop audiences in United States
Frequently asked questions
How many fans does NewJeans have in United States?
NewJeans has an estimated audience of 2,058,968 people in United States, concentrated in California and Texas.
What is the gender split and age of NewJeans fans?
61.7% of NewJeans fans are female, 38.3% are male, with an average age of 31.1 years.
Which brands do NewJeans fans like most?
NewJeans fans show strongest brand affinity for BTS (15.59×), Group buying (16.82×), and Anime and manga fandom (5.56×) over the country average.
Where do NewJeans fans live in United States?
NewJeans fans in United States are most concentrated in California (reach 638,112), Texas (reach 261,104), and New York (reach 200,087). These three regions account for the largest share of the active audience.
What other brands do NewJeans fans also like?
Beyond NewJeans itself, the audience over-indexes on Group buying (16.82×), Anime and manga fandom (5.56×), Jollibee (9.3×), and Rakuten (8.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for NewJeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.