A data profile of the people who buy, follow and care about Ring (jewellery) in Brazil — modelled from more than twelve digital signal sources. Ring (jewellery) has an estimated audience of 5,985,812 people in Brazil.
Ring (jewellery) has an estimated audience of 5,985,812 people in Brazil. 79.4% are female, 20.6% are male, average age 41.2. Top brand affinities: Instagram, Personal care, Shopping malls, Beauty salons, Medicine.
Top brand affinities include Instagram, Personal care, Shopping malls, with strongest over-indexing on Instagram (1.82× the country average).
Demographically, the Ring (jewellery) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Ring (jewellery) fan in Brazil is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Instagram.
The key figures that characterise the Ring (jewellery) profile in Brazil.
79.4% are female, 20.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 41.2 |
| Estimated audience size | 5,985,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Ring (jewellery) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 10.5% |
| China | 7.5% |
The strongest cross-interests of the Ring (jewellery) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swarovski | Fashion & Accessoires | 3.56× | ||
| 02 | Lojas Renner | Fashion & Accessoires | 2.31× | ||
| 03 | mulheres | Movies & TV | 2.27× | ||
| 04 | Art jewelry | Fashion & Accessoires | 2.24× | ||
| 05 | Discount stores | Shopping | 1.90× | ||
| 06 | Boutiques | Fashion & Accessoires | 1.88× | ||
| 07 | Beauty salons | Beauty & Wellness | 1.86× | ||
| 08 | Handbags | Fashion & Accessoires | 1.86× | ||
| 09 | Internet & Social Media | 1.82× | |||
| 10 | Hip hop music | Music & Radio | 1.78× | ||
| 11 | Medicine | Business & Career | 1.74× | ||
| 12 | Fragrances | Beauty & Wellness | 1.73× | ||
| 13 | Personal care | Health | 1.72× | ||
| 14 | Shopping malls | Shopping | 1.71× | ||
| 15 | Rock music | Music & Radio | 1.68× | ||
| 16 | Air travel | Travel & Leisure | 1.67× | ||
| 17 | Furniture | Home & Garden | 1.66× | ||
| 18 | Entrepreneurship | Business & Career | 1.65× | ||
| 19 | Pop music | Music & Radio | 1.64× | ||
| 20 | Country music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.93× | |
| Creativity | OPEN | 1.69× | |
| Luxury Orientation | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Spirituality | BALANCE | 0.82× | |
| Tradition | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ring (jewellery). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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