A data profile of the people who buy, follow and care about Medicine in Brazil — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 21,335,042 people in Brazil.
The average Medicine fan in Brazil is 40.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Shopee, Andressa Urach, Clube do Remo, with strongest over-indexing on Shopee (2.56× the country average).
Demographically, the Medicine audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Spirituality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Medicine fan in Brazil is more female, around 40.8 years old, with strong Spirituality tendencies and a notable affinity for Shopee.
The key figures that characterise the Medicine profile in Brazil.
66.1% are female, 33.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 40.8 |
| Estimated audience size | 21,335,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Medicine audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piauí | ~400K | 1.37× | |
| 02 | Federal District | ~400K | 1.15× | |
| 03 | Espírito Santo | ~500K | 1.11× | |
| 04 | Amapá | ~80K | 1.11× | |
| 05 | Pará | ~800K | 1.09× | |
| 06 | Tocantins | ~200K | 1.08× | |
| 07 | Mato Grosso do Sul | ~300K | 1.06× | |
| 08 | Sergipe | ~200K | 1.06× | |
| 09 | Alagoas | ~300K | 1.04× | |
| 10 | Maranhão | ~500K | 1.03× | |
| 11 | Minas Gerais | ~2M | 0.99× | |
| 12 | Bahia | ~1.5M | 0.99× | |
| 13 | Paraíba | ~400K | 0.99× | |
| 14 | Acre | ~70K | 0.98× | |
| 15 | Rondônia | ~200K | 0.97× | |
| 16 | Roraima | ~60K | 0.97× | |
| 17 | Paraná | ~1.5M | 0.96× | |
| 18 | Pernambuco | ~900K | 0.96× | |
| 19 | Rio Grande do Norte | ~300K | 0.96× | |
| 20 | Amazonas | ~300K | 0.93× | |
| 21 | Goiás | ~700K | 0.91× | |
| 22 | São Paulo | ~5M | 0.90× | |
| 23 | Rio de Janeiro | ~2M | 0.89× | |
| 24 | Ceará | ~800K | 0.87× | |
| 25 | Mato Grosso | ~300K | 0.87× | |
| 26 | Rio Grande do Sul | ~1M | 0.86× | |
| 27 | Santa Catarina | ~800K | 0.82× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sampler (musical instrument) | Music & Radio | 3.27× | ||
| 02 | Lindås | Travel & Leisure | 3.14× | ||
| 03 | Creator deity | Politics & Society | 2.82× | ||
| 04 | Ontology | Health | 2.78× | ||
| 05 | Criciúma Esporte Clube | Sports | 2.76× | ||
| 06 | Maranhão | Travel & Leisure | 2.64× | ||
| 07 | Deity | Politics & Society | 2.61× | ||
| 08 | Esporte Clube Juventude | Sports | 2.59× | ||
| 09 | Andressa Urach | Fashion & Accessoires | 2.58× | ||
| 10 | Shopee | Shopping | 2.56× | ||
| 11 | Clube do Remo | Sports | 2.51× | ||
| 12 | RedeTV! | Movies & TV | 2.49× | ||
| 13 | Southeast Region, Brazil | Travel & Leisure | 2.43× | ||
| 14 | Children's clothing | Fashion & Accessoires | 2.21× | ||
| 15 | Crochet | Home & Garden | 2.09× | ||
| 16 | Wholesale | Fashion & Accessoires | 2.03× | ||
| 17 | Self-knowledge (psychology) | Health | 2.03× | ||
| 18 | Discounting | Shopping | 1.96× | ||
| 19 | Parent | Kids & Family | 1.96× | ||
| 20 | Therapy | Health | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.37× | |
| Price Sensitivity | PREMIUM | 1.37× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.07× | |
| Individualism | JOY | 1.12× | |
| Risk Appetite | THRILL | 1.13× |
Medicine has an estimated audience of 21,335,042 people in Brazil, concentrated in São Paulo and Minas Gerais.
66.1% of Medicine fans are female, 33.9% are male, with an average age of 40.8 years.
Medicine fans show strongest brand affinity for Shopee (2.56×), Andressa Urach (2.58×), and Clube do Remo (2.51×) over the country average.
Medicine fans in Brazil are most concentrated in São Paulo (reach ~5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Medicine itself, the audience over-indexes on Andressa Urach (2.58×), Clube do Remo (2.51×), Wholesale (2.03×), and Lindås (3.14×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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