Medicine Audience in Brazil
Medicine has an estimated audience of 21,335,042 people in Brazil. 66.1% are female, 33.9% are male, average age 40.8. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Andressa Urach, Shopee, Esporte Clube Juventude, Wholesale, Lindås.
The average Medicine fan in Brazil is 40.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Andressa Urach, Shopee, Esporte Clube Juventude, with strongest over-indexing on Andressa Urach (2.58× the country average). Demographically, the Medicine audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Medicine fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 40.8 |
| Estimated audience size | 21,335,042 |
Audience persona
The typical Medicine fan in Brazil is more female, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Andressa Urach.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,991,258 | 0.9× |
| Minas Gerais | 2,187,657 | 0.99× |
| Rio de Janeiro | 1,780,126 | 0.89× |
| Bahia | 1,385,413 | 0.98× |
| Paraná | 1,249,470 | 0.96× |
| Rio Grande do Sul | 1,079,032 | 0.86× |
| Pernambuco | 934,751 | 0.96× |
| Ceará | 799,455 | 0.86× |
| Santa Catarina | 788,573 | 0.81× |
| Pará | 761,974 | 1.09× |
| Goiás | 739,255 | 0.91× |
| Maranhão | 550,069 | 1.03× |
| Espírito Santo | 497,593 | 1.12× |
| Paraíba | 424,612 | 0.99× |
| Piauí | 423,489 | 1.43× |
| Federal District | 412,461 | 1.16× |
| Amazonas | 340,033 | 0.92× |
| Mato Grosso | 339,953 | 0.85× |
| Rio Grande do Norte | 336,749 | 0.95× |
| Mato Grosso do Sul | 333,884 | 1.07× |
| Alagoas | 327,459 | 1.05× |
| Sergipe | 240,677 | 1.08× |
| Rondônia | 170,351 | 0.96× |
| Tocantins | 156,553 | 1.11× |
| Amapá | 90,160 | 1.19× |
| Acre | 71,726 | 0.97× |
| Roraima | 55,688 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Andressa Urach | 2.58× | Fashion & Accessoires |
| Shopee | 2.56× | Shopping |
| Esporte Clube Juventude | 2.59× | Sports |
| Wholesale | 2.03× | Fashion & Accessoires |
| Lindås | 3.14× | Travel & Leisure |
| Clube do Remo | 2.51× | Sports |
| Creator deity | 2.82× | Politics & Society |
| Ontology | 2.78× | Health |
| Ney Matogrosso | 2.67× | Music & Radio |
| Preta Gil | 1.58× | Music & Radio |
| Deity | 2.61× | Politics & Society |
| Discounting | 1.96× | Shopping |
| Self-knowledge (psychology) | 2.03× | Health |
| Maranhão | 2.64× | Travel & Leisure |
| Parent | 1.96× | Kids & Family |
| Southeast Region, Brazil | 2.43× | Travel & Leisure |
| Sampler (musical instrument) | 3.27× | Music & Radio |
| Crochet | 2.09× | Home & Garden |
| Children's clothing | 2.21× | Fashion & Accessoires |
| Therapy | 1.84× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.76 |
| Design Affinity | PREMIUM | 1.76 |
| Family Orientation | CONSERVATISM | 1.62 |
| Price Sensitivity | PREMIUM | 1.6 |
| Luxury Orientation | PREMIUM | 1.58 |
| Urban Lifestyle | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
See Medicine audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
Frequently asked questions
How many fans does Medicine have in Brazil?
Medicine has an estimated audience of 21,335,042 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Medicine fans?
66.1% of Medicine fans are female, 33.9% are male, with an average age of 40.8 years.
Which brands do Medicine fans like most?
Medicine fans show strongest brand affinity for Andressa Urach (2.58×), Shopee (2.56×), and Esporte Clube Juventude (2.59×) over the country average.
Where do Medicine fans live in Brazil?
Medicine fans in Brazil are most concentrated in São Paulo (reach 4,991,258), Minas Gerais (reach 2,187,657), and Rio de Janeiro (reach 1,780,126). These three regions account for the largest share of the active audience.
What other brands do Medicine fans also like?
Beyond Medicine itself, the audience over-indexes on Shopee (2.56×), Esporte Clube Juventude (2.59×), Wholesale (2.03×), and Lindås (3.14×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.