A data profile of the people who buy, follow and care about Self-knowledge (psychology) in Brazil — modelled from more than twelve digital signal sources. Self-knowledge (psychology) has an estimated audience of 14,610,347 people in Brazil.
Self-knowledge (psychology) has an estimated audience of 14,610,347 people in Brazil. 73.0% are female, 27.0% are male, average age 43.1. Top brand affinities: Instagram, Medicine, Personal care, Rock music, Pop music.
Top brand affinities include Instagram, Medicine, Personal care, with strongest over-indexing on Instagram (1.83× the country average).
Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Self-knowledge (psychology) fan in Brazil is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Instagram.
The key figures that characterise the Self-knowledge (psychology) profile in Brazil.
73.0% are female, 27.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 43.1 |
| Estimated audience size | 14,610,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Self-knowledge (psychology) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 12.1% |
| United States | 10.3% |
| Japan | 6.6% |
The strongest cross-interests of the Self-knowledge (psychology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medicine | Business & Career | 2.03× | ||
| 02 | mulheres | Movies & TV | 1.94× | ||
| 03 | Meditation | Health | 1.87× | ||
| 04 | Internet & Social Media | 1.83× | |||
| 05 | College | Business & Career | 1.83× | ||
| 06 | Pop music | Music & Radio | 1.82× | ||
| 07 | Rock music | Music & Radio | 1.76× | ||
| 08 | Hip hop music | Music & Radio | 1.74× | ||
| 09 | Lojas Renner | Fashion & Accessoires | 1.71× | ||
| 10 | Personal care | Health | 1.70× | ||
| 11 | Entrepreneurship | Business & Career | 1.66× | ||
| 12 | Handbags | Fashion & Accessoires | 1.65× | ||
| 13 | Beauty salons | Beauty & Wellness | 1.61× | ||
| 14 | Country music | Music & Radio | 1.59× | ||
| 15 | Jazz music | Music & Radio | 1.57× | ||
| 16 | Shopping malls | Shopping | 1.56× | ||
| 17 | Fragrances | Beauty & Wellness | 1.56× | ||
| 18 | PCI Concursos | Shopping | 1.52× | ||
| 19 | Riachuelo | Shopping | 1.51× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.07× | |
| Community Orientation | OPEN | 1.55× | |
| Design Affinity | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Tradition | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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