Self-knowledge (psychology) Audience in Brazil
Self-knowledge (psychology) has an estimated audience of 14,610,347 people in Brazil. 73.0% are female, 27.0% are male, average age 43.1. Top brand affinities: Polo Ralph Lauren, Smart device, Electrolux, Telegram, Sport Club do Recife.
Top brand affinities include Polo Ralph Lauren, Smart device, Electrolux, with strongest over-indexing on Polo Ralph Lauren (17.77× the country average). Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Health · Type: Topic
Demographics of Self-knowledge (psychology) fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 43.1 |
| Estimated audience size | 14,610,347 |
Audience persona
The typical Self-knowledge (psychology) fan in Brazil is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 17.77× | Fashion & Accessoires |
| Smart device | 8.27× | Technology & Electronics |
| Electrolux | 2.17× | Home & Garden |
| Telegram | 2.12× | Internet & Social Media |
| Sport Club do Recife | 1.87× | Sports |
| mulheres | 1.83× | Movies & TV |
| TripAdvisor | 2.11× | Travel & Leisure |
| Havaianas | 1.98× | Fashion & Accessoires |
| Concealer | 4.51× | Beauty & Wellness |
| Anti-aging cream | 1.89× | Beauty & Wellness |
| Meditation | 1.67× | Health |
| Skin care | 1.57× | Beauty & Wellness |
| Children's clothing | 1.5× | Fashion & Accessoires |
| Michael Jackson | 2.16× | Music & Radio |
| BTS | 1.75× | Music & Radio |
| Nightlife | 1.97× | Arts & Culture |
| Steam | 1.69× | Games |
| Xiaomi | 1.82× | Technology & Electronics |
| Natural skin care | 1.76× | Beauty & Wellness |
| InfoJobs | 1.81× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.82 |
| Design Affinity | PREMIUM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Price Sensitivity | PREMIUM | 1.18 |
| Creativity | OPEN | 1.17 |
| Indulgence | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 12.1% |
| United States | 10.3% |
| Japan | 6.6% |
See Self-knowledge (psychology) audiences in other countries
- Self-knowledge (psychology) — Germany
- Self-knowledge (psychology) — United States
- Self-knowledge (psychology) — United Kingdom
- Self-knowledge (psychology) — France
- Self-knowledge (psychology) — Italy
- Self-knowledge (psychology) — Spain
- Self-knowledge (psychology) — Japan
- Self-knowledge (psychology) — South Korea
- Self-knowledge (psychology) — India
- Self-knowledge (psychology) — Canada
- Self-knowledge (psychology) — Mexico
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.