Self-knowledge (psychology) Audience in United States

Self-knowledge (psychology) has an estimated audience of 12,488,227 people in United States. 66.0% are female, 34.0% are male, average age 39.7. Top brand affinities: Indeed.com, Google Maps, Capital One, Google News, Enterprise Rent-A-Car.

Top brand affinities include Indeed.com, Google Maps, Capital One, with strongest over-indexing on Indeed.com (19.74× the country average). Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity.

Category: Health · Type: Topic

Demographics of Self-knowledge (psychology) fans

Demographic split for Self-knowledge (psychology) audience in United States
MetricValue
Female66.0%
Male34.0%
Average age39.7
Estimated audience size12,488,227

Audience persona

The typical Self-knowledge (psychology) fan in United States is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Indeed.com.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Self-knowledge (psychology) audience
BrandAffinityCategory
Indeed.com19.74×Business & Career
Google Maps17.26×Internet & Social Media
Capital One15.47×Business & Career
Google News21.21×News
Enterprise Rent-A-Car14.89×Cars & Mobility
Telegram29.57×Internet & Social Media
AccuWeather14.72×Home & Garden
DeviantArt15.58×Internet & Social Media
Kia Sportage44.5×Cars & Mobility
Circle K14.88×Shopping
Khan Academy17.75×Business & Career
Apple Store16.23×Shopping
Autism Awareness19.03×Health
Billy Bob Thornton17.46×Movies & TV
Diane Keaton12.31×Movies & TV
Beetlejuice9.56×Movies & TV
CarGurus11.45×Cars & Mobility
ICloud18.14×Technology & Electronics
Marisa Tomei30.75×Movies & TV
Diabetes mellitus awareness12.48×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Self-knowledge (psychology) audience
TraitClusterScore
MindfulnessBALANCE2.85
LGBTQ+ IdentityOPEN2.34
Design AffinityPREMIUM1.7
Sports ActivityPOWER1.53
TravellingTHRILL1.52
Pet OwnershipJOY1.5

Worldwide distribution

Worldwide audience distribution share by country for Self-knowledge (psychology)
CountryShare
Brazil12.1%
United States10.3%
Japan6.6%

See Self-knowledge (psychology) audiences in other countries

More Health audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.