Rascasse Audience Intelligence

Self-knowledge (psychology) Audience in United States

A data profile of the people who buy, follow and care about Self-knowledge (psychology) in United States — modelled from more than twelve digital signal sources. Self-knowledge (psychology) has an estimated audience of 12,488,227 people in United States.

#1900among Topic in United States#120in Health

The average Self-knowledge (psychology) fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Self-awareness, Quality of life, Disneyland Paris, with strongest over-indexing on Self-awareness (8.93× the country average).

Demographically, the Self-knowledge (psychology) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Self-knowledge (psychology) fan in United States is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-knowledge (psychology) profile in United States.

Audience size
12.5M
in United States
Gender
66.0%♀
34.0% male
Age
39.7
average years
Country rank
#2858
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-knowledge (psychology) fans

66.0% are female, 34.0% are male, average age 39.7.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Self-knowledge (psychology) audience in United States
MetricValue
Female66.0%
Male34.0%
Average age39.7
Estimated audience size12,488,227
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Self-knowledge (psychology) audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Self-knowledge (psychology) audience comes from United States.

Worldwide audience distribution share by country for Self-knowledge (psychology)
CountryShare
Brazil12.1%
United States10.3%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-knowledge (psychology) audience in United States is strongest.

Fig. 05

Top regions by affinity

Self-knowledge (psychology) fans by region: top regions in United States
#RegionReachAffinity×
01Montana~40K1.11×
02North Dakota~30K1.10×
03Vermont~20K1.08×
04Rhode Island~40K1.07×
05Delaware~40K1.06×
06South Dakota~30K1.05×
07New York~700K1.04×
08Alaska~30K1.04×
09Maine~50K1.03×
10West Virginia~60K1.02×
11New Hampshire~50K1.02×
12Nebraska~60K1.01×
13Hawaii~50K1.01×
14Virginia~300K1.00×
15New Mexico~60K1.00×
16Idaho~60K1.00×
17Washington, District of Columbia~40K1.00×
18Indiana~200K0.99×
19Maryland~200K0.99×
20Mississippi~100K0.99×
21Georgia~400K0.98×
22South Carolina~200K0.98×
23Louisiana~200K0.98×
24Kentucky~200K0.98×
25Arkansas~100K0.98×
26Kansas~100K0.98×
27Connecticut~100K0.97×
28Nevada~100K0.97×
29Iowa~100K0.97×
30North Carolina~400K0.95×
31Oregon~100K0.95×
32Oklahoma~100K0.95×
33Utah~100K0.95×
34Texas~1M0.94×
35Massachusetts~200K0.94×
36Alabama~200K0.94×
37California~1.5M0.93×
38New Jersey~300K0.93×
39Wisconsin~200K0.93×
40Minnesota~200K0.93×
41Illinois~400K0.92×
42Michigan~300K0.92×
43Missouri~200K0.92×
44Pennsylvania~400K0.91×
45Ohio~300K0.91×
46Tennessee~200K0.91×
47Colorado~200K0.91×
48Arizona~200K0.90×
49Washington~200K0.90×
50Florida~700K0.82×
Fig. 06

Affinity by region

Affinity by region — Self-knowledge (psychology), United States
0.82×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-knowledge (psychology) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-knowledge (psychology) audience
#·InterestCategoryAffinity×
01International educationBusiness & Career10.53×
02Self-awarenessHealth8.93×
03Disneyland ParisTravel & Leisure7.88×
04Self-healingHealth5.55×
05Self-confidenceHealth5.43×
06Emotional intelligenceHealth4.96×
07AerobicsSports4.34×
08Natural foodsFood & Beverages3.95×
09PhilanthropyArts & Culture3.40×
10NightlifeArts & Culture3.15×
11Self-esteemHealth3.13×
12Digital photographyBusiness & Career2.75×
13Quality of lifeHealth2.55×
14Self-loveHealth2.45×
15Real Madrid C.F.Sports2.39×
16Self careHealth2.12×
17HappinessHealth2.00×
18PsychologyBusiness & Career1.96×
19TikTokInternet & Social Media1.71×
20Do it yourself (DIY)Home & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-knowledge (psychology) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self-knowledge (psychology) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.58×
Community OrientationOPEN1.90×
Pet OwnershipJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self-knowledge (psychology) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Need for SecurityCONSERVATISM0.87×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self-knowledge (psychology) have in United States?

Self-knowledge (psychology) has an estimated audience of 12,488,227 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Self-knowledge (psychology) fans?

66.0% of Self-knowledge (psychology) fans are female, 34.0% are male, with an average age of 39.7 years.

03

Which brands do Self-knowledge (psychology) fans like most?

Self-knowledge (psychology) fans show strongest brand affinity for Self-awareness (8.93×), Quality of life (2.55×), and Disneyland Paris (7.88×) over the country average.

04

Where do Self-knowledge (psychology) fans live in United States?

Self-knowledge (psychology) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Self-knowledge (psychology) fans also like?

Beyond Self-knowledge (psychology) itself, the audience over-indexes on Quality of life (2.55×), Disneyland Paris (7.88×), Self-confidence (5.43×), and Happiness (2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Self-knowledge (psychology) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-knowledge (psychology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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