Self-confidence Audience in United States

Self-confidence logo

Self-confidence has an estimated audience of 14,340,167 people in United States. 67.7% are female, 32.3% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Self-awareness, Self-esteem, Happiness, Self-knowledge (psychology), Psychology.

The average Self-confidence fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Self-awareness, Self-esteem, Happiness, with strongest over-indexing on Self-awareness (4.37× the country average). Demographically, the Self-confidence audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Self-confidence fans

Demographic split for Self-confidence audience in United States
MetricValue
Female67.7%
Male32.3%
Average age41.2
Estimated audience size14,340,167

Audience persona

The typical Self-confidence fan in United States is more female, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.

Top regions in United States

Top regions ranked by reach for Self-confidence in United States
RegionReachAffinity
California1,633,1871.04×
Texas1,469,6671.19×
Florida854,2120.88×
New York763,7290.95×
North Carolina571,8631.33×
Georgia563,0161.27×
Pennsylvania520,6581.08×
Illinois509,9871.07×
Ohio476,5561.08×
Virginia377,6211.08×
New Jersey374,8161.03×
Michigan351,3350.94×
Indiana332,0361.27×
Arizona314,3761.07×
Maryland300,9631.22×
Tennessee285,4440.99×
South Carolina278,7161.29×
Washington257,4080.89×
Massachusetts254,4400.9×
Missouri248,6331.08×
Alabama230,2891.15×
Louisiana211,4851.14×
Wisconsin210,3060.97×
Colorado199,9480.88×
Kentucky194,4231.08×
Minnesota192,5740.94×
Arkansas179,4131.52×
Oklahoma166,3611.04×
Oregon144,3610.88×
Utah138,6511.08×
Connecticut136,3040.95×
Mississippi134,6361.14×
Kansas125,4781.11×
Nevada122,5150.88×
Iowa118,0391×
Nebraska76,7251.07×
Idaho76,4101.06×
New Mexico71,3690.99×
Hawaii58,8300.95×
West Virginia49,3990.74×
New Hampshire43,7560.77×
Washington, District of Columbia37,4860.87×
Maine37,3160.73×
South Dakota31,8130.96×
Delaware31,6780.8×
Rhode Island28,4950.62×
Montana26,8590.68×
North Dakota26,8450.91×
Alaska22,1840.72×
Vermont20,2950.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Self-confidence audience
BrandAffinityCategory
Self-awareness4.37×Health
Self-esteem4.05×Health
Happiness2.01×Health
Self-knowledge (psychology)5.43×Health
Psychology1.77×Business & Career
Cosmetics1.6×Beauty & Wellness
Motivation2.03×Business & Career
Personal development1.93×Business & Career
Quality of life1.88×Health
Child1.53×Kids & Family
Woman1.6×Kids & Family
Self care2.29×Health
Emotional intelligence5.05×Health
Dollar Tree1.95×Shopping
Friendship1.71×Kids & Family
Skin1.79×Beauty & Wellness
Learning1.65×Business & Career
Medicine1.56×Business & Career
NBC1.55×Movies & TV
Mammal1.75×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Self-confidence audience
TraitClusterScore
MindfulnessBALANCE2.41
LGBTQ+ IdentityOPEN2.11
SustainabilityBALANCE2.04
Design AffinityPREMIUM1.69
Luxury OrientationPREMIUM1.61
Sports ActivityPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Self-confidence
CountryShare
United States16.3%
Brazil11.0%
United Kingdom4.7%

See Self-confidence audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Self-confidence have in United States?

Self-confidence has an estimated audience of 14,340,167 people in United States, concentrated in California and Texas.

What is the gender split and age of Self-confidence fans?

67.7% of Self-confidence fans are female, 32.3% are male, with an average age of 41.2 years.

Which brands do Self-confidence fans like most?

Self-confidence fans show strongest brand affinity for Self-awareness (4.37×), Self-esteem (4.05×), and Happiness (2.01×) over the country average.

Where do Self-confidence fans live in United States?

Self-confidence fans in United States are most concentrated in California (reach 1,633,187), Texas (reach 1,469,667), and Florida (reach 854,212). These three regions account for the largest share of the active audience.

What other brands do Self-confidence fans also like?

Beyond Self-confidence itself, the audience over-indexes on Self-esteem (4.05×), Happiness (2.01×), Self-knowledge (psychology) (5.43×), and Psychology (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-confidence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.