Personal development Audience in United States

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Personal development has an estimated audience of 72,149,372 people in United States. 61.1% are female, 38.9% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Historic site, Vocal harmony, Grinch.

The average Personal development fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (15.38× the country average). Demographically, the Personal development audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Personal development fans

Demographic split for Personal development audience in United States
MetricValue
Female61.1%
Male38.9%
Average age42.6
Estimated audience size72,149,372

Audience persona

The typical Personal development fan in United States is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Personal development in United States
RegionReachAffinity
California9,069,5541.14×
Texas7,039,7191.13×
Florida5,408,2111.11×
New York4,452,4901.1×
Georgia2,833,5151.27×
North Carolina2,660,3671.23×
Illinois2,653,5531.1×
Virginia2,237,2641.27×
Pennsylvania2,189,0570.9×
Ohio1,901,2200.86×
New Jersey1,885,1091.03×
Arizona1,851,5411.26×
Michigan1,825,5310.97×
Maryland1,351,5161.09×
Tennessee1,339,5870.93×
Washington1,336,9380.92×
Massachusetts1,322,3480.93×
Missouri1,311,4011.13×
Indiana1,259,4590.96×
Colorado1,218,2751.07×
South Carolina1,188,0341.09×
Louisiana1,162,6501.25×
Wisconsin1,054,7720.97×
Alabama1,042,7481.03×
Minnesota984,1480.95×
Oregon871,2871.05×
Nevada825,8181.18×
Kentucky767,1450.85×
Mississippi744,4931.25×
Oklahoma729,7430.91×
Connecticut723,6661×
Utah668,1221.03×
Arkansas644,4371.08×
Kansas567,6951×
Iowa538,9390.91×
New Mexico373,1401.03×
Idaho363,8231.01×
Hawaii333,6481.08×
Nebraska324,2380.9×
West Virginia252,1490.75×
Washington, District of Columbia235,1181.08×
New Hampshire227,2390.8×
Delaware202,1171.02×
Maine194,2310.75×
Rhode Island175,5400.76×
South Dakota155,6150.93×
Montana150,8040.75×
Alaska141,5390.92×
North Dakota111,9910.76×
Vermont98,6600.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal development audience
BrandAffinityCategory
Goop15.38×Internet & Social Media
Governor of Michigan18.43×Politics & Society
Historic site10.52×Arts & Culture
Vocal harmony10.01×Music & Radio
Grinch8.03×Movies & TV
Wok12.5×Food & Beverages
Google Home11.25×Technology & Electronics
Hibachi13.53×Food & Beverages
headspace15.26×Health
Grace Slick14.06×Music & Radio
Fairy godmother11.64×Literature
Hipster14.96×Politics & Society
Cherish (group)16.84×Music & Radio
El Paso County, Colorado17.11×Travel & Leisure
No Escape (1994 film)14.83×Movies & TV
TV Fanatic13.93×Movies & TV
Guitarist (magazine)12.82×Music & Radio
Mathcore8.8×Music & Radio
La Jolla10.08×Travel & Leisure
Kikar HaShabbat17.98×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal development audience
TraitClusterScore
MindfulnessBALANCE1.63
SustainabilityBALANCE1.26
LGBTQ+ IdentityOPEN1.23
ExtroversionTHRILL1.21
Healthy LifestyleBALANCE1.17
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Personal development
CountryShare
United States21.8%
Brazil6.1%
United Kingdom4.4%

See Personal development audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Personal development have in United States?

Personal development has an estimated audience of 72,149,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Personal development fans?

61.1% of Personal development fans are female, 38.9% are male, with an average age of 42.6 years.

Which brands do Personal development fans like most?

Personal development fans show strongest brand affinity for Goop (15.38×), Governor of Michigan (18.43×), and Historic site (10.52×) over the country average.

Where do Personal development fans live in United States?

Personal development fans in United States are most concentrated in California (reach 9,069,554), Texas (reach 7,039,719), and Florida (reach 5,408,211). These three regions account for the largest share of the active audience.

What other brands do Personal development fans also like?

Beyond Personal development itself, the audience over-indexes on Governor of Michigan (18.43×), Historic site (10.52×), Vocal harmony (10.01×), and Grinch (8.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.