Rascasse Audience Intelligence

Facial Audience in United States

A data profile of the people who buy, follow and care about Facial in United States — modelled from more than twelve digital signal sources. Facial has an estimated audience of 25,818,490 people in United States.

#1among Treatment in United States#800among Topic in United States#23in Beauty & Wellness

The average Facial fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Beauty salons, Cosmetics, Skin, with strongest over-indexing on Beauty salons (2.52× the country average).

Demographically, the Facial audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Facial fan in United States is more female, around 42.7 years old, with strong Creativity tendencies and a notable affinity for Beauty salons.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facial profile in United States.

Audience size
25.8M
in United States
Gender
76.6%♀
23.4% male
Age
42.7
average years
Country rank
#1175
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facial fans

76.6% are female, 23.4% are male, average age 42.7.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Facial audience in United States
MetricValue
Female76.6%
Male23.4%
Average age42.7
Estimated audience size25,818,490
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Facial audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Facial audience comes from United States.

Worldwide audience distribution share by country for Facial
CountryShare
United States18.5%
Japan6.1%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facial audience in United States is strongest.

Fig. 05

Top regions by affinity

Facial fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~2M3.27×
02New York~2M1.48×
03Hawaii~200K1.38×
04California~4M1.36×
05Washington, District of Columbia~100K1.30×
06Colorado~500K1.25×
07Washington~600K1.21×
08Florida~2M1.20×
09Texas~2.5M1.17×
10Massachusetts~600K1.17×
11New Jersey~800K1.16×
12Arizona~600K1.16×
13Georgia~900K1.10×
14Nevada~300K1.07×
15Illinois~900K1.05×
16Rhode Island~80K1.01×
17Utah~200K1.00×
18Maryland~400K0.98×
19Oregon~300K0.97×
20South Carolina~400K0.96×
21New Mexico~100K0.96×
22North Carolina~700K0.95×
23Idaho~100K0.95×
24Tennessee~500K0.94×
25Minnesota~300K0.94×
26Connecticut~200K0.94×
27Missouri~400K0.93×
28Pennsylvania~800K0.90×
29Michigan~600K0.90×
30Louisiana~300K0.90×
31Arkansas~200K0.90×
32Kansas~200K0.90×
33Nebraska~100K0.89×
34Ohio~700K0.88×
35Delaware~60K0.88×
36North Dakota~50K0.87×
37Mississippi~200K0.86×
38Montana~60K0.86×
39Alaska~50K0.86×
40Indiana~400K0.84×
41Wisconsin~300K0.84×
42Kentucky~300K0.84×
43New Hampshire~90K0.84×
44Oklahoma~200K0.82×
45Maine~70K0.81×
46Alabama~300K0.80×
47Vermont~40K0.80×
48South Dakota~50K0.79×
49Iowa~200K0.78×
50West Virginia~90K0.73×
Fig. 06

Affinity by region

Affinity by region — Facial, United States
0.73×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Facial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Facial audience
#·InterestCategoryAffinity×
01Natural skin careBeauty & Wellness3.73×
02Beauty salonsBeauty & Wellness2.52×
03SkinBeauty & Wellness2.46×
04Skin careBeauty & Wellness2.39×
05Contemporary R&BMusic & Radio2.34×
06Macy'sShopping2.24×
07HairstyleBeauty & Wellness2.24×
08SpasBeauty & Wellness2.16×
09WalgreensShopping2.14×
10Kohl'sShopping2.02×
11CosmeticsBeauty & Wellness1.98×
12Target CorporationShopping1.95×
13Hair productsBeauty & Wellness1.92×
14FamilyKids & Family1.58×
15Physical fitnessSports1.57×
16Physical exerciseSports1.54×
17PhotographyArts & Culture1.53×
18InstagramInternet & Social Media1.52×
19BusinessBusiness & Career1.52×
20Current eventsArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facial audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.53×
Price SensitivityPREMIUM1.53×
ExtroversionTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facial audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.08×
SpiritualityBALANCE1.10×
Urban LifestyleOPEN1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Facial have in United States?

Facial has an estimated audience of 25,818,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Facial fans?

76.6% of Facial fans are female, 23.4% are male, with an average age of 42.7 years.

03

Which brands do Facial fans like most?

Facial fans show strongest brand affinity for Beauty salons (2.52×), Cosmetics (1.98×), and Skin (2.46×) over the country average.

04

Where do Facial fans live in United States?

Facial fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Facial fans also like?

Beyond Facial itself, the audience over-indexes on Cosmetics (1.98×), Skin (2.46×), Family (1.58×), and Natural skin care (3.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Treatment audiences in United States

See Facial audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Facial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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