Facial Audience in United States

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Facial has an estimated audience of 25,818,490 people in United States. 76.6% are female, 23.4% are male, average age 42.7. Top regions: California, Texas, Virginia. Top brand affinities: Beauty salons, Cosmetics, Skin, Family, Natural skin care.

The average Facial fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Beauty salons, Cosmetics, Skin, with strongest over-indexing on Beauty salons (2.52× the country average). Demographically, the Facial audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

Demographics of Facial fans

Demographic split for Facial audience in United States
MetricValue
Female76.6%
Male23.4%
Average age42.7
Estimated audience size25,818,490

Audience persona

The typical Facial fan in United States is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Beauty salons.

Top regions in United States

Top regions ranked by reach for Facial in United States
RegionReachAffinity
California3,890,4001.37×
Texas2,689,8551.21×
Virginia2,476,4913.94×
New York2,137,4661.48×
Florida2,089,6831.2×
Illinois939,3841.09×
Georgia938,6431.18×
New Jersey789,9111.2×
Pennsylvania783,8140.9×
North Carolina745,7630.96×
Ohio739,7780.93×
Washington642,4441.24×
Michigan606,8280.9×
Massachusetts606,3061.19×
Arizona592,5681.12×
Colorado527,1501.3×
Tennessee495,4730.96×
Maryland422,7540.95×
Indiana402,6120.85×
South Carolina378,7840.98×
Missouri365,1600.88×
Minnesota350,8000.95×
Wisconsin306,1930.79×
Louisiana290,5370.87×
Oregon288,1800.97×
Nevada272,5381.09×
Alabama270,4440.75×
Kentucky255,7560.79×
Connecticut242,3990.94×
Oklahoma230,3930.8×
Utah215,8620.93×
Arkansas178,6430.84×
Kansas158,2860.78×
Mississippi157,5190.74×
Iowa144,9610.68×
Hawaii137,4421.24×
Nebraska115,5240.89×
Idaho113,0580.87×
New Mexico112,7000.87×
Washington, District of Columbia97,7701.26×
Rhode Island82,4131×
New Hampshire78,0810.77×
West Virginia75,2220.63×
Maine71,6380.77×
Delaware56,4310.79×
Montana54,7570.76×
South Dakota40,8320.68×
North Dakota39,3240.74×
Alaska38,4820.7×
Vermont32,8830.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Facial audience
BrandAffinityCategory
Beauty salons2.52×Beauty & Wellness
Cosmetics1.98×Beauty & Wellness
Skin2.46×Beauty & Wellness
Family1.58×Kids & Family
Natural skin care3.73×Beauty & Wellness
Instagram1.52×Internet & Social Media
Contemporary R&B2.34×Music & Radio
Business1.52×Business & Career
Macy's2.24×Shopping
Hair products1.92×Beauty & Wellness
YouTube1.5×Movies & TV
Spas2.16×Beauty & Wellness
Target Corporation1.95×Shopping
Photography1.53×Arts & Culture
Physical fitness1.57×Sports
Skin care2.39×Beauty & Wellness
Walgreens2.14×Shopping
Kohl's2.02×Shopping
Physical exercise1.54×Sports
Current events1.51×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Facial audience
TraitClusterScore
ExtroversionTHRILL1.33
Price SensitivityPREMIUM1.31
Healthy LifestyleBALANCE1.24
CreativityOPEN1.23
Sports ActivityPOWER1.21
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Facial
CountryShare
United States18.5%
Japan6.1%
United Kingdom4.6%

See Facial audiences in other countries

More Treatment audiences in United States

Frequently asked questions

How many fans does Facial have in United States?

Facial has an estimated audience of 25,818,490 people in United States, concentrated in California and Texas.

What is the gender split and age of Facial fans?

76.6% of Facial fans are female, 23.4% are male, with an average age of 42.7 years.

Which brands do Facial fans like most?

Facial fans show strongest brand affinity for Beauty salons (2.52×), Cosmetics (1.98×), and Skin (2.46×) over the country average.

Where do Facial fans live in United States?

Facial fans in United States are most concentrated in California (reach 3,890,400), Texas (reach 2,689,855), and Virginia (reach 2,476,491). These three regions account for the largest share of the active audience.

What other brands do Facial fans also like?

Beyond Facial itself, the audience over-indexes on Cosmetics (1.98×), Skin (2.46×), Family (1.58×), and Natural skin care (3.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Facial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.