Silicone Audience in United States

Silicone has an estimated audience of 10,181,145 people in United States. 68.5% are female, 31.5% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Silicone fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Silicone audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

Demographics of Silicone fans

Demographic split for Silicone audience in United States
MetricValue
Female68.5%
Male31.5%
Average age40.5
Estimated audience size10,181,145

Audience persona

The typical Silicone fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Silicone in United States
RegionReachAffinity
California1,334,5011.19×
Texas978,4421.12×
Florida735,3331.07×
New York601,4731.06×
Illinois367,0941.08×
Georgia351,5411.12×
Pennsylvania328,8620.96×
North Carolina327,9661.07×
Ohio320,0491.02×
Michigan291,0721.09×
New Jersey257,4300.99×
Virginia237,7440.96×
Washington233,0351.14×
Massachusetts217,9651.09×
Tennessee216,1201.06×
Arizona203,4620.98×
Indiana191,9991.03×
Maryland179,2041.02×
Alabama164,2011.15×
Louisiana161,8101.23×
Missouri160,3260.98×
South Carolina153,5591×
Minnesota143,3210.98×
Wisconsin142,4140.93×
Colorado140,1040.87×
Kentucky133,6051.05×
Oklahoma129,4381.14×
Oregon124,9841.07×
Connecticut105,9061.04×
Mississippi102,3681.22×
Utah94,9911.04×
Arkansas93,9241.12×
Nevada93,5950.95×
Kansas82,4661.03×
Iowa82,2030.98×
New Mexico55,2271.08×
Idaho48,6150.95×
Nebraska46,2020.9×
West Virginia44,1790.93×
Hawaii41,8240.96×
New Hampshire35,7680.89×
Maine33,4150.92×
Rhode Island29,5160.91×
Washington, District of Columbia27,7170.91×
Delaware24,6780.88×
Montana22,8990.81×
Alaska19,0480.87×
South Dakota18,7690.8×
North Dakota17,2450.82×
Vermont13,8530.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Silicone audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Silicone audience
TraitClusterScore
IndulgenceJOY1.31
CreativityOPEN1.23
Price SensitivityPREMIUM1.2
SustainabilityBALANCE1.18
IndividualismJOY1.16
Design AffinityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Silicone
CountryShare
United States21.8%
Brazil7.2%
Taiwan5.6%

See Silicone audiences in other countries

More Treatment audiences in United States

Frequently asked questions

How many fans does Silicone have in United States?

Silicone has an estimated audience of 10,181,145 people in United States, concentrated in California and Texas.

What is the gender split and age of Silicone fans?

68.5% of Silicone fans are female, 31.5% are male, with an average age of 40.5 years.

Which brands do Silicone fans like most?

Silicone fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Silicone fans live in United States?

Silicone fans in United States are most concentrated in California (reach 1,334,501), Texas (reach 978,442), and Florida (reach 735,333). These three regions account for the largest share of the active audience.

What other brands do Silicone fans also like?

Beyond Silicone itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Silicone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.