Rascasse Audience Intelligence

Silicone Audience in United States

A data profile of the people who buy, follow and care about Silicone in United States — modelled from more than twelve digital signal sources. Silicone has an estimated audience of 10,181,145 people in United States.

#5among Treatment in United States#2249among Topic in United States#91in Beauty & Wellness

The average Silicone fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include IKEA, Hair iron, Black Friday (shopping), with strongest over-indexing on IKEA (1.82× the country average).

Demographically, the Silicone audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Silicone fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for IKEA.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Silicone profile in United States.

Audience size
10.2M
in United States
Gender
68.5%♀
31.5% male
Age
40.5
average years
Country rank
#3508
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Silicone fans

68.5% are female, 31.5% are male, average age 40.5.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Silicone audience in United States
MetricValue
Female68.5%
Male31.5%
Average age40.5
Estimated audience size10,181,145
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Silicone audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Silicone audience comes from United States.

Worldwide audience distribution share by country for Silicone
CountryShare
United States21.8%
Brazil7.2%
Taiwan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Silicone audience in United States is strongest.

Fig. 05

Top regions by affinity

Silicone fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.21×
02Mississippi~100K1.20×
03Georgia~400K1.15×
04Oklahoma~100K1.15×
05Arkansas~100K1.15×
06Texas~1M1.14×
07Alabama~200K1.11×
08New Mexico~60K1.11×
09California~1M1.09×
10Kentucky~100K1.09×
11North Carolina~300K1.07×
12Indiana~200K1.06×
13Utah~100K1.04×
14Kansas~80K1.04×
15Pennsylvania~400K1.03×
16Maryland~200K1.03×
17Missouri~200K1.03×
18Idaho~50K1.03×
19New York~600K1.02×
20Washington~200K1.02×
21Maine~40K1.02×
22Oregon~100K1.01×
23Alaska~20K1.01×
24Hawaii~40K1.00×
25Florida~700K0.99×
26West Virginia~50K0.99×
27Illinois~300K0.98×
28Arizona~200K0.98×
29Massachusetts~200K0.98×
30South Carolina~200K0.98×
31Connecticut~100K0.98×
32Ohio~300K0.97×
33Tennessee~200K0.97×
34Nebraska~50K0.97×
35Michigan~300K0.96×
36Virginia~200K0.96×
37Delaware~30K0.96×
38South Dakota~20K0.96×
39Nevada~90K0.95×
40Iowa~80K0.95×
41North Dakota~20K0.95×
42New Jersey~200K0.94×
43Montana~30K0.93×
44Minnesota~100K0.91×
45New Hampshire~40K0.91×
46Rhode Island~30K0.91×
47Vermont~20K0.90×
48Wisconsin~100K0.89×
49Colorado~100K0.88×
50Washington, District of Columbia~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Silicone, United States
0.80×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Silicone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Silicone audience
#·InterestCategoryAffinity×
01Hair ironBeauty & Wellness2.46×
02Hair removalBeauty & Wellness2.28×
03Microwave ovenHome & Garden2.11×
04Baby foodKids & Family2.05×
05Made in USABusiness & Career2.01×
06IKEAHome & Garden1.82×
07Cyber MondayShopping1.81×
08KitchenwareHome & Garden1.79×
09Real propertyHome & Garden1.71×
10Discount storesShopping1.63×
11Hardware storeHome & Garden1.63×
12Black Friday (shopping)Shopping1.62×
13Ace HardwareHome & Garden1.57×
14Subscription business modelShopping1.56×
15Veterinary medicineBusiness & Career1.56×
16GeneticsKids & Family1.55×
17Discounts and allowancesShopping1.55×
18PharmacyBusiness & Career1.54×
19Five BelowShopping1.52×
20J. C. PenneyShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Silicone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Silicone audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
Price SensitivityPREMIUM1.45×
CreativityOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Silicone audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
MindfulnessBALANCE0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Silicone have in United States?

Silicone has an estimated audience of 10,181,145 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Silicone fans?

68.5% of Silicone fans are female, 31.5% are male, with an average age of 40.5 years.

03

Which brands do Silicone fans like most?

Silicone fans show strongest brand affinity for IKEA (1.82×), Hair iron (2.46×), and Black Friday (shopping) (1.62×) over the country average.

04

Where do Silicone fans live in United States?

Silicone fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Silicone fans also like?

Beyond Silicone itself, the audience over-indexes on Hair iron (2.46×), Black Friday (shopping) (1.62×), Made in USA (2.01×), and Microwave oven (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Silicone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Silicone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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