Hair removal Audience in United States

Hair removal logo

Hair removal has an estimated audience of 18,588,430 people in United States. 71.9% are female, 28.1% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Waxing, European Wax Center, Rhianna (singer), Plucking (hair removal), Human hair growth.

The average Hair removal fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Waxing, European Wax Center, Rhianna (singer), with strongest over-indexing on Waxing (10.59× the country average). Demographically, the Hair removal audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

Demographics of Hair removal fans

Demographic split for Hair removal audience in United States
MetricValue
Female71.9%
Male28.1%
Average age36.9
Estimated audience size18,588,430

Audience persona

The typical Hair removal fan in United States is more female, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Waxing.

Top regions in United States

Top regions ranked by reach for Hair removal in United States
RegionReachAffinity
California2,616,1361.28×
Texas1,819,7101.14×
New York1,439,4011.39×
Florida1,371,0421.09×
Illinois690,3461.11×
Pennsylvania610,0010.97×
Georgia579,0761.01×
Ohio563,3680.98×
North Carolina537,5060.96×
Michigan534,7721.1×
New Jersey531,2141.12×
Virginia485,1931.07×
Washington476,2131.28×
Massachusetts410,8981.12×
Arizona385,0851.01×
Tennessee376,3471.01×
Indiana352,6231.04×
Colorado340,4931.16×
Maryland322,2141.01×
Missouri282,1960.94×
Wisconsin272,1330.97×
Alabama270,1771.04×
Oregon269,2281.26×
Minnesota265,1931×
South Carolina251,4050.9×
Louisiana249,4571.04×
Kentucky239,1391.03×
Oklahoma199,2970.97×
Nevada192,8781.07×
Connecticut187,1821×
Utah171,5511.03×
Kansas150,0261.02×
Arkansas143,4360.94×
Mississippi140,2830.92×
Iowa132,2080.86×
Hawaii93,1661.17×
Nebraska88,1510.95×
Idaho87,4390.94×
New Mexico84,1830.9×
West Virginia73,5650.85×
New Hampshire67,2160.92×
Maine59,0740.89×
Rhode Island48,0990.81×
Washington, District of Columbia46,4640.83×
Montana44,3540.86×
Alaska39,9771.01×
Delaware37,8850.74×
South Dakota34,3980.8×
North Dakota34,1010.89×
Vermont26,7890.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair removal audience
BrandAffinityCategory
Waxing10.59×Beauty & Wellness
European Wax Center9.72×Beauty & Wellness
Rhianna (singer)5.55×Music & Radio
Plucking (hair removal)18.56×Beauty & Wellness
Human hair growth3.23×Health
Concurrent Versions System2.01×Technology & Electronics
Pretty Nails6.51×Beauty & Wellness
Epilator11.4×Beauty & Wellness
Skin care2.01×Beauty & Wellness
Shaving3.05×Beauty & Wellness
Eyebrow2.9×Beauty & Wellness
Shellac5.38×Beauty & Wellness
Sephora1.83×Shopping
Intense pulsed light11.63×Health
Eyelash2.56×Beauty & Wellness
Facial2.54×Beauty & Wellness
Hair iron2.89×Beauty & Wellness
Beauty salons1.51×Beauty & Wellness
Skin1.52×Beauty & Wellness
Walgreens1.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair removal audience
TraitClusterScore
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.38
IndulgenceJOY1.34
LGBTQ+ IdentityOPEN1.33
ExtroversionTHRILL1.28
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Hair removal
CountryShare
Japan15.7%
United States14.7%
Brazil6.1%

See Hair removal audiences in other countries

More Hair removal audiences in United States

Frequently asked questions

How many fans does Hair removal have in United States?

Hair removal has an estimated audience of 18,588,430 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair removal fans?

71.9% of Hair removal fans are female, 28.1% are male, with an average age of 36.9 years.

Which brands do Hair removal fans like most?

Hair removal fans show strongest brand affinity for Waxing (10.59×), European Wax Center (9.72×), and Rhianna (singer) (5.55×) over the country average.

Where do Hair removal fans live in United States?

Hair removal fans in United States are most concentrated in California (reach 2,616,136), Texas (reach 1,819,710), and New York (reach 1,439,401). These three regions account for the largest share of the active audience.

What other brands do Hair removal fans also like?

Beyond Hair removal itself, the audience over-indexes on European Wax Center (9.72×), Rhianna (singer) (5.55×), Plucking (hair removal) (18.56×), and Human hair growth (3.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair removal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.