Rascasse Audience Intelligence

Hair removal Audience in United States

A data profile of the people who buy, follow and care about Hair removal in United States — modelled from more than twelve digital signal sources. Hair removal has an estimated audience of 18,588,430 people in United States.

#1among Hair removal in United States#1237among Topic in United States#46in Beauty & Wellness

The average Hair removal fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Waxing, European Wax Center, Rhianna (singer), with strongest over-indexing on Waxing (10.59× the country average).

Demographically, the Hair removal audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair removal fan in United States is more female, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Waxing.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair removal profile in United States.

Audience size
18.6M
in United States
Gender
71.9%♀
28.1% male
Age
36.9
average years
Country rank
#1798
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair removal fans

71.9% are female, 28.1% are male, average age 36.9.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Hair removal audience in United States
MetricValue
Female71.9%
Male28.1%
Average age36.9
Estimated audience size18,588,430
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Hair removal audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Hair removal audience comes from United States.

Worldwide audience distribution share by country for Hair removal
CountryShare
Japan15.7%
United States14.7%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair removal audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair removal fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.24×
02California~2.5M1.21×
03New Jersey~600K1.21×
04Oregon~300K1.20×
05Washington~400K1.18×
06Texas~2M1.11×
07Hawaii~90K1.09×
08Florida~1.5M1.08×
09Virginia~500K1.08×
10Massachusetts~400K1.07×
11Colorado~300K1.07×
12Michigan~500K1.05×
13Nevada~200K1.04×
14Alabama~300K1.03×
15Louisiana~200K1.03×
16Kentucky~200K1.03×
17Connecticut~200K1.03×
18Kansas~200K1.03×
19Alaska~40K1.03×
20Illinois~600K1.02×
21Utah~200K1.02×
22Pennsylvania~600K1.01×
23Ohio~600K1.01×
24Tennessee~400K1.01×
25Indiana~300K1.01×
26Arizona~400K1.00×
27Georgia~600K0.99×
28Maryland~300K0.99×
29Wisconsin~300K0.99×
30Minnesota~300K0.99×
31Arkansas~200K0.99×
32Nebraska~90K0.99×
33North Dakota~40K0.98×
34Mississippi~100K0.97×
35North Carolina~500K0.96×
36Missouri~300K0.96×
37Idaho~90K0.96×
38South Carolina~300K0.95×
39Oklahoma~200K0.95×
40New Mexico~90K0.95×
41West Virginia~80K0.95×
42New Hampshire~70K0.95×
43Maine~60K0.94×
44Vermont~30K0.94×
45Montana~50K0.93×
46South Dakota~40K0.93×
47Rhode Island~50K0.92×
48Iowa~100K0.89×
49Washington, District of Columbia~50K0.87×
50Delaware~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Hair removal, United States
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair removal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair removal audience
#·InterestCategoryAffinity×
01Plucking (hair removal)Beauty & Wellness18.56×
02Intense pulsed lightHealth11.63×
03EpilatorBeauty & Wellness11.40×
04WaxingBeauty & Wellness10.59×
05European Wax CenterBeauty & Wellness9.72×
06Pretty NailsBeauty & Wellness6.51×
07Rhianna (singer)Music & Radio5.55×
08ShellacBeauty & Wellness5.38×
09Human hair growthHealth3.23×
10ShavingBeauty & Wellness3.05×
11EyebrowBeauty & Wellness2.90×
12Hair ironBeauty & Wellness2.89×
13EyelashBeauty & Wellness2.56×
14FacialBeauty & Wellness2.54×
15Concurrent Versions SystemTechnology & Electronics2.01×
16Skin careBeauty & Wellness2.01×
17SephoraShopping1.83×
18WalgreensShopping1.54×
19SkinBeauty & Wellness1.52×
20Beauty salonsBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair removal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair removal audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.33×
Price SensitivityPREMIUM1.32×
TraditionCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair removal audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Career OrientationPOWER0.90×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair removal have in United States?

Hair removal has an estimated audience of 18,588,430 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair removal fans?

71.9% of Hair removal fans are female, 28.1% are male, with an average age of 36.9 years.

03

Which brands do Hair removal fans like most?

Hair removal fans show strongest brand affinity for Waxing (10.59×), European Wax Center (9.72×), and Rhianna (singer) (5.55×) over the country average.

04

Where do Hair removal fans live in United States?

Hair removal fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hair removal fans also like?

Beyond Hair removal itself, the audience over-indexes on European Wax Center (9.72×), Rhianna (singer) (5.55×), Plucking (hair removal) (18.56×), and Human hair growth (3.23×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Hair removal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair removal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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