Epilator Audience in United States

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Epilator has an estimated audience of 1,586,772 people in United States. 80.8% are female, 19.2% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Laser diode, Sports, Food and drink, Music, Food.

The average Epilator fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Laser diode, Sports, Food and drink, with strongest over-indexing on Laser diode (21.84× the country average). Demographically, the Epilator audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

Demographics of Epilator fans

Demographic split for Epilator audience in United States
MetricValue
Female80.8%
Male19.2%
Average age33.6
Estimated audience size1,586,772

Audience persona

The typical Epilator fan in United States is more female, around 33.6 years old, with strong Indulgence tendencies and a notable affinity for Laser diode.

Top regions in United States

Top regions ranked by reach for Epilator in United States
RegionReachAffinity
California207,6811.19×
Texas154,8651.14×
Florida97,6320.91×
New York89,9871.01×
Illinois56,5981.07×
Pennsylvania51,4270.96×
North Carolina50,5161.06×
Ohio48,1310.98×
Georgia47,9350.98×
Virginia42,8081.11×
Michigan42,4041.02×
Washington41,5701.31×
New Jersey39,7590.99×
Massachusetts34,0681.09×
Tennessee32,9471.04×
Arizona31,0240.96×
Indiana29,6991.02×
Maryland26,7730.98×
Colorado25,0151×
Missouri24,7990.97×
Minnesota23,8271.05×
Wisconsin21,6870.91×
Oregon21,5801.19×
South Carolina21,0020.88×
Kentucky20,9091.05×
Oklahoma20,1121.14×
Louisiana20,0120.98×
Alabama19,8270.89×
Utah16,5271.16×
Connecticut15,7900.99×
Nevada14,8030.96×
Kansas14,0851.13×
Arkansas13,2041.01×
Iowa13,1481.01×
Mississippi11,0640.85×
Idaho8,7241.1×
Hawaii8,1611.2×
Nebraska7,7020.97×
West Virginia7,5271.02×
New Mexico7,2520.91×
New Hampshire6,5411.05×
Maine5,6420.99×
Washington, District of Columbia4,3760.92×
Rhode Island4,3350.86×
Montana3,9560.9×
Delaware3,3660.77×
Alaska3,3450.99×
South Dakota3,1140.85×
North Dakota2,7860.85×
Vermont2,5920.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Epilator audience
BrandAffinityCategory
Laser diode21.84×Technology & Electronics
Sports2.11×Sports
Food and drink2.04×Food & Beverages
Music1.99×Business & Career
Food2.06×Food & Beverages
Arts and music1.97×Arts & Culture
Entertainment2.07×Movies & TV
Parent2.93×Kids & Family
Live events2×Music & Radio
Brazilian Waxing17.46×Beauty & Wellness
Movies1.88×Movies & TV
Pets1.89×Pets & Animals
Reading1.8×Literature
Consumer electronics1.82×Technology & Electronics
Health And Beauty4.73×Beauty & Wellness
Outdoor recreation1.86×Sports
Clothing1.76×Fashion & Accessoires
Energy2.59×Home & Garden
Celebrity2.21×Movies & TV
Beauty & Fashion5.65×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Epilator audience
TraitClusterScore
IndulgenceJOY1.66
CreativityOPEN1.36
Pet OwnershipJOY1.3
Price SensitivityPREMIUM1.3
Luxury OrientationPREMIUM1.28
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Epilator
CountryShare
Japan27.3%
United States8.7%
Poland4.3%

See Epilator audiences in other countries

More Hair removal audiences in United States

Frequently asked questions

How many fans does Epilator have in United States?

Epilator has an estimated audience of 1,586,772 people in United States, concentrated in California and Texas.

What is the gender split and age of Epilator fans?

80.8% of Epilator fans are female, 19.2% are male, with an average age of 33.6 years.

Which brands do Epilator fans like most?

Epilator fans show strongest brand affinity for Laser diode (21.84×), Sports (2.11×), and Food and drink (2.04×) over the country average.

Where do Epilator fans live in United States?

Epilator fans in United States are most concentrated in California (reach 207,681), Texas (reach 154,865), and Florida (reach 97,632). These three regions account for the largest share of the active audience.

What other brands do Epilator fans also like?

Beyond Epilator itself, the audience over-indexes on Sports (2.11×), Food and drink (2.04×), Music (1.99×), and Food (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Epilator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.