Razor Audience in United States

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Razor has an estimated audience of 12,909,088 people in United States. 54.3% are female, 45.7% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Barberia, Facial hair, Jenny Rivera (musica.com), Beard, Barbershop music.

The average Razor fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barberia, Facial hair, Jenny Rivera (musica.com), with strongest over-indexing on Barberia (10.99× the country average). Demographically, the Razor audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

Demographics of Razor fans

Demographic split for Razor audience in United States
MetricValue
Female54.3%
Male45.7%
Average age36.4
Estimated audience size12,909,088

Audience persona

The typical Razor fan in United States is balanced, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Barberia.

Top regions in United States

Top regions ranked by reach for Razor in United States
RegionReachAffinity
California1,965,4731.38×
Texas1,502,9701.35×
Florida925,5051.06×
New York712,8900.99×
Georgia477,7921.2×
Illinois435,3311.01×
Arizona425,8151.62×
Pennsylvania396,3670.91×
Ohio390,5180.98×
North Carolina390,0261×
Michigan326,3740.97×
New Jersey308,6870.94×
Virginia289,4310.92×
Tennessee279,8051.08×
Washington277,0401.07×
Indiana246,0251.04×
Alabama228,5451.27×
Colorado227,4521.12×
Massachusetts222,7550.88×
Missouri204,4150.98×
Maryland199,1370.9×
Kentucky180,8511.12×
South Carolina174,3170.9×
Oklahoma173,0431.21×
Nevada167,2471.34×
Louisiana164,5540.99×
Minnesota155,3050.84×
Wisconsin149,1680.77×
Oregon140,2110.95×
Utah138,2311.2×
Kansas116,3931.14×
Connecticut113,7090.88×
Arkansas108,3581.02×
Mississippi104,3460.98×
Iowa93,4000.88×
New Mexico74,4351.15×
Idaho73,3671.13×
Hawaii67,5611.22×
Nebraska64,4161×
West Virginia58,7870.98×
New Hampshire37,2080.73×
Maine33,4770.72×
Rhode Island30,4480.74×
Alaska29,4291.07×
Montana28,3970.79×
Delaware27,1640.76×
Washington, District of Columbia25,3520.65×
North Dakota24,8580.94×
South Dakota24,5310.82×
Wyoming15,8120.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Razor audience
BrandAffinityCategory
Barberia10.99×Beauty & Wellness
Facial hair4.25×Beauty & Wellness
Jenny Rivera (musica.com)12.68×Music & Radio
Beard3.73×Beauty & Wellness
Barbershop music5.83×Music & Radio
Shaving2.74×Beauty & Wellness
Epilator8.63×Beauty & Wellness
Subway Surfers6×Games
Real Madrid C.F.1.65×Sports
Laser diode7.84×Technology & Electronics
Supercuts3.93×Beauty & Wellness
Bath and Bodyworks2.21×Shopping
Gillette (brand)7.42×Beauty & Wellness
Brazilian Waxing7.07×Beauty & Wellness
Paradox (Thai band)7.03×Music & Radio
Cars (film)1.66×Movies & TV
Hair removal2.12×Beauty & Wellness
Beard oil5.81×Beauty & Wellness
Chris Sale11.08×Sports
Wahl Clipper9.15×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Razor audience
TraitClusterScore
ExtroversionTHRILL1.46
Early Adopter MentalityPOWER1.3
LGBTQ+ IdentityOPEN1.24
Price SensitivityPREMIUM1.19
Social Media UsageJOY1.15
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Razor
CountryShare
United States23.9%
Japan16.3%
United Kingdom4.7%

See Razor audiences in other countries

More Hair removal audiences in United States

Frequently asked questions

How many fans does Razor have in United States?

Razor has an estimated audience of 12,909,088 people in United States, concentrated in California and Texas.

What is the gender split and age of Razor fans?

54.3% of Razor fans are female, 45.7% are male, with an average age of 36.4 years.

Which brands do Razor fans like most?

Razor fans show strongest brand affinity for Barberia (10.99×), Facial hair (4.25×), and Jenny Rivera (musica.com) (12.68×) over the country average.

Where do Razor fans live in United States?

Razor fans in United States are most concentrated in California (reach 1,965,473), Texas (reach 1,502,970), and Florida (reach 925,505). These three regions account for the largest share of the active audience.

What other brands do Razor fans also like?

Beyond Razor itself, the audience over-indexes on Facial hair (4.25×), Jenny Rivera (musica.com) (12.68×), Beard (3.73×), and Barbershop music (5.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Razor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.