Rascasse Audience Intelligence

Razor Audience in United States

A data profile of the people who buy, follow and care about Razor in United States — modelled from more than twelve digital signal sources. Razor has an estimated audience of 12,909,088 people in United States.

#4among Hair removal in United States#1827among Topic in United States#72in Beauty & Wellness

The average Razor fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barberia, Facial hair, Beard, with strongest over-indexing on Barberia (10.99× the country average).

Demographically, the Razor audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Razor fan in United States is balanced, around 36.4 years old, with strong Mindfulness tendencies and a notable affinity for Barberia.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Razor profile in United States.

Audience size
12.9M
in United States
Gender
54.3%♀
45.7% male
Age
36.4
average years
Country rank
#2753
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Razor fans

54.3% are female, 45.7% are male, average age 36.4.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Razor audience in United States
MetricValue
Female54.3%
Male45.7%
Average age36.4
Estimated audience size12,909,088
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Razor audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3920%
40-4917%
50+15%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Razor audience comes from United States.

Worldwide audience distribution share by country for Razor
CountryShare
United States23.9%
Japan16.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Razor audience in United States is strongest.

Fig. 05

Top regions by affinity

Razor fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~400K1.50×
02California~2M1.31×
03Nevada~200K1.31×
04Texas~1.5M1.30×
05Alabama~200K1.22×
06Oklahoma~200K1.20×
07Hawaii~70K1.19×
08Utah~100K1.18×
09New Mexico~80K1.17×
10Idaho~80K1.17×
11Georgia~400K1.13×
12Kentucky~200K1.13×
13Kansas~100K1.13×
14Colorado~200K1.10×
15Alaska~30K1.09×
16Tennessee~300K1.07×
17Louisiana~200K1.05×
18Nebraska~70K1.05×
19Arkansas~100K1.04×
20Mississippi~100K1.04×
21Florida~900K1.02×
22Washington~300K1.02×
23Indiana~200K1.02×
24West Virginia~60K1.01×
25North Dakota~30K1.01×
26North Carolina~400K0.99×
27Illinois~400K0.97×
28Ohio~400K0.97×
29Missouri~200K0.97×
30New York~700K0.94×
31Michigan~300K0.94×
32Oregon~100K0.93×
33Iowa~100K0.92×
34South Dakota~30K0.92×
35Pennsylvania~400K0.91×
36New Jersey~300K0.91×
37South Carolina~200K0.91×
38Wyoming~20K0.91×
39Maryland~200K0.90×
40Virginia~300K0.89×
41Connecticut~100K0.88×
42Massachusetts~200K0.87×
43Montana~30K0.86×
44Minnesota~200K0.83×
45Delaware~30K0.83×
46Rhode Island~30K0.79×
47Wisconsin~200K0.77×
48New Hampshire~40K0.77×
49Maine~40K0.77×
50Washington, District of Columbia~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Razor, United States
0.70×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Razor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Razor audience
#·InterestCategoryAffinity×
01Jenny Rivera (musica.com)Music & Radio12.68×
02Chris SaleSports11.08×
03BarberiaBeauty & Wellness10.99×
04EpilatorBeauty & Wellness8.63×
05Laser diodeTechnology & Electronics7.84×
06Dark AngelMusic & Radio7.65×
07Gillette (brand)Beauty & Wellness7.42×
08Brazilian WaxingBeauty & Wellness7.07×
09Paradox (Thai band)Music & Radio7.03×
10Subway SurfersGames6.00×
11Barbershop musicMusic & Radio5.83×
12Beard oilBeauty & Wellness5.81×
13Facial hairBeauty & Wellness4.25×
14SupercutsBeauty & Wellness3.93×
15BeardBeauty & Wellness3.73×
16ShavingBeauty & Wellness2.74×
17Bath and BodyworksShopping2.21×
18Hair removalBeauty & Wellness2.12×
19Cars (film)Movies & TV1.66×
20Real Madrid C.F.Sports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Razor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Razor audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.18×
Luxury OrientationPREMIUM1.18×
IndividualismJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Razor audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
CreativityOPEN0.86×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Razor have in United States?

Razor has an estimated audience of 12,909,088 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Razor fans?

54.3% of Razor fans are female, 45.7% are male, with an average age of 36.4 years.

03

Which brands do Razor fans like most?

Razor fans show strongest brand affinity for Barberia (10.99×), Facial hair (4.25×), and Beard (3.73×) over the country average.

04

Where do Razor fans live in United States?

Razor fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Razor fans also like?

Beyond Razor itself, the audience over-indexes on Facial hair (4.25×), Beard (3.73×), Jenny Rivera (musica.com) (12.68×), and Barbershop music (5.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair removal audiences in United States

See Razor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Razor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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