Rascasse Audience Intelligence

Gillette (brand) Target Market in United States

A data profile of the people who buy, follow and care about Gillette (brand) in United States — modelled from more than twelve digital signal sources. Gillette (brand) has an estimated audience of 1,857,145 people in United States.

#2among Men care in United States#1549among Brand in United States#230in Beauty & Wellness

The average Gillette (brand) fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Video games, Shaving, Computers, with strongest over-indexing on Video games (1.9× the country average).

Demographically, the Gillette (brand) audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gillette (brand) fan in United States is more male, around 34.4 years old, with strong Need for Security tendencies and a notable affinity for Video games.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gillette (brand) profile in United States.

Audience size
1.9M
in United States
Gender
44.4%♀
55.6% male
Age
34.4
average years
Country rank
#15097
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gillette (brand)

44.4% are female, 55.6% are male, average age 34.4.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Gillette (brand) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age34.4
Estimated audience size1,857,145
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Gillette (brand) audience in United States
Age bracketShare%
16-1931%
20-2924%
30-3917%
40-4914%
50+13%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Gillette (brand) audience comes from United States.

Worldwide audience distribution share by country for Gillette (brand)
CountryShare
United States17.4%
Brazil8.7%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gillette (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Gillette (brand) customers by region in United States
#RegionReachAffinity×
01Wyoming~70K25.51×
02South Dakota~10K2.30×
03Massachusetts~60K1.71×
04Montana~7K1.38×
05Rhode Island~7K1.24×
06New Jersey~50K1.03×
07North Dakota~4K0.96×
08New Hampshire~6K0.84×
09Connecticut~20K0.80×
10Minnesota~20K0.77×
11New York~70K0.68×
12Colorado~20K0.65×
13Alaska~2K0.62×
14Utah~10K0.61×
15Maine~4K0.61×
16Washington, District of Columbia~3K0.59×
17Iowa~9K0.57×
18Idaho~5K0.57×
19Florida~70K0.56×
20Nebraska~5K0.55×
21Delaware~3K0.54×
22Washington~20K0.52×
23Maryland~20K0.52×
24California~100K0.51×
25West Virginia~4K0.50×
26Oregon~10K0.49×
27Arizona~20K0.48×
28Nevada~9K0.48×
29Illinois~30K0.47×
30Ohio~30K0.47×
31Kansas~7K0.47×
32New Mexico~4K0.47×
33Hawaii~4K0.47×
34Pennsylvania~30K0.46×
35Wisconsin~10K0.46×
36Alabama~10K0.46×
37Michigan~20K0.45×
38Indiana~20K0.45×
39Louisiana~10K0.45×
40Arkansas~7K0.45×
41Texas~70K0.44×
42Virginia~20K0.44×
43Tennessee~20K0.44×
44Kentucky~10K0.44×
45Oklahoma~9K0.43×
46Mississippi~6K0.42×
47North Carolina~20K0.41×
48South Carolina~10K0.41×
49Georgia~20K0.40×
50Missouri~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Gillette (brand), United States
0.40×1.00×25.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gillette (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gillette (brand) audience
#·InterestCategoryAffinity×
01ShavingBeauty & Wellness4.11×
02GodzillaMovies & TV2.76×
03MenardsHome & Garden2.70×
04The UPS StoreShopping2.57×
05CaseyMusic & Radio2.54×
06AutoZoneCars & Mobility2.24×
07GmailInternet & Social Media2.21×
08Google DocsInternet & Social Media1.98×
09Video gamesGames1.90×
10T-MobileTechnology & Electronics1.79×
11Android (operating system)Technology & Electronics1.78×
12Best BuyShopping1.78×
13Google DriveTechnology & Electronics1.73×
14Social networking serviceTechnology & Electronics1.70×
15ComputersTechnology & Electronics1.67×
16Wells FargoBusiness & Career1.64×
17FinanceBusiness & Career1.58×
18TelevisionsTechnology & Electronics1.56×
19PhotographyArts & Culture1.50×
20CuisineFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gillette (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gillette (brand) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.73×
PatriotismCONSERVATISM1.61×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gillette (brand) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
CreativityOPEN0.67×
ExtroversionTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gillette (brand)'s target market in United States?

Gillette (brand)'s target market in United States covers an estimated 1,857,145 people, concentrated in California and Texas.

02

What is the gender split and age of Gillette (brand) customers?

44.4% of the Gillette (brand) audience are female, 55.6% are male, with an average age of 34.4 years.

03

Which brands do Gillette (brand) fans like most?

Gillette (brand) fans show strongest brand affinity for Video games (1.9×), Shaving (4.11×), and Computers (1.67×) over the country average.

04

Where do Gillette (brand) fans live in United States?

Gillette (brand) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Gillette (brand) fans also like?

Beyond Gillette (brand) itself, the audience over-indexes on Shaving (4.11×), Computers (1.67×), The UPS Store (2.57×), and Menards (2.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Men care audiences in United States

See Gillette (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gillette (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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