Gillette (brand) Audience in United States

Gillette (brand) logo

Gillette (brand) has an estimated audience of 1,859,605 people in United States. 44.4% are female, 55.6% are male, average age 34.4. Top regions: California, New York, Texas. Top brand affinities: Video games, Shaving, Computers, The UPS Store, AutoZone.

The average Gillette (brand) fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Video games, Shaving, Computers, with strongest over-indexing on Video games (1.9× the country average). Demographically, the Gillette (brand) audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

Demographics of Gillette (brand) fans

Demographic split for Gillette (brand) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age34.4
Estimated audience size1,859,605

Audience persona

The typical Gillette (brand) fan in United States is more male, around 34.4 years old, with strong Family Orientation tendencies and a notable affinity for Video games.

Top regions in United States

Top regions ranked by reach for Gillette (brand) in United States
RegionReachAffinity
California132,0920.65×
New York90,1820.87×
Texas89,7430.56×
Florida86,2850.69×
Massachusetts75,1532.05×
New Jersey48,8881.03×
Wyoming43,47215.77×
Illinois36,8490.59×
Pennsylvania34,9220.56×
Ohio32,6460.57×
North Carolina28,0080.5×
Georgia27,9340.49×
Michigan26,3450.54×
Minnesota25,0850.94×
Virginia24,1730.53×
Washington23,5370.63×
Colorado23,3840.8×
Arizona21,8250.57×
Maryland19,4980.61×
Tennessee18,9900.51×
Connecticut18,1110.97×
Indiana17,8600.53×
Wisconsin14,8850.53×
Alabama13,2890.51×
Missouri13,2770.44×
South Carolina12,6120.45×
Oregon12,1320.57×
Utah12,0130.72×
Louisiana11,7360.49×
South Dakota11,6642.71×
Kentucky11,2860.48×
Iowa9,8170.64×
Nevada9,7450.54×
Oklahoma9,3630.45×
Rhode Island8,5281.44×
Montana8,3761.62×
Kansas7,1150.49×
New Hampshire7,0230.96×
Arkansas6,7630.44×
Idaho5,5550.6×
Nebraska5,4320.58×
Mississippi5,2620.34×
Maine4,1900.63×
North Dakota4,1061.07×
New Mexico4,0140.43×
West Virginia3,7170.43×
Washington, District of Columbia3,5020.63×
Hawaii2,9890.37×
Delaware2,4360.47×
Alaska1,8770.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gillette (brand) audience
BrandAffinityCategory
Video games1.9×Games
Shaving4.11×Beauty & Wellness
Computers1.67×Technology & Electronics
The UPS Store2.57×Shopping
AutoZone2.24×Cars & Mobility
Photography1.5×Arts & Culture
Menards2.7×Home & Garden
Gmail2.21×Internet & Social Media
Televisions1.56×Technology & Electronics
Godzilla2.76×Movies & TV
Android (operating system)1.78×Technology & Electronics
Casey2.54×Music & Radio
Cuisine1.5×Food & Beverages
Google Docs1.98×Internet & Social Media
Finance1.58×Business & Career
T-Mobile1.79×Technology & Electronics
Best Buy1.78×Shopping
Social networking service1.7×Technology & Electronics
Wells Fargo1.64×Business & Career
Google Drive1.73×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gillette (brand) audience
TraitClusterScore
Family OrientationCONSERVATISM1.75
LGBTQ+ IdentityOPEN1.69
IndulgenceJOY1.51
Luxury OrientationPREMIUM1.4
Convenience OrientationPREMIUM1.34
Early Adopter MentalityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Gillette (brand)
CountryShare
United States17.5%
Brazil8.7%
United Kingdom5.2%

See Gillette (brand) audiences in other countries

More Men care audiences in United States

Frequently asked questions

How many fans does Gillette (brand) have in United States?

Gillette (brand) has an estimated audience of 1,859,605 people in United States, concentrated in California and New York.

What is the gender split and age of Gillette (brand) fans?

44.4% of Gillette (brand) fans are female, 55.6% are male, with an average age of 34.4 years.

Which brands do Gillette (brand) fans like most?

Gillette (brand) fans show strongest brand affinity for Video games (1.9×), Shaving (4.11×), and Computers (1.67×) over the country average.

Where do Gillette (brand) fans live in United States?

Gillette (brand) fans in United States are most concentrated in California (reach 132,092), New York (reach 90,182), and Texas (reach 89,743). These three regions account for the largest share of the active audience.

What other brands do Gillette (brand) fans also like?

Beyond Gillette (brand) itself, the audience over-indexes on Shaving (4.11×), Computers (1.67×), The UPS Store (2.57×), and AutoZone (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gillette (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.