Gillette (brand) Audience in Germany
Gillette (brand) has an estimated audience of 461,914 people in Germany. 45.9% are female, 54.1% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Facial hair, Safety razor, Boulanger, Coca-Cola Zero, Tagesschau.
The average Gillette (brand) fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Facial hair, Safety razor, Boulanger, with strongest over-indexing on Facial hair (11.42× the country average). Demographically, the Gillette (brand) audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Men care
Demographics of Gillette (brand) fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 37.1 |
| Estimated audience size | 461,914 |
Audience persona
The typical Gillette (brand) fan in Germany is balanced, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Facial hair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,405 | 1.11× |
| Bayern | 77,889 | 1.05× |
| Baden-Württemberg | 68,852 | 1.09× |
| Niedersachsen | 44,520 | 0.99× |
| Hessen | 42,767 | 1.21× |
| Berlin | 26,535 | 1.28× |
| Rheinland-Pfalz | 21,763 | 0.94× |
| Sachsen | 21,180 | 0.93× |
| Schleswig-Holstein | 15,713 | 0.95× |
| Brandenburg | 14,356 | 1× |
| Hamburg | 11,872 | 1.14× |
| Thüringen | 10,829 | 0.92× |
| Sachsen-Anhalt | 10,128 | 0.85× |
| Mecklenburg-Vorpommern | 6,700 | 0.76× |
| Saarland | 4,517 | 0.8× |
| Bremen | 3,832 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Facial hair | 11.42× | Beauty & Wellness |
| Safety razor | 44.19× | Beauty & Wellness |
| Boulanger | 17.58× | Shopping |
| Coca-Cola Zero | 28.26× | Food & Beverages |
| Tagesschau | 2.33× | Movies & TV |
| Nasal hair | 56.24× | Beauty & Wellness |
| FRITZ!Box | 2.91× | Technology & Electronics |
| Shaving cream | 15.4× | Beauty & Wellness |
| Men With Beards | 34.21× | Beauty & Wellness |
| Bottled water | 11.12× | Food & Beverages |
| Clipper | 19.09× | Beauty & Wellness |
| Waxing | 3.52× | Beauty & Wellness |
| Shaving soap | 51.81× | Beauty & Wellness |
| Aral AG | 1.74× | Cars & Mobility |
| Razor | 5.26× | Beauty & Wellness |
| Bauhaus | 1.57× | Shopping |
| Shaving | 3.43× | Beauty & Wellness |
| CHECK24 | 1.7× | Business & Career |
| Hair removal | 3.1× | Beauty & Wellness |
| Hairbrush | 3.58× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.6 |
| Indulgence | JOY | 1.27 |
| DIY Mentality | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.26 |
| Quality Awareness | PREMIUM | 1.16 |
| Patriotism | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.7% |
| United Kingdom | 5.2% |
See Gillette (brand) audiences in other countries
More Men care audiences in Germany
- Schick (razors) (260,546)
- Old Spice (160,183)
- Harry's (29,315)
- Biotherm Homme (27,905)
- Dove Men+Care (24,042)
Frequently asked questions
How many fans does Gillette (brand) have in Germany?
Gillette (brand) has an estimated audience of 461,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gillette (brand) fans?
45.9% of Gillette (brand) fans are female, 54.1% are male, with an average age of 37.1 years.
Which brands do Gillette (brand) fans like most?
Gillette (brand) fans show strongest brand affinity for Facial hair (11.42×), Safety razor (44.19×), and Boulanger (17.58×) over the country average.
Where do Gillette (brand) fans live in Germany?
Gillette (brand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,405), Bayern (reach 77,889), and Baden-Württemberg (reach 68,852). These three regions account for the largest share of the active audience.
What other brands do Gillette (brand) fans also like?
Beyond Gillette (brand) itself, the audience over-indexes on Safety razor (44.19×), Boulanger (17.58×), Coca-Cola Zero (28.26×), and Tagesschau (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gillette (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.