Rascasse Audience Intelligence

Gillette (brand) Target Market in Germany

A data profile of the people who buy, follow and care about Gillette (brand) in Germany — modelled from more than twelve digital signal sources. Gillette (brand) has an estimated audience of 465,476 people in Germany.

#1among Men care in Germany#1619among Brand in Germany#193in Beauty & Wellness

The average Gillette (brand) fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Facial hair, Safety razor, Boulanger, with strongest over-indexing on Facial hair (11.42× the country average).

Demographically, the Gillette (brand) audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gillette (brand) fan in Germany is balanced, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Facial hair.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gillette (brand) profile in Germany.

Audience size
465K
in Germany
Gender
45.9%♀
54.1% male
Age
37.1
average years
Country rank
#12451
Brand in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gillette (brand)

45.9% are female, 54.1% are male, average age 37.1.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Gillette (brand) audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age37.1
Estimated audience size465,476
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Gillette (brand) audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3923%
40-4921%
50+12%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Gillette (brand) audience comes from Germany.

Worldwide audience distribution share by country for Gillette (brand)
CountryShare
United States17.4%
Brazil8.7%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gillette (brand) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gillette (brand) customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.23×
02Hessen~40K1.18×
03Hamburg~10K1.12×
04Nordrhein-Westfalen~100K1.08×
05Baden-Württemberg~70K1.07×
06Bayern~80K1.03×
07Brandenburg~10K1.03×
08Niedersachsen~40K0.99×
09Bremen~4K0.98×
10Rheinland-Pfalz~20K0.95×
11Schleswig-Holstein~20K0.95×
12Thüringen~10K0.95×
13Sachsen~20K0.94×
14Sachsen-Anhalt~10K0.88×
15Saarland~5K0.87×
16Mecklenburg-Vorpommern~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Gillette (brand), Germany
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gillette (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gillette (brand) audience
#·InterestCategoryAffinity×
01Nasal hairBeauty & Wellness56.24×
02Shaving soapBeauty & Wellness51.81×
03Safety razorBeauty & Wellness44.19×
04Men With BeardsBeauty & Wellness34.21×
05Coca-Cola ZeroFood & Beverages28.26×
06ClipperBeauty & Wellness19.09×
07BoulangerShopping17.58×
08Shaving creamBeauty & Wellness15.40×
09Facial hairBeauty & Wellness11.42×
10Bottled waterFood & Beverages11.12×
11RazorBeauty & Wellness5.26×
12HairbrushBeauty & Wellness3.58×
13WaxingBeauty & Wellness3.52×
14ShavingBeauty & Wellness3.43×
15Hair removalBeauty & Wellness3.10×
16FRITZ!BoxTechnology & Electronics2.91×
17TagesschauMovies & TV2.33×
18CHECK24Business & Career1.70×
19BauhausShopping1.57×
20Google MapsInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gillette (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gillette (brand) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.30×
Need for SecurityCONSERVATISM1.22×
Luxury OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gillette (brand) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.50×
Community OrientationOPEN0.50×
SustainabilityBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gillette (brand)'s target market in Germany?

Gillette (brand)'s target market in Germany covers an estimated 465,476 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gillette (brand) customers?

45.9% of the Gillette (brand) audience are female, 54.1% are male, with an average age of 37.1 years.

03

Which brands do Gillette (brand) fans like most?

Gillette (brand) fans show strongest brand affinity for Facial hair (11.42×), Safety razor (44.19×), and Boulanger (17.58×) over the country average.

04

Where do Gillette (brand) fans live in Germany?

Gillette (brand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Gillette (brand) fans also like?

Beyond Gillette (brand) itself, the audience over-indexes on Safety razor (44.19×), Boulanger (17.58×), Coca-Cola Zero (28.26×), and Tagesschau (2.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Men care audiences in Germany

See Gillette (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gillette (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →