Rascasse Audience Intelligence

Men With Beards Audience in Germany

A data profile of the people who buy, follow and care about Men With Beards in Germany — modelled from more than twelve digital signal sources. Men With Beards has an estimated audience of 61,946 people in Germany.

#7among Beard in Germany#12214among Topic in Germany#461in Beauty & Wellness

The average Men With Beards fan in Germany is 27.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Daniel Levy (TV personality), Galaxy (chocolate), The Nice Guys, with strongest over-indexing on Daniel Levy (TV personality) (83.22× the country average).

Demographically, the Men With Beards audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Travelling, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Men With Beards fan in Germany is more male, around 27.9 years old, with strong Travelling tendencies and a notable affinity for Daniel Levy (TV personality).

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Men With Beards profile in Germany.

Audience size
62K
in Germany
Gender
37.3%♀
62.7% male
Age
27.9
average years
Country rank
#44447
Topic in Germany
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men With Beards fans

37.3% are female, 62.7% are male, average age 27.9.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Men With Beards audience in Germany
MetricValue
Female37.3%
Male62.7%
Average age27.9
Estimated audience size61,946
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Men With Beards audience in Germany
Age bracketShare%
16-1952%
20-2923%
30-3914%
40-499%
50+3%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Men With Beards audience comes from Germany.

Worldwide audience distribution share by country for Men With Beards
CountryShare
United States36.9%
India8.8%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men With Beards audience in Germany is strongest.

Fig. 05

Top regions by affinity

Men With Beards fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen<1K1.41×
02Saarland<1K1.22×
03Mecklenburg-Vorpommern~1K1.05×
04Sachsen-Anhalt~2K1.04×
05Thüringen~2K1.03×
06Hamburg~1K0.99×
07Brandenburg~2K0.97×
08Berlin~3K0.95×
09Schleswig-Holstein~2K0.93×
10Rheinland-Pfalz~3K0.91×
11Hessen~4K0.90×
12Sachsen~3K0.88×
13Bayern~8K0.82×
14Niedersachsen~5K0.81×
15Baden-Württemberg~7K0.79×
16Nordrhein-Westfalen~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Men With Beards, Germany
0.76×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men With Beards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men With Beards audience
#·InterestCategoryAffinity×
01Daniel Levy (TV personality)Movies & TV83.22×
02Galaxy (chocolate)Food & Beverages52.17×
03The Nice GuysMovies & TV39.29×
04Tomboy (2011 film)Movies & TV38.08×
05MoustacheBeauty & Wellness26.55×
06BoulangerShopping24.97×
07Lace wigBeauty & Wellness15.22×
08Facial hairBeauty & Wellness14.95×
09BeardBeauty & Wellness14.83×
10Female entrepreneurBusiness & Career13.35×
11Hair ExtensionsBeauty & Wellness12.98×
12LandscapingHome & Garden9.51×
13Dog breedingPets & Animals9.07×
14Party dressFashion & Accessoires8.77×
15Self-knowledge (psychology)Health8.67×
16Fashion showFashion & Accessoires8.65×
17Summer vacationTravel & Leisure8.12×
18PrimarkShopping7.29×
19Bodybuilding & FitnessSports7.13×
20Self-awarenessHealth6.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men With Beards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men With Beards audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.22×
ExtroversionTHRILL3.79×
MindfulnessBALANCE3.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men With Beards audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Family OrientationCONSERVATISM0.78×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men With Beards have in Germany?

Men With Beards has an estimated audience of 61,946 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Men With Beards fans?

37.3% of Men With Beards fans are female, 62.7% are male, with an average age of 27.9 years.

03

Which brands do Men With Beards fans like most?

Men With Beards fans show strongest brand affinity for Daniel Levy (TV personality) (83.22×), Galaxy (chocolate) (52.17×), and The Nice Guys (39.29×) over the country average.

04

Where do Men With Beards fans live in Germany?

Men With Beards fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~10K), Bayern (reach ~8K), and Baden-Württemberg (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Men With Beards fans also like?

Beyond Men With Beards itself, the audience over-indexes on Galaxy (chocolate) (52.17×), The Nice Guys (39.29×), Lace wig (15.22×), and Facial hair (14.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beard audiences in Germany

See Men With Beards audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Men With Beards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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