Beard oil Audience in Germany
A data profile of the people who buy, follow and care about Beard oil in Germany — modelled from more than twelve digital signal sources. Beard oil has an estimated audience of 353,696 people in Germany.
The average Beard oil fan in Germany is 32.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Insônia, Old Spice, Barbershop music, with strongest over-indexing on Insônia (54.37× the country average).
Demographically, the Beard oil audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Beard oil fan in Germany is balanced, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Insônia.
At a glance
The key figures that characterise the Beard oil profile in Germany.
Search interest · 12-month trend
Demographics of Beard oil fans
53.7% are female, 46.3% are male, average age 32.3.
Gender split
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 32.3 |
| Estimated audience size | 353,696 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Beard oil audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 7.5% |
| India | 7.1% |
Geography
Where the Beard oil audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.43× | |
| 02 | Hessen | ~40K | 1.38× | |
| 03 | Bremen | ~4K | 1.26× | |
| 04 | Saarland | ~5K | 1.09× | |
| 05 | Hamburg | ~8K | 1.04× | |
| 06 | Mecklenburg-Vorpommern | ~7K | 0.97× | |
| 07 | Rheinland-Pfalz | ~20K | 0.94× | |
| 08 | Thüringen | ~8K | 0.94× | |
| 09 | Bayern | ~50K | 0.93× | |
| 10 | Sachsen-Anhalt | ~9K | 0.93× | |
| 11 | Baden-Württemberg | ~40K | 0.91× | |
| 12 | Schleswig-Holstein | ~10K | 0.90× | |
| 13 | Brandenburg | ~10K | 0.89× | |
| 14 | Nordrhein-Westfalen | ~70K | 0.87× | |
| 15 | Sachsen | ~10K | 0.85× | |
| 16 | Niedersachsen | ~30K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Beard oil audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Insônia | Travel & Leisure | 54.37× | ||
| 02 | Old Spice | Beauty & Wellness | 37.58× | ||
| 03 | Wahl Clipper | Beauty & Wellness | 30.42× | ||
| 04 | Conair Corporation | Home & Garden | 25.04× | ||
| 05 | Barberia | Beauty & Wellness | 18.64× | ||
| 06 | Gillette (brand) | Beauty & Wellness | 18.34× | ||
| 07 | Barbershop music | Music & Radio | 15.13× | ||
| 08 | paysafecard | Business & Career | 10.42× | ||
| 09 | Razor | Beauty & Wellness | 7.82× | ||
| 10 | Beard | Beauty & Wellness | 6.05× | ||
| 11 | Gmail | Internet & Social Media | 3.37× | ||
| 12 | UEFA Champions League | Sports | 2.12× | ||
| 13 | FC Bayern Munich | Sports | 1.85× | ||
| 14 | Bundesliga | Sports | 1.82× | ||
| 15 | Food | Food & Beverages | 1.57× | ||
| 16 | Entertainment | Movies & TV | 1.56× | ||
| 17 | Sports | Sports | 1.56× | ||
| 18 | Germany | Travel & Leisure | 1.53× | ||
| 19 | Food and drink | Food & Beverages | 1.52× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Beard oil audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.62× | |
| Risk Appetite | THRILL | 1.59× | |
| Individualism | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Family Orientation | CONSERVATISM | 1.10× | |
| Career Orientation | POWER | 1.17× |
Frequently asked questions
How many fans does Beard oil have in Germany?
Beard oil has an estimated audience of 353,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beard oil fans?
53.7% of Beard oil fans are female, 46.3% are male, with an average age of 32.3 years.
Which brands do Beard oil fans like most?
Beard oil fans show strongest brand affinity for Insônia (54.37×), Old Spice (37.58×), and Barbershop music (15.13×) over the country average.
Where do Beard oil fans live in Germany?
Beard oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Beard oil fans also like?
Beyond Beard oil itself, the audience over-indexes on Old Spice (37.58×), Barbershop music (15.13×), Gillette (brand) (18.34×), and Gmail (3.37×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Beard audiences in Germany
- Shaving (3,162,349)
- Beard (2,290,816)
- Moustache (461,863)
- Shaving cream (318,989)
- Goatee (204,898)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beard oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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