Beard oil Audience in Germany
Beard oil has an estimated audience of 353,696 people in Germany. 53.7% are female, 46.3% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Insônia, Old Spice, Barbershop music, Gillette (brand), Gmail.
The average Beard oil fan in Germany is 32.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Insônia, Old Spice, Barbershop music, with strongest over-indexing on Insônia (54.37× the country average). Demographically, the Beard oil audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beard
Demographics of Beard oil fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 32.3 |
| Estimated audience size | 353,696 |
Audience persona
The typical Beard oil fan in Germany is balanced, around 32.3 years old, with strong Sports Activity tendencies and a notable affinity for Insônia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,809 | 0.86× |
| Bayern | 53,715 | 0.94× |
| Hessen | 43,476 | 1.61× |
| Baden-Württemberg | 41,580 | 0.86× |
| Berlin | 27,504 | 1.74× |
| Niedersachsen | 24,210 | 0.7× |
| Rheinland-Pfalz | 16,239 | 0.92× |
| Sachsen | 11,496 | 0.66× |
| Hamburg | 8,997 | 1.13× |
| Schleswig-Holstein | 8,958 | 0.71× |
| Thüringen | 6,221 | 0.69× |
| Brandenburg | 6,133 | 0.56× |
| Sachsen-Anhalt | 6,042 | 0.66× |
| Mecklenburg-Vorpommern | 5,820 | 0.86× |
| Bremen | 5,677 | 1.88× |
| Saarland | 5,282 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Insônia | 54.37× | Travel & Leisure |
| Old Spice | 37.58× | Beauty & Wellness |
| Barbershop music | 15.13× | Music & Radio |
| Gillette (brand) | 18.34× | Beauty & Wellness |
| Gmail | 3.37× | Internet & Social Media |
| Barberia | 18.64× | Beauty & Wellness |
| Conair Corporation | 25.04× | Home & Garden |
| Razor | 7.82× | Beauty & Wellness |
| Entertainment | 1.56× | Movies & TV |
| Wahl Clipper | 30.42× | Beauty & Wellness |
| paysafecard | 10.42× | Business & Career |
| Food and drink | 1.52× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Food | 1.57× | Food & Beverages |
| Sports | 1.56× | Sports |
| Beard | 6.05× | Beauty & Wellness |
| UEFA Champions League | 2.12× | Sports |
| FC Bayern Munich | 1.85× | Sports |
| Germany | 1.53× | Travel & Leisure |
| Ballers | 23.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.97 |
| Sustainability | BALANCE | 1.73 |
| Urban Lifestyle | OPEN | 1.7 |
| Design Affinity | PREMIUM | 1.64 |
| Luxury Orientation | PREMIUM | 1.6 |
| LGBTQ+ Identity | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 7.5% |
| India | 7.1% |
See Beard oil audiences in other countries
More Beard audiences in Germany
- Shaving (3,162,349)
- Beard (2,290,816)
- Moustache (461,863)
- Shaving cream (318,989)
- Goatee (200,011)
Frequently asked questions
How many fans does Beard oil have in Germany?
Beard oil has an estimated audience of 353,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beard oil fans?
53.7% of Beard oil fans are female, 46.3% are male, with an average age of 32.3 years.
Which brands do Beard oil fans like most?
Beard oil fans show strongest brand affinity for Insônia (54.37×), Old Spice (37.58×), and Barbershop music (15.13×) over the country average.
Where do Beard oil fans live in Germany?
Beard oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,809), Bayern (reach 53,715), and Hessen (reach 43,476). These three regions account for the largest share of the active audience.
What other brands do Beard oil fans also like?
Beyond Beard oil itself, the audience over-indexes on Old Spice (37.58×), Barbershop music (15.13×), Gillette (brand) (18.34×), and Gmail (3.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beard oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.