Beard Audience in Germany
Beard has an estimated audience of 2,290,816 people in Germany. 40.4% are female, 59.6% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Birthday Gifts, Progressive rock, Japanese New Year, Information sensitivity.
The average Beard fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Birthday Gifts, Progressive rock, with strongest over-indexing on Unique Gifts (2.26× the country average). Demographically, the Beard audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beard
Demographics of Beard fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 35.4 |
| Estimated audience size | 2,290,816 |
Audience persona
The typical Beard fan in Germany is more male, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 600,531 | 1.2× |
| Bayern | 411,549 | 1.12× |
| Baden-Württemberg | 355,183 | 1.14× |
| Niedersachsen | 253,728 | 1.14× |
| Hessen | 180,552 | 1.03× |
| Rheinland-Pfalz | 123,563 | 1.08× |
| Sachsen | 105,229 | 0.94× |
| Berlin | 100,731 | 0.98× |
| Schleswig-Holstein | 78,357 | 0.95× |
| Brandenburg | 59,215 | 0.83× |
| Hamburg | 54,081 | 1.04× |
| Thüringen | 51,543 | 0.88× |
| Sachsen-Anhalt | 48,867 | 0.82× |
| Mecklenburg-Vorpommern | 42,174 | 0.96× |
| Saarland | 25,787 | 0.92× |
| Bremen | 18,783 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.26× | Shopping |
| Birthday Gifts | 2.25× | Kids & Family |
| Progressive rock | 1.81× | Music & Radio |
| Japanese New Year | 10.14× | Travel & Leisure |
| Information sensitivity | 4.38× | Technology & Electronics |
| Home Delivery | 2.25× | Food & Beverages |
| Superior Hiking Trail | 8.16× | Travel & Leisure |
| Building insulation | 2.73× | Home & Garden |
| Cachorro | 2.03× | Pets & Animals |
| Bank account | 1.67× | Business & Career |
| Buddy – The Buddy Holly Story | 2.71× | Music & Radio |
| Golem | 1.68× | Technology & Electronics |
| Google Home | 3.01× | Technology & Electronics |
| Phil Campbell (musician) | 2.71× | Music & Radio |
| Liberace | 3.04× | Music & Radio |
| Fast Five | 2.44× | Movies & TV |
| Headhunters (film) | 2.28× | Movies & TV |
| Jaguar F-Pace | 3.08× | Cars & Mobility |
| Stamp collecting | 2.41× | Home & Garden |
| Staycation | 1.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.44 |
| Luxury Orientation | PREMIUM | 1.43 |
| Urban Lifestyle | OPEN | 1.4 |
| Sustainability | BALANCE | 1.39 |
| DIY Mentality | THRILL | 1.37 |
| Design Affinity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 9.7% |
| Brazil | 7.2% |
See Beard audiences in other countries
More Beard audiences in Germany
- Shaving (3,162,349)
- Moustache (461,863)
- Beard oil (353,696)
- Shaving cream (318,989)
- Goatee (200,011)
Frequently asked questions
How many fans does Beard have in Germany?
Beard has an estimated audience of 2,290,816 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beard fans?
40.4% of Beard fans are female, 59.6% are male, with an average age of 35.4 years.
Which brands do Beard fans like most?
Beard fans show strongest brand affinity for Unique Gifts (2.26×), Birthday Gifts (2.25×), and Progressive rock (1.81×) over the country average.
Where do Beard fans live in Germany?
Beard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 600,531), Bayern (reach 411,549), and Baden-Württemberg (reach 355,183). These three regions account for the largest share of the active audience.
What other brands do Beard fans also like?
Beyond Beard itself, the audience over-indexes on Birthday Gifts (2.25×), Progressive rock (1.81×), Japanese New Year (10.14×), and Information sensitivity (4.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.