Rascasse Audience Intelligence

Beard Audience in Germany

A data profile of the people who buy, follow and care about Beard in Germany — modelled from more than twelve digital signal sources. Beard has an estimated audience of 2,290,816 people in Germany.

#2among Beard in Germany#1718among Topic in Germany#74in Beauty & Wellness

The average Beard fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Facial hair, Boulanger, Tagesschau, with strongest over-indexing on Facial hair (6.78× the country average).

Demographically, the Beard audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beard fan in Germany is more male, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Facial hair.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beard profile in Germany.

Audience size
2.3M
in Germany
Gender
40.4%♀
59.6% male
Age
35.4
average years
Country rank
#2911
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beard fans

40.4% are female, 59.6% are male, average age 35.4.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Beard audience in Germany
MetricValue
Female40.4%
Male59.6%
Average age35.4
Estimated audience size2,290,816
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Beard audience in Germany
Age bracketShare%
16-1927%
20-2923%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Beard audience comes from Germany.

Worldwide audience distribution share by country for Beard
CountryShare
United States21.3%
Japan9.7%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beard fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.14×
02Niedersachsen~200K1.10×
03Baden-Württemberg~300K1.09×
04Bayern~400K1.08×
05Hessen~200K1.05×
06Rheinland-Pfalz~100K1.05×
07Hamburg~50K1.03×
08Bremen~20K1.01×
09Mecklenburg-Vorpommern~40K1.00×
10Berlin~100K0.98×
11Schleswig-Holstein~80K0.97×
12Saarland~30K0.95×
13Sachsen~100K0.93×
14Thüringen~50K0.92×
15Sachsen-Anhalt~50K0.88×
16Brandenburg~60K0.87×
Fig. 06

Affinity by region

Affinity by region — Beard, Germany
0.87×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beard audience
#·InterestCategoryAffinity×
01BoulangerShopping11.68×
02Firefly (airline)Travel & Leisure8.33×
03FIFA Club World CupSports8.06×
04Facial hairBeauty & Wellness6.78×
05SuitsupplyFashion & Accessoires5.63×
06HomeschoolingPolitics & Society3.71×
07LGBT communityPolitics & Society2.85×
08Street photographyTechnology & Electronics2.77×
09Epic GamesGames2.73×
10Combat sportSports2.60×
11High schoolBusiness & Career2.27×
12SwimsuitFashion & Accessoires2.22×
13TransfermarktSports2.17×
14CHIO AachenSports2.07×
15VolunteeringPolitics & Society1.89×
16French BulldogPets & Animals1.89×
17Netto Marken-DiscountShopping1.85×
18Müller (company)Food & Beverages1.81×
19SupermanMovies & TV1.71×
20TagesschauMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beard audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.44×
Quality AwarenessPREMIUM1.40×
Luxury OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beard audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.82×
CreativityOPEN0.91×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beard have in Germany?

Beard has an estimated audience of 2,290,816 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beard fans?

40.4% of Beard fans are female, 59.6% are male, with an average age of 35.4 years.

03

Which brands do Beard fans like most?

Beard fans show strongest brand affinity for Facial hair (6.78×), Boulanger (11.68×), and Tagesschau (1.64×) over the country average.

04

Where do Beard fans live in Germany?

Beard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Beard fans also like?

Beyond Beard itself, the audience over-indexes on Boulanger (11.68×), Tagesschau (1.64×), Netto Marken-Discount (1.85×), and FIFA Club World Cup (8.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beard audiences in Germany

See Beard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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