A data profile of the people who buy, follow and care about Beard in Brazil — modelled from more than twelve digital signal sources. Beard has an estimated audience of 5,023,927 people in Brazil.
Beard has an estimated audience of 5,023,927 people in Brazil. 58.5% are female, 41.5% are male, average age 36.4. Top brand affinities: Esporte Clube Vitória, Facial hair, WebMotors, Manchester City F.C., Associação Chapecoense de Futebol.
Top brand affinities include Esporte Clube Vitória, Facial hair, WebMotors, with strongest over-indexing on Esporte Clube Vitória (1.92× the country average).
Demographically, the Beard audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Beard fan in Brazil is more female, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Esporte Clube Vitória.
The key figures that characterise the Beard profile in Brazil.
58.5% are female, 41.5% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 36.4 |
| Estimated audience size | 5,023,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Beard audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 9.7% |
| Brazil | 7.2% |
The strongest cross-interests of the Beard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gillette (brand) | Beauty & Wellness | 4.00× | ||
| 02 | Razor | Beauty & Wellness | 3.66× | ||
| 03 | Facial hair | Beauty & Wellness | 3.03× | ||
| 04 | Vikings (TV series) | Movies & TV | 2.82× | ||
| 05 | Esporte Clube Vitória | Sports | 1.92× | ||
| 06 | The Last of Us | Games | 1.78× | ||
| 07 | Boca Juniors | Sports | 1.71× | ||
| 08 | Sweepstakes | Games | 1.67× | ||
| 09 | Sports betting | Games | 1.65× | ||
| 10 | Manchester City F.C. | Sports | 1.64× | ||
| 11 | Rick and Morty | Movies & TV | 1.64× | ||
| 12 | Associação Chapecoense de Futebol | Sports | 1.60× | ||
| 13 | Casemiro | Sports | 1.59× | ||
| 14 | Borussia Dortmund | Sports | 1.57× | ||
| 15 | Jim Carrey | Movies & TV | 1.57× | ||
| 16 | Campeonato Brasileiro Série B | Sports | 1.56× | ||
| 17 | Kawasaki | Cars & Mobility | 1.54× | ||
| 18 | WebMotors | Cars & Mobility | 1.53× | ||
| 19 | Jason Statham | Movies & TV | 1.53× | ||
| 20 | MotoGP | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Risk Appetite | THRILL | 1.25× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Quality Awareness | PREMIUM | 0.68× | |
| Indulgence | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Beard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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