Beard Audience in United States

Beard has an estimated audience of 14,859,317 people in United States. 43.7% are female, 56.3% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Beard fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Beard audience skews more male with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

Demographics of Beard fans

Demographic split for Beard audience in United States
MetricValue
Female43.7%
Male56.3%
Average age35.8
Estimated audience size14,859,317

Audience persona

The typical Beard fan in United States is more male, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Beard in United States
RegionReachAffinity
California1,942,9231.19×
Texas1,527,2311.2×
Florida1,155,7741.15×
New York914,7941.1×
Illinois661,1701.34×
Pennsylvania511,0081.02×
Georgia500,1591.09×
North Carolina480,1221.07×
Ohio468,5621.02×
Michigan441,3321.14×
New Jersey380,5091.01×
Virginia375,6901.04×
Arizona347,1381.14×
Tennessee315,1651.06×
Washington300,8921.01×
Indiana293,2011.08×
Massachusetts281,9370.96×
Maryland250,6550.98×
Missouri237,4670.99×
Alabama223,8321.08×
South Carolina223,6971×
Colorado218,1260.93×
Wisconsin217,7070.97×
Minnesota207,2670.97×
Louisiana204,1651.07×
Kentucky200,7001.08×
Oklahoma168,4651.02×
Oregon156,3760.92×
Arkansas147,4811.2×
Connecticut142,5350.96×
Mississippi135,9041.11×
Utah134,9371.01×
Nevada132,1110.92×
Kansas128,6621.1×
Iowa128,5481.05×
Nebraska76,4741.03×
Idaho75,2091.01×
New Mexico71,1160.95×
West Virginia69,7881.01×
Hawaii53,6360.84×
New Hampshire50,3290.86×
Maine45,4430.85×
Rhode Island40,3320.85×
Washington, District of Columbia39,9490.89×
Delaware35,5180.87×
Montana33,8370.82×
Alaska29,4270.93×
South Dakota27,4900.8×
North Dakota26,1790.86×
Vermont19,8890.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beard audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Facial hair8.19×Beauty & Wellness
Kia Sportage19.23×Cars & Mobility
Houston Astros6.97×Sports
Charles, Prince of Wales18.87×Politics & Society
Non-fiction books5.03×Literature
Los Angeles Dodgers4.63×Sports
Superman1.66×Movies & TV
Scooby-Doo3.17×Movies & TV
Honda HR-V14.1×Cars & Mobility
Razor4.56×Beauty & Wellness
Do it yourself (DIY)1.64×Home & Garden
Taco Bell1.93×Food & Beverages
Payment card8.17×Fashion & Accessoires
Best Buy1.74×Shopping
Eyebrow2.89×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beard audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.78
Early Adopter MentalityPOWER1.49
ExtroversionTHRILL1.47
Design AffinityPREMIUM1.39
Sports ActivityPOWER1.32
Luxury OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Beard
CountryShare
United States21.3%
Japan9.7%
Brazil7.2%

See Beard audiences in other countries

More Beard audiences in United States

Frequently asked questions

How many fans does Beard have in United States?

Beard has an estimated audience of 14,859,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Beard fans?

43.7% of Beard fans are female, 56.3% are male, with an average age of 35.8 years.

Which brands do Beard fans like most?

Beard fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Beard fans live in United States?

Beard fans in United States are most concentrated in California (reach 1,942,923), Texas (reach 1,527,231), and Florida (reach 1,155,774). These three regions account for the largest share of the active audience.

What other brands do Beard fans also like?

Beyond Beard itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.