Rascasse Audience Intelligence

Beard Audience in United States

A data profile of the people who buy, follow and care about Beard in United States — modelled from more than twelve digital signal sources. Beard has an estimated audience of 14,859,317 people in United States.

#2among Beard in United States#1596among Topic in United States#64in Beauty & Wellness

The average Beard fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Facial hair, Razor, Mobile game, with strongest over-indexing on Facial hair (6.1× the country average).

Demographically, the Beard audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beard fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Facial hair.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beard profile in United States.

Audience size
14.9M
in United States
Gender
43.7%♀
56.3% male
Age
35.8
average years
Country rank
#2353
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beard fans

43.7% are female, 56.3% are male, average age 35.8.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Beard audience in United States
MetricValue
Female43.7%
Male56.3%
Average age35.8
Estimated audience size14,859,317
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Beard audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Beard audience comes from United States.

Worldwide audience distribution share by country for Beard
CountryShare
United States21.3%
Japan9.7%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beard audience in United States is strongest.

Fig. 05

Top regions by affinity

Beard fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~700K1.35×
02Alaska~40K1.32×
03Arkansas~100K1.20×
04Texas~1.5M1.14×
05Mississippi~100K1.14×
06Kentucky~200K1.11×
07Louisiana~200K1.10×
08California~2M1.09×
09Michigan~400K1.09×
10Indiana~300K1.08×
11Alabama~200K1.08×
12West Virginia~70K1.07×
13Florida~1M1.05×
14Arizona~300K1.05×
15Kansas~100K1.05×
16Nebraska~80K1.04×
17Iowa~100K1.03×
18Idaho~80K1.03×
19Georgia~500K1.02×
20North Carolina~500K1.01×
21Tennessee~300K1.01×
22Oklahoma~200K1.01×
23New Mexico~80K1.01×
24North Dakota~30K1.01×
25New York~800K1.00×
26South Carolina~200K1.00×
27Utah~100K1.00×
28Missouri~200K0.99×
29Ohio~400K0.98×
30Virginia~400K0.98×
31Pennsylvania~500K0.97×
32Wisconsin~200K0.97×
33South Dakota~30K0.97×
34Maryland~200K0.96×
35Minnesota~200K0.96×
36Connecticut~100K0.96×
37Montana~40K0.96×
38New Jersey~400K0.95×
39Washington~300K0.95×
40Nevada~100K0.92×
41Massachusetts~300K0.90×
42Colorado~200K0.90×
43Delaware~40K0.90×
44Oregon~200K0.89×
45Maine~50K0.89×
46Washington, District of Columbia~40K0.88×
47New Hampshire~50K0.86×
48Rhode Island~40K0.86×
49Hawaii~50K0.85×
50Vermont~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Beard, United States
0.85×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beard audience
#·InterestCategoryAffinity×
01Facial hairBeauty & Wellness6.10×
02RazorBeauty & Wellness3.73×
03SupercutsBeauty & Wellness3.17×
04BarberBeauty & Wellness2.91×
05Family carCars & Mobility2.79×
06Motorcycle helmetCars & Mobility2.47×
07City BankBusiness & Career2.28×
08EyebrowBeauty & Wellness2.13×
09LipstickBeauty & Wellness2.07×
10Non-fiction booksLiterature2.03×
11Scooby-DooMovies & TV1.87×
12House musicMusic & Radio1.78×
13Bath and BodyworksShopping1.74×
14Mobile gameGames1.73×
15InnovationBusiness & Career1.66×
16HairstyleBeauty & Wellness1.61×
17High schoolBusiness & Career1.61×
18French BulldogPets & Animals1.59×
19Dog walkingPets & Animals1.54×
20Little CaesarsFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
ExtroversionTHRILL1.29×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beard audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
Community OrientationOPEN0.78×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beard have in United States?

Beard has an estimated audience of 14,859,317 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beard fans?

43.7% of Beard fans are female, 56.3% are male, with an average age of 35.8 years.

03

Which brands do Beard fans like most?

Beard fans show strongest brand affinity for Facial hair (6.1×), Razor (3.73×), and Mobile game (1.73×) over the country average.

04

Where do Beard fans live in United States?

Beard fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Beard fans also like?

Beyond Beard itself, the audience over-indexes on Razor (3.73×), Mobile game (1.73×), Hairstyle (1.61×), and Scooby-Doo (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beard audiences in United States

See Beard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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