Barber Audience in United States
Barber has an estimated audience of 11,168,798 people in United States. 49.1% are female, 50.9% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Hair Extensions, Online shopping, Beauty, Hair coloring, Hip hop music.
The average Barber fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair Extensions, Online shopping, Beauty, with strongest over-indexing on Hair Extensions (3.97× the country average). Demographically, the Barber audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Beard
Demographics of Barber fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 35.1 |
| Estimated audience size | 11,168,798 |
Audience persona
The typical Barber fan in United States is balanced, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair Extensions.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,643,384 | 1.34× |
| Texas | 1,148,186 | 1.2× |
| Florida | 979,410 | 1.3× |
| New York | 917,304 | 1.47× |
| Virginia | 526,118 | 1.93× |
| Washington | 409,338 | 1.83× |
| Illinois | 363,523 | 0.98× |
| Pennsylvania | 347,833 | 0.92× |
| New Jersey | 313,867 | 1.1× |
| Georgia | 301,090 | 0.88× |
| Colorado | 297,796 | 1.69× |
| North Carolina | 294,071 | 0.88× |
| Arizona | 286,786 | 1.26× |
| Massachusetts | 266,233 | 1.21× |
| Ohio | 243,304 | 0.71× |
| Oregon | 242,173 | 1.89× |
| Michigan | 230,770 | 0.79× |
| Maryland | 206,849 | 1.08× |
| Tennessee | 184,106 | 0.82× |
| Indiana | 160,933 | 0.79× |
| Missouri | 146,312 | 0.81× |
| South Carolina | 145,115 | 0.86× |
| Nevada | 135,822 | 1.26× |
| Minnesota | 128,370 | 0.8× |
| Utah | 118,414 | 1.18× |
| Wisconsin | 113,602 | 0.68× |
| Connecticut | 102,392 | 0.91× |
| Oklahoma | 102,013 | 0.82× |
| Louisiana | 96,871 | 0.67× |
| Kentucky | 95,252 | 0.68× |
| Alabama | 76,526 | 0.49× |
| Kansas | 75,942 | 0.86× |
| Washington, District of Columbia | 67,374 | 2.01× |
| Hawaii | 67,337 | 1.4× |
| New Mexico | 62,743 | 1.12× |
| Arkansas | 62,548 | 0.68× |
| Idaho | 60,808 | 1.09× |
| Iowa | 50,322 | 0.55× |
| Mississippi | 48,571 | 0.53× |
| New Hampshire | 39,859 | 0.91× |
| Nebraska | 39,327 | 0.7× |
| Maine | 35,540 | 0.89× |
| West Virginia | 29,945 | 0.58× |
| Montana | 29,762 | 0.96× |
| Rhode Island | 27,659 | 0.78× |
| Alaska | 20,962 | 0.88× |
| Delaware | 19,737 | 0.64× |
| Vermont | 18,971 | 0.97× |
| South Dakota | 16,773 | 0.65× |
| North Dakota | 16,685 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair Extensions | 3.97× | Beauty & Wellness |
| Online shopping | 1.53× | Shopping |
| Beauty | 1.53× | Beauty & Wellness |
| Hair coloring | 3.23× | Beauty & Wellness |
| Hip hop music | 1.69× | Music & Radio |
| Shaving | 3.5× | Beauty & Wellness |
| Lace wig | 2.75× | Beauty & Wellness |
| Braid | 2.8× | Home & Garden |
| Spotify | 1.59× | Internet & Social Media |
| Curly Hair | 2.91× | Beauty & Wellness |
| Wig | 2.44× | Beauty & Wellness |
| Facial hair | 4× | Beauty & Wellness |
| Long hair | 3× | Beauty & Wellness |
| Hair straightening | 2.81× | Beauty & Wellness |
| Hair conditioner | 2.87× | Beauty & Wellness |
| Afrobeat | 2.72× | Music & Radio |
| Hairstyle | 1.73× | Beauty & Wellness |
| Hair care | 2.03× | Beauty & Wellness |
| Sephora | 1.74× | Shopping |
| Casey | 2.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.59 |
| Early Adopter Mentality | POWER | 1.47 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Risk Appetite | THRILL | 1.3 |
| Extroversion | THRILL | 1.17 |
| Design Affinity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| United Kingdom | 7.0% |
| Italy | 5.7% |
See Barber audiences in other countries
More Beard audiences in United States
- Shaving (20,822,271)
- Beard (14,859,318)
- Moustache (3,464,022)
- Beard oil (2,395,364)
- Shaving cream (1,120,656)
Frequently asked questions
How many fans does Barber have in United States?
Barber has an estimated audience of 11,168,798 people in United States, concentrated in California and Texas.
What is the gender split and age of Barber fans?
49.1% of Barber fans are female, 50.9% are male, with an average age of 35.1 years.
Which brands do Barber fans like most?
Barber fans show strongest brand affinity for Hair Extensions (3.97×), Online shopping (1.53×), and Beauty (1.53×) over the country average.
Where do Barber fans live in United States?
Barber fans in United States are most concentrated in California (reach 1,643,384), Texas (reach 1,148,186), and Florida (reach 979,410). These three regions account for the largest share of the active audience.
What other brands do Barber fans also like?
Beyond Barber itself, the audience over-indexes on Online shopping (1.53×), Beauty (1.53×), Hair coloring (3.23×), and Hip hop music (1.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Barber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.