Barber Audience in Germany
A data profile of the people who buy, follow and care about Barber in Germany — modelled from more than twelve digital signal sources. Barber has an estimated audience of 1,424,729 people in Germany.
The average Barber fan in Germany is 34.5 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Self-love, Maltese (dog), Dog lovers, with strongest over-indexing on Self-love (2.1× the country average).
Demographically, the Barber audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Creativity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Barber fan in Germany is more female, around 34.5 years old, with strong Creativity tendencies and a notable affinity for Self-love.
At a glance
The key figures that characterise the Barber profile in Germany.
Search interest · 12-month trend
Demographics of Barber fans
58.8% are female, 41.2% are male, average age 34.5.
Gender split
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 34.5 |
| Estimated audience size | 1,424,729 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Barber audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 7.0% |
| Italy | 5.7% |
Geography
Where the Barber audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 2.14× | |
| 02 | Baden-Württemberg | ~200K | 1.25× | |
| 03 | Bayern | ~300K | 1.23× | |
| 04 | Hessen | ~100K | 1.13× | |
| 05 | Hamburg | ~40K | 1.10× | |
| 06 | Sachsen | ~70K | 1.06× | |
| 07 | Brandenburg | ~50K | 1.02× | |
| 08 | Rheinland-Pfalz | ~70K | 0.99× | |
| 09 | Bremen | ~10K | 0.99× | |
| 10 | Sachsen-Anhalt | ~40K | 0.95× | |
| 11 | Nordrhein-Westfalen | ~300K | 0.83× | |
| 12 | Thüringen | ~30K | 0.79× | |
| 13 | Mecklenburg-Vorpommern | ~20K | 0.79× | |
| 14 | Schleswig-Holstein | ~40K | 0.69× | |
| 15 | Niedersachsen | ~90K | 0.68× | |
| 16 | Saarland | ~10K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Barber audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maltese (dog) | Pets & Animals | 2.64× | ||
| 02 | Sarah Engels | Movies & TV | 2.63× | ||
| 03 | Pet store | Pets & Animals | 2.13× | ||
| 04 | Woolworths | Shopping | 2.13× | ||
| 05 | Travel photography | Technology & Electronics | 2.11× | ||
| 06 | Discounting | Shopping | 2.11× | ||
| 07 | Self-love | Health | 2.10× | ||
| 08 | Dog lovers | Pets & Animals | 2.10× | ||
| 09 | JYSK | Home & Garden | 2.10× | ||
| 10 | Dog collar | Pets & Animals | 2.07× | ||
| 11 | Chihuahua (dog) | Pets & Animals | 2.05× | ||
| 12 | Toddler | Kids & Family | 1.89× | ||
| 13 | Self-awareness | Health | 1.89× | ||
| 14 | Nature photography | Technology & Electronics | 1.87× | ||
| 15 | Skin care | Beauty & Wellness | 1.87× | ||
| 16 | Local food | Food & Beverages | 1.86× | ||
| 17 | Vegetarian cuisine | Food & Beverages | 1.80× | ||
| 18 | Livemusic | Music & Radio | 1.77× | ||
| 19 | Health & wellness | Health | 1.68× | ||
| 20 | Primark | Shopping | 1.64× |
Personality of the Barber audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.31× | |
| Pet Ownership | JOY | 1.23× | |
| Travelling | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Convenience Orientation | PREMIUM | 0.67× | |
| Urban Lifestyle | OPEN | 0.72× |
Frequently asked questions
How many fans does Barber have in Germany?
Barber has an estimated audience of 1,424,729 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Barber fans?
58.8% of Barber fans are female, 41.2% are male, with an average age of 34.5 years.
Which brands do Barber fans like most?
Barber fans show strongest brand affinity for Self-love (2.1×), Maltese (dog) (2.64×), and Dog lovers (2.1×) over the country average.
Where do Barber fans live in Germany?
Barber fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Barber fans also like?
Beyond Barber itself, the audience over-indexes on Maltese (dog) (2.64×), Dog lovers (2.1×), JYSK (2.1×), and Sarah Engels (2.63×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Beauty & Wellness audiences in Germany
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- Supermarket (10,969,874)
See Barber audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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