Barber Audience in Germany
Barber has an estimated audience of 1,424,729 people in Germany. 58.8% are female, 41.2% are male, average age 34.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Self-love, Maltese (dog), Dog lovers, JYSK, Toddler.
The average Barber fan in Germany is 34.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Self-love, Maltese (dog), Dog lovers, with strongest over-indexing on Self-love (2.1× the country average). Demographically, the Barber audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Beard
Demographics of Barber fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 34.5 |
| Estimated audience size | 1,424,729 |
Audience persona
The typical Barber fan in Germany is more female, around 34.5 years old, with strong Pet Ownership tendencies and a notable affinity for Self-love.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 295,890 | 1.29× |
| Nordrhein-Westfalen | 261,859 | 0.84× |
| Baden-Württemberg | 253,551 | 1.3× |
| Berlin | 147,870 | 2.32× |
| Hessen | 122,384 | 1.13× |
| Niedersachsen | 87,897 | 0.64× |
| Sachsen | 72,740 | 1.04× |
| Rheinland-Pfalz | 69,935 | 0.98× |
| Brandenburg | 44,246 | 1× |
| Hamburg | 35,278 | 1.1× |
| Schleswig-Holstein | 31,607 | 0.62× |
| Sachsen-Anhalt | 27,812 | 0.75× |
| Thüringen | 27,737 | 0.76× |
| Mecklenburg-Vorpommern | 19,681 | 0.72× |
| Bremen | 11,209 | 0.92× |
| Saarland | 10,211 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self-love | 2.1× | Health |
| Maltese (dog) | 2.64× | Pets & Animals |
| Dog lovers | 2.1× | Pets & Animals |
| JYSK | 2.1× | Home & Garden |
| Toddler | 1.89× | Kids & Family |
| Travel photography | 2.11× | Technology & Electronics |
| Pet store | 2.13× | Pets & Animals |
| Dog collar | 2.07× | Pets & Animals |
| Self-awareness | 1.89× | Health |
| Nature photography | 1.87× | Technology & Electronics |
| Vegetarian cuisine | 1.8× | Food & Beverages |
| Health & wellness | 1.68× | Health |
| Skin care | 1.87× | Beauty & Wellness |
| Woolworths | 2.13× | Shopping |
| Local food | 1.86× | Food & Beverages |
| Primark | 1.64× | Shopping |
| Discounting | 2.11× | Shopping |
| Chihuahua (dog) | 2.05× | Pets & Animals |
| Livemusic | 1.77× | Music & Radio |
| Pet food | 1.66× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.35 |
| DIY Mentality | THRILL | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Sports Activity | POWER | 1.31 |
| Design Affinity | PREMIUM | 1.25 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| United Kingdom | 7.0% |
| Italy | 5.7% |
See Barber audiences in other countries
More Beard audiences in Germany
- Shaving (3,162,349)
- Beard (2,290,816)
- Moustache (461,863)
- Beard oil (353,696)
- Shaving cream (318,989)
Frequently asked questions
How many fans does Barber have in Germany?
Barber has an estimated audience of 1,424,729 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Barber fans?
58.8% of Barber fans are female, 41.2% are male, with an average age of 34.5 years.
Which brands do Barber fans like most?
Barber fans show strongest brand affinity for Self-love (2.1×), Maltese (dog) (2.64×), and Dog lovers (2.1×) over the country average.
Where do Barber fans live in Germany?
Barber fans in Germany are most concentrated in Bayern (reach 295,890), Nordrhein-Westfalen (reach 261,859), and Baden-Württemberg (reach 253,551). These three regions account for the largest share of the active audience.
What other brands do Barber fans also like?
Beyond Barber itself, the audience over-indexes on Maltese (dog) (2.64×), Dog lovers (2.1×), JYSK (2.1×), and Toddler (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.