Rascasse Audience Intelligence

Local food Audience in Germany

A data profile of the people who buy, follow and care about Local food in Germany — modelled from more than twelve digital signal sources. Local food has an estimated audience of 8,030,744 people in Germany.

#311among Topic in Germany#32in Food & Beverages

The average Local food fan in Germany is 39.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Healthy habits, Dinner, Vegetarian cuisine, with strongest over-indexing on Healthy habits (3.61× the country average).

Demographically, the Local food audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Local food fan in Germany is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Healthy habits.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Local food profile in Germany.

Audience size
8M
in Germany
Gender
59.7%♀
40.3% male
Age
39.8
average years
Country rank
#521
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Local food fans

59.7% are female, 40.3% are male, average age 39.8.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Local food audience in Germany
MetricValue
Female59.7%
Male40.3%
Average age39.8
Estimated audience size8,030,744
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Local food audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Local food audience comes from Germany.

Worldwide audience distribution share by country for Local food
CountryShare
United States18.0%
Japan9.7%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Local food audience in Germany is strongest.

Fig. 05

Top regions by affinity

Local food fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~200K1.43×
02Bremen~90K1.24×
03Berlin~400K1.19×
04Saarland~100K1.18×
05Baden-Württemberg~1M1.12×
06Brandenburg~300K1.05×
07Niedersachsen~800K1.01×
08Bayern~1.5M0.97×
09Thüringen~200K0.97×
10Sachsen-Anhalt~200K0.95×
11Hamburg~200K0.94×
12Schleswig-Holstein~300K0.91×
13Rheinland-Pfalz~300K0.86×
14Sachsen~300K0.85×
15Hessen~500K0.77×
16Nordrhein-Westfalen~1.5M0.71×
Fig. 06

Affinity by region

Affinity by region — Local food, Germany
0.71×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Local food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Local food audience
#·InterestCategoryAffinity×
01DinnerFood & Beverages4.67×
02Sunday BrunchKids & Family4.67×
03LunchFood & Beverages4.26×
04Cooking showFood & Beverages4.24×
05Gourmet FoodsFood & Beverages4.17×
06Healthy habitsHealth3.61×
07Healthy foodHealth3.53×
08FoodieFood & Beverages3.31×
09Landscape designBusiness & Career3.25×
10DecorationHome & Garden3.16×
11Vegetarian cuisineFood & Beverages3.07×
12HandmadeHome & Garden3.07×
13CookbookFood & Beverages2.92×
14Home InteriorsHome & Garden2.88×
15Home Interior DesignHome & Garden2.80×
16Gift shopHome & Garden2.64×
17BreakfastFood & Beverages2.50×
18Home repairHome & Garden2.06×
19More NutritionHealth2.04×
20Organic foodFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Local food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Local food audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.03×
Design AffinityPREMIUM1.83×
SustainabilityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Local food audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.57×
SpiritualityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Local food have in Germany?

Local food has an estimated audience of 8,030,744 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Local food fans?

59.7% of Local food fans are female, 40.3% are male, with an average age of 39.8 years.

03

Which brands do Local food fans like most?

Local food fans show strongest brand affinity for Healthy habits (3.61×), Dinner (4.67×), and Vegetarian cuisine (3.07×) over the country average.

04

Where do Local food fans live in Germany?

Local food fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Local food fans also like?

Beyond Local food itself, the audience over-indexes on Dinner (4.67×), Vegetarian cuisine (3.07×), Lunch (4.26×), and Foodie (3.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Local food audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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