Local food Audience in Germany
Local food has an estimated audience of 8,030,744 people in Germany. 59.7% are female, 40.3% are male, average age 39.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Healthy habits, Dinner, Vegetarian cuisine, Lunch, Foodie.
The average Local food fan in Germany is 39.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Healthy habits, Dinner, Vegetarian cuisine, with strongest over-indexing on Healthy habits (3.61× the country average). Demographically, the Local food audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Local food fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 39.8 |
| Estimated audience size | 8,030,744 |
Audience persona
The typical Local food fan in Germany is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Healthy habits.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,464,248 | 1.13× |
| Baden-Württemberg | 1,405,942 | 1.28× |
| Nordrhein-Westfalen | 1,259,819 | 0.72× |
| Niedersachsen | 950,148 | 1.22× |
| Berlin | 492,466 | 1.37× |
| Hessen | 371,137 | 0.61× |
| Sachsen | 285,951 | 0.73× |
| Rheinland-Pfalz | 277,507 | 0.69× |
| Brandenburg | 219,318 | 0.88× |
| Schleswig-Holstein | 187,638 | 0.65× |
| Thüringen | 165,051 | 0.81× |
| Sachsen-Anhalt | 160,297 | 0.77× |
| Saarland | 160,171 | 1.62× |
| Mecklenburg-Vorpommern | 140,982 | 0.92× |
| Hamburg | 139,936 | 0.77× |
| Bremen | 125,746 | 1.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Healthy habits | 3.61× | Health |
| Dinner | 4.67× | Food & Beverages |
| Vegetarian cuisine | 3.07× | Food & Beverages |
| Lunch | 4.26× | Food & Beverages |
| Foodie | 3.31× | Food & Beverages |
| Cooking show | 4.24× | Food & Beverages |
| Healthy food | 3.53× | Health |
| Decoration | 3.16× | Home & Garden |
| Landscape design | 3.25× | Business & Career |
| Cookbook | 2.92× | Food & Beverages |
| Home Interior Design | 2.8× | Home & Garden |
| Handmade | 3.07× | Home & Garden |
| Gourmet Foods | 4.17× | Food & Beverages |
| More Nutrition | 2.04× | Health |
| Sunday Brunch | 4.67× | Kids & Family |
| Home Interiors | 2.88× | Home & Garden |
| Gift shop | 2.64× | Home & Garden |
| Breakfast | 2.5× | Food & Beverages |
| Home repair | 2.06× | Home & Garden |
| Organic food | 1.84× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.84 |
| DIY Mentality | THRILL | 1.62 |
| Sustainability | BALANCE | 1.59 |
| Design Affinity | PREMIUM | 1.5 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Luxury Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
See Local food audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Local food have in Germany?
Local food has an estimated audience of 8,030,744 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Local food fans?
59.7% of Local food fans are female, 40.3% are male, with an average age of 39.8 years.
Which brands do Local food fans like most?
Local food fans show strongest brand affinity for Healthy habits (3.61×), Dinner (4.67×), and Vegetarian cuisine (3.07×) over the country average.
Where do Local food fans live in Germany?
Local food fans in Germany are most concentrated in Bayern (reach 1,464,248), Baden-Württemberg (reach 1,405,942), and Nordrhein-Westfalen (reach 1,259,819). These three regions account for the largest share of the active audience.
What other brands do Local food fans also like?
Beyond Local food itself, the audience over-indexes on Dinner (4.67×), Vegetarian cuisine (3.07×), Lunch (4.26×), and Foodie (3.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.