Local food Audience in Canada
Local food has an estimated audience of 5,838,168 people in Canada. 56.9% are female, 43.1% are male, average age 42.9. Top regions: Ontario, Quebec, Alberta. Top brand affinities: Foodie, Online food ordering, Aritzia, Fast casual restaurants, Health & wellness.
The average Local food fan in Canada is 42.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, Alberta. Top brand affinities include Foodie, Online food ordering, Aritzia, with strongest over-indexing on Foodie (2.21× the country average). Demographically, the Local food audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Local food fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 42.9 |
| Estimated audience size | 5,838,168 |
Audience persona
The typical Local food fan in Canada is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Foodie.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,317,877 | 0.95× |
| Quebec | 1,065,977 | 0.76× |
| Alberta | 997,734 | 1.38× |
| British Columbia | 909,156 | 1.04× |
| Manitoba | 204,397 | 0.94× |
| Saskatchewan | 175,332 | 0.95× |
| Nova Scotia | 165,214 | 0.95× |
| New Brunswick | 130,784 | 0.97× |
| Newfoundland and Labrador | 91,881 | 1.03× |
| Prince Edward Island | 32,558 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Foodie | 2.21× | Food & Beverages |
| Online food ordering | 3.07× | Food & Beverages |
| Aritzia | 2.01× | Fashion & Accessoires |
| Fast casual restaurants | 2.79× | Food & Beverages |
| Health & wellness | 1.64× | Health |
| Cookbook | 2.66× | Food & Beverages |
| Italian cuisine | 2.13× | Food & Beverages |
| Organic food | 1.81× | Food & Beverages |
| Cooking show | 3.36× | Food & Beverages |
| Veganism | 1.54× | Food & Beverages |
| Meat | 1.6× | Food & Beverages |
| Healthy diet | 1.86× | Health |
| Organic farming | 2.18× | Food & Beverages |
| First-time buyer | 1.93× | Shopping |
| Organic product | 2.43× | Food & Beverages |
| Foodservice | 2.81× | Food & Beverages |
| Dinner | 1.83× | Food & Beverages |
| Wine tasting | 2.76× | Food & Beverages |
| Desserts | 1.52× | Food & Beverages |
| Pastry | 2.24× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.02 |
| Spirituality | BALANCE | 1.38 |
| Travelling | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.13 |
| Need for Security | CONSERVATISM | 1.07 |
| Design Affinity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
See Local food audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Local food have in Canada?
Local food has an estimated audience of 5,838,168 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Local food fans?
56.9% of Local food fans are female, 43.1% are male, with an average age of 42.9 years.
Which brands do Local food fans like most?
Local food fans show strongest brand affinity for Foodie (2.21×), Online food ordering (3.07×), and Aritzia (2.01×) over the country average.
Where do Local food fans live in Canada?
Local food fans in Canada are most concentrated in Ontario (reach 2,317,877), Quebec (reach 1,065,977), and Alberta (reach 997,734). These three regions account for the largest share of the active audience.
What other brands do Local food fans also like?
Beyond Local food itself, the audience over-indexes on Online food ordering (3.07×), Aritzia (2.01×), Fast casual restaurants (2.79×), and Health & wellness (1.64×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.