Rascasse Audience Intelligence

Healthy diet Audience in Canada

A data profile of the people who buy, follow and care about Healthy diet in Canada — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 5,224,179 people in Canada.

#310among Topic in Canada#13in Health

The average Healthy diet fan in Canada is 43.5 years old, more female, and lives primarily in Ontario.

The audience is concentrated in Ontario, British Columbia, Quebec.

Top brand affinities include Do it yourself (DIY), Organic food, Local food, with strongest over-indexing on Do it yourself (DIY) (1.53× the country average).

Demographically, the Healthy diet audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical Healthy diet fan in Canada is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Do it yourself (DIY).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy diet profile in Canada.

Audience size
5.2M
in Canada
Gender
63.5%♀
36.5% male
Age
43.5
average years
Country rank
#462
Topic in Canada
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy diet fans

63.5% are female, 36.5% are male, average age 43.5.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Healthy diet audience in Canada
MetricValue
Female63.5%
Male36.5%
Average age43.5
Estimated audience size5,224,179
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Healthy diet audience in Canada
Age bracketShare%
16-199%
20-2917%
30-3921%
40-4924%
50+28%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Healthy diet audience comes from Canada.

Worldwide audience distribution share by country for Healthy diet
CountryShare
United States20.1%
Brazil5.5%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy diet audience in Canada is strongest.

Fig. 05

Top regions by affinity

Healthy diet fans by region: top regions in Canada
#RegionReachAffinity×
01Ontario~3M1.42×
02British Columbia~1M1.35×
03Alberta~700K1.08×
04Manitoba~200K1.01×
05Saskatchewan~200K1.00×
06New Brunswick~100K1.00×
07Prince Edward Island~30K1.00×
08Newfoundland and Labrador~80K0.96×
09Nova Scotia~100K0.93×
10Quebec~800K0.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy diet audience
#·InterestCategoryAffinity×
01Gluten-free dietFood & Beverages2.29×
02Organic farmingFood & Beverages2.04×
03Millie Bobby BrownMovies & TV1.87×
04Anti-aging creamBeauty & Wellness1.87×
05Local foodFood & Beverages1.86×
06Online food orderingFood & Beverages1.86×
07Alternative medicineBusiness & Career1.85×
08Fast casual restaurantsFood & Beverages1.82×
09Natural skin careBeauty & Wellness1.79×
10Personal trainerSports1.78×
11Organic foodFood & Beverages1.75×
12EtsyFashion & Accessoires1.67×
13BakeryFood & Beverages1.66×
14Skin careBeauty & Wellness1.63×
15Personal careHealth1.61×
16Taylor SwiftMusic & Radio1.59×
17VeganismFood & Beverages1.56×
18Do it yourself (DIY)Home & Garden1.53×
19Department storeShopping1.53×
20First-time buyerShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy diet audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.73×
MindfulnessBALANCE1.61×
IndulgenceJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy diet audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
SpiritualityBALANCE0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healthy diet have in Canada?

Healthy diet has an estimated audience of 5,224,179 people in Canada, concentrated in Ontario and British Columbia.

02

What is the gender split and age of Healthy diet fans?

63.5% of Healthy diet fans are female, 36.5% are male, with an average age of 43.5 years.

03

Which brands do Healthy diet fans like most?

Healthy diet fans show strongest brand affinity for Do it yourself (DIY) (1.53×), Organic food (1.75×), and Local food (1.86×) over the country average.

04

Where do Healthy diet fans live in Canada?

Healthy diet fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1M), and Quebec (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Healthy diet fans also like?

Beyond Healthy diet itself, the audience over-indexes on Organic food (1.75×), Local food (1.86×), Veganism (1.56×), and Personal care (1.61×) compared to the Canada average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Canada

See Healthy diet audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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