Healthy diet Audience in Canada

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Healthy diet has an estimated audience of 5,224,179 people in Canada. 63.5% are female, 36.5% are male, average age 43.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Do it yourself (DIY), Organic food, Local food, Veganism, Personal care.

The average Healthy diet fan in Canada is 43.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Do it yourself (DIY), Organic food, Local food, with strongest over-indexing on Do it yourself (DIY) (1.53× the country average). Demographically, the Healthy diet audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Healthy diet fans

Demographic split for Healthy diet audience in Canada
MetricValue
Female63.5%
Male36.5%
Average age43.5
Estimated audience size5,224,179

Audience persona

The typical Healthy diet fan in Canada is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Do it yourself (DIY).

Top regions in Canada

Top regions ranked by reach for Healthy diet in Canada
RegionReachAffinity
Ontario3,111,7761.42×
British Columbia1,052,1601.35×
Quebec804,4320.64×
Alberta693,3961.08×
Manitoba197,3881.01×
Saskatchewan165,6221.0×
Nova Scotia145,3210.93×
New Brunswick120,9131.0×
Newfoundland and Labrador76,2350.96×
Prince Edward Island25,6661.0×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Healthy diet audience
BrandAffinityCategory
Do it yourself (DIY)1.53×Home & Garden
Organic food1.75×Food & Beverages
Local food1.86×Food & Beverages
Veganism1.56×Food & Beverages
Personal care1.61×Health
Organic farming2.04×Food & Beverages
Skin care1.63×Beauty & Wellness
Taylor Swift1.59×Music & Radio
Bakery1.66×Food & Beverages
Gluten-free diet2.29×Food & Beverages
First-time buyer1.51×Shopping
Alternative medicine1.85×Business & Career
Etsy1.67×Fashion & Accessoires
Fast casual restaurants1.82×Food & Beverages
Online food ordering1.86×Food & Beverages
Millie Bobby Brown1.87×Movies & TV
Natural skin care1.79×Beauty & Wellness
Personal trainer1.78×Sports
Anti-aging cream1.87×Beauty & Wellness
Department store1.53×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Healthy diet audience
TraitClusterScore
Family OrientationCONSERVATISM1.73
MindfulnessBALANCE1.61
IndulgenceJOY1.59
LGBTQ+ IdentityOPEN1.57
Healthy LifestyleBALANCE1.55
Pet OwnershipJOY1.55

Worldwide distribution

Worldwide audience distribution share by country for Healthy diet
CountryShare
United States20.1%
Brazil5.5%
United Kingdom4.7%

See Healthy diet audiences in other countries

More Health audiences in Canada

Frequently asked questions

How many fans does Healthy diet have in Canada?

Healthy diet has an estimated audience of 5,224,179 people in Canada, concentrated in Ontario and British Columbia.

What is the gender split and age of Healthy diet fans?

63.5% of Healthy diet fans are female, 36.5% are male, with an average age of 43.5 years.

Which brands do Healthy diet fans like most?

Healthy diet fans show strongest brand affinity for Do it yourself (DIY) (1.53×), Organic food (1.75×), and Local food (1.86×) over the country average.

Where do Healthy diet fans live in Canada?

Healthy diet fans in Canada are most concentrated in Ontario (reach 3,111,776), British Columbia (reach 1,052,160), and Quebec (reach 804,432). These three regions account for the largest share of the active audience.

What other brands do Healthy diet fans also like?

Beyond Healthy diet itself, the audience over-indexes on Organic food (1.75×), Local food (1.86×), Veganism (1.56×), and Personal care (1.61×) compared to the Canada average.

How to read this data

Audience size is the estimated number of people in Canada who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.