Rascasse Audience Intelligence

Bakery Audience in Canada

A data profile of the people who buy, follow and care about Bakery in Canada — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 4,574,771 people in Canada.

#17among Touchpoint in Canada#51in Food & Beverages

The average Bakery fan in Canada is 40.5 years old, more female, and lives primarily in Ontario.

The audience is concentrated in Ontario, British Columbia, Alberta.

Top brand affinities include Oven, Pastry, Flour, with strongest over-indexing on Oven (3.16× the country average).

Demographically, the Bakery audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical Bakery fan in Canada is more female, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Oven.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bakery profile in Canada.

Audience size
4.6M
in Canada
Gender
65.8%♀
34.2% male
Age
40.5
average years
Country rank
#544
Touchpoint in Canada
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bakery fans

65.8% are female, 34.2% are male, average age 40.5.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Bakery audience in Canada
MetricValue
Female65.8%
Male34.2%
Average age40.5
Estimated audience size4,574,771
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bakery audience in Canada
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Bakery audience comes from Canada.

Worldwide audience distribution share by country for Bakery
CountryShare
United States16.9%
Japan8.4%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bakery audience in Canada is strongest.

Fig. 05

Top regions by affinity

Bakery fans by region: top regions in Canada
#RegionReachAffinity×
01British Columbia~1.5M2.19×
02Ontario~3.5M1.72×
03Alberta~700K1.24×
04Manitoba~200K0.92×
05Nova Scotia~100K0.90×
06Prince Edward Island~20K0.82×
07Quebec~700K0.62×
08New Brunswick~60K0.59×
09Saskatchewan~80K0.57×
10Newfoundland and Labrador~40K0.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bakery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bakery audience
#·InterestCategoryAffinity×
01OvenHome & Garden3.16×
02PastryFood & Beverages3.02×
03FlourFood & Beverages2.78×
04CupcakeFood & Beverages2.65×
05SweetnessFood & Beverages2.51×
06CookieFood & Beverages2.38×
07ConfectioneryFood & Beverages2.04×
08CakeFood & Beverages2.01×
09Culinary artArts & Culture1.94×
10BakingFood & Beverages1.87×
11Giant TigerShopping1.83×
12Michaels StoresArts & Culture1.76×
13IKEAHome & Garden1.68×
14Local foodFood & Beverages1.68×
15Old NavyFashion & Accessoires1.66×
16DessertsFood & Beverages1.61×
17ChocolateFood & Beverages1.56×
18HandicraftHome & Garden1.52×
19Organic foodFood & Beverages1.52×
20DollaramaShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bakery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bakery audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.74×
IndividualismJOY1.58×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bakery audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Convenience OrientationPREMIUM0.99×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bakery have in Canada?

Bakery has an estimated audience of 4,574,771 people in Canada, concentrated in Ontario and British Columbia.

02

What is the gender split and age of Bakery fans?

65.8% of Bakery fans are female, 34.2% are male, with an average age of 40.5 years.

03

Which brands do Bakery fans like most?

Bakery fans show strongest brand affinity for Oven (3.16×), Pastry (3.02×), and Flour (2.78×) over the country average.

04

Where do Bakery fans live in Canada?

Bakery fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1.5M), and Alberta (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Bakery fans also like?

Beyond Bakery itself, the audience over-indexes on Pastry (3.02×), Flour (2.78×), Cake (2.01×), and Cookie (2.38×) compared to the Canada average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Canada

See Bakery audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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