Bakery Audience in Canada
Bakery has an estimated audience of 4,574,771 people in Canada. 65.8% are female, 34.2% are male, average age 40.5. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Oven, Pastry, Flour, Cake, Cookie.
The average Bakery fan in Canada is 40.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Oven, Pastry, Flour, with strongest over-indexing on Oven (3.16× the country average). Demographically, the Bakery audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Bakery fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 40.5 |
| Estimated audience size | 4,574,771 |
Audience persona
The typical Bakery fan in Canada is more female, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Oven.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,294,006 | 1.72× |
| British Columbia | 1,501,391 | 2.19× |
| Alberta | 698,717 | 1.24× |
| Quebec | 682,217 | 0.62× |
| Manitoba | 157,579 | 0.92× |
| Nova Scotia | 123,043 | 0.9× |
| Saskatchewan | 83,198 | 0.57× |
| New Brunswick | 62,347 | 0.59× |
| Newfoundland and Labrador | 39,121 | 0.56× |
| Prince Edward Island | 18,366 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oven | 3.16× | Home & Garden |
| Pastry | 3.02× | Food & Beverages |
| Flour | 2.78× | Food & Beverages |
| Cake | 2.01× | Food & Beverages |
| Cookie | 2.38× | Food & Beverages |
| IKEA | 1.68× | Home & Garden |
| Old Navy | 1.66× | Fashion & Accessoires |
| Desserts | 1.61× | Food & Beverages |
| Cupcake | 2.65× | Food & Beverages |
| Culinary art | 1.94× | Arts & Culture |
| Michaels Stores | 1.76× | Arts & Culture |
| Giant Tiger | 1.83× | Shopping |
| Local food | 1.68× | Food & Beverages |
| Sweetness | 2.51× | Food & Beverages |
| Handicraft | 1.52× | Home & Garden |
| Chocolate | 1.56× | Food & Beverages |
| Organic food | 1.52× | Food & Beverages |
| Confectionery | 2.04× | Food & Beverages |
| Baking | 1.87× | Food & Beverages |
| Dollarama | 1.5× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.74 |
| Individualism | JOY | 1.58 |
| Patriotism | CONSERVATISM | 1.41 |
| Career Orientation | POWER | 1.28 |
| Travelling | THRILL | 1.27 |
| Need for Security | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.4% |
| China | 8.0% |
See Bakery audiences in other countries
More Food & Beverages audiences in Canada
- Concerts (8,357,650)
- Parties (8,028,276)
- Spas (7,946,879)
- Beauty salons (7,600,580)
- Boutiques (7,430,450)
Frequently asked questions
How many fans does Bakery have in Canada?
Bakery has an estimated audience of 4,574,771 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Bakery fans?
65.8% of Bakery fans are female, 34.2% are male, with an average age of 40.5 years.
Which brands do Bakery fans like most?
Bakery fans show strongest brand affinity for Oven (3.16×), Pastry (3.02×), and Flour (2.78×) over the country average.
Where do Bakery fans live in Canada?
Bakery fans in Canada are most concentrated in Ontario (reach 3,294,006), British Columbia (reach 1,501,391), and Alberta (reach 698,717). These three regions account for the largest share of the active audience.
What other brands do Bakery fans also like?
Beyond Bakery itself, the audience over-indexes on Pastry (3.02×), Flour (2.78×), Cake (2.01×), and Cookie (2.38×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.