Cake Audience in Canada
Cake has an estimated audience of 5,656,436 people in Canada. 70.3% are female, 29.7% are male, average age 40.4. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Do it yourself (DIY), Cupcake, Bakery, Local food, Fast casual restaurants.
The average Cake fan in Canada is 40.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Do it yourself (DIY), Cupcake, Bakery, with strongest over-indexing on Do it yourself (DIY) (1.74× the country average). Demographically, the Cake audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cake fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 40.4 |
| Estimated audience size | 5,656,436 |
Audience persona
The typical Cake fan in Canada is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Do it yourself (DIY).
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,173,600 | 1.76× |
| British Columbia | 1,690,137 | 2.0× |
| Alberta | 898,963 | 1.29× |
| Quebec | 775,346 | 0.57× |
| Manitoba | 229,463 | 1.08× |
| Saskatchewan | 154,429 | 0.86× |
| Nova Scotia | 133,728 | 0.79× |
| New Brunswick | 86,636 | 0.66× |
| Newfoundland and Labrador | 49,430 | 0.57× |
| Prince Edward Island | 15,328 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 1.74× | Home & Garden |
| Cupcake | 2.78× | Food & Beverages |
| Bakery | 2.01× | Food & Beverages |
| Local food | 1.61× | Food & Beverages |
| Fast casual restaurants | 1.75× | Food & Beverages |
| Etsy | 1.6× | Fashion & Accessoires |
| Online food ordering | 1.72× | Food & Beverages |
| Natural skin care | 1.7× | Beauty & Wellness |
| Microwave oven | 1.82× | Home & Garden |
| Children's clothing | 1.6× | Fashion & Accessoires |
| Kitchenware | 1.6× | Home & Garden |
| Manicure | 1.77× | Beauty & Wellness |
| Bath and Bodyworks | 1.6× | Shopping |
| Non-alcoholic beverage | 1.91× | Food & Beverages |
| Espresso | 1.68× | Food & Beverages |
| Child care | 1.53× | Kids & Family |
| Street food | 1.51× | Food & Beverages |
| Eyelash extensions | 1.62× | Beauty & Wellness |
| Cappuccino | 1.85× | Food & Beverages |
| Gluten-free diet | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Design Affinity | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.29 |
| Creativity | OPEN | 1.26 |
| Tradition | CONSERVATISM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
See Cake audiences in other countries
More Sweet audiences in Canada
Frequently asked questions
How many fans does Cake have in Canada?
Cake has an estimated audience of 5,656,436 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Cake fans?
70.3% of Cake fans are female, 29.7% are male, with an average age of 40.4 years.
Which brands do Cake fans like most?
Cake fans show strongest brand affinity for Do it yourself (DIY) (1.74×), Cupcake (2.78×), and Bakery (2.01×) over the country average.
Where do Cake fans live in Canada?
Cake fans in Canada are most concentrated in Ontario (reach 4,173,600), British Columbia (reach 1,690,137), and Alberta (reach 898,963). These three regions account for the largest share of the active audience.
What other brands do Cake fans also like?
Beyond Cake itself, the audience over-indexes on Cupcake (2.78×), Bakery (2.01×), Local food (1.61×), and Fast casual restaurants (1.75×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.