A data profile of the people who buy, follow and care about Cake in Canada — modelled from more than twelve digital signal sources. Cake has an estimated audience of 5,656,436 people in Canada.
The average Cake fan in Canada is 40.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Do it yourself (DIY), Cupcake, Bakery, with strongest over-indexing on Do it yourself (DIY) (1.74× the country average).
Demographically, the Cake audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Cake fan in Canada is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Cake profile in Canada.
70.3% are female, 29.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 40.4 |
| Estimated audience size | 5,656,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Cake audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
Where the Cake audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 2.00× | |
| 02 | Ontario | ~4M | 1.76× | |
| 03 | Alberta | ~900K | 1.29× | |
| 04 | Manitoba | ~200K | 1.08× | |
| 05 | Saskatchewan | ~200K | 0.86× | |
| 06 | Nova Scotia | ~100K | 0.79× | |
| 07 | New Brunswick | ~90K | 0.66× | |
| 08 | Quebec | ~800K | 0.57× | |
| 09 | Newfoundland and Labrador | ~50K | 0.57× | |
| 10 | Prince Edward Island | ~20K | 0.55× |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupcake | Food & Beverages | 2.78× | ||
| 02 | Bakery | Food & Beverages | 2.01× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.91× | ||
| 04 | Cappuccino | Food & Beverages | 1.85× | ||
| 05 | Microwave oven | Home & Garden | 1.82× | ||
| 06 | Manicure | Beauty & Wellness | 1.77× | ||
| 07 | Fast casual restaurants | Food & Beverages | 1.75× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 1.74× | ||
| 09 | Online food ordering | Food & Beverages | 1.72× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.70× | ||
| 11 | Espresso | Food & Beverages | 1.68× | ||
| 12 | Eyelash extensions | Beauty & Wellness | 1.62× | ||
| 13 | Local food | Food & Beverages | 1.61× | ||
| 14 | Etsy | Fashion & Accessoires | 1.60× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.60× | ||
| 16 | Kitchenware | Home & Garden | 1.60× | ||
| 17 | Bath and Bodyworks | Shopping | 1.60× | ||
| 18 | Gluten-free diet | Food & Beverages | 1.60× | ||
| 19 | Child care | Kids & Family | 1.53× | ||
| 20 | Street food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Design Affinity | PREMIUM | 1.32× | |
| DIY Mentality | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.94× | |
| Luxury Orientation | PREMIUM | 0.96× |
Cake has an estimated audience of 5,656,436 people in Canada, concentrated in Ontario and British Columbia.
70.3% of Cake fans are female, 29.7% are male, with an average age of 40.4 years.
Cake fans show strongest brand affinity for Do it yourself (DIY) (1.74×), Cupcake (2.78×), and Bakery (2.01×) over the country average.
Cake fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~1.5M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Cake itself, the audience over-indexes on Cupcake (2.78×), Bakery (2.01×), Local food (1.61×), and Fast casual restaurants (1.75×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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