Cake Audience in Mexico
Cake has an estimated audience of 4,732,777 people in Mexico. 70.1% are female, 29.9% are male, average age 32.5. Top regions: State of Mexico, Jalisco, Nuevo Leon. Top brand affinities: Catholic Church, MSN, Banana, Travel agency, Sarcasm.
The average Cake fan in Mexico is 32.5 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon. Top brand affinities include Catholic Church, MSN, Banana, with strongest over-indexing on Catholic Church (2.81× the country average). Demographically, the Cake audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cake fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 32.5 |
| Estimated audience size | 4,732,777 |
Audience persona
The typical Cake fan in Mexico is more female, around 32.5 years old, with strong Travelling tendencies and a notable affinity for Catholic Church.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 617,782 | 0.95× |
| Jalisco | 363,318 | 1.04× |
| Nuevo Leon | 353,440 | 1.24× |
| Baja California | 324,971 | 1.65× |
| Veracruz (state) | 265,365 | 0.95× |
| Distrito Federal | 255,335 | 0.41× |
| Chihuahua | 233,268 | 1.42× |
| Puebla | 229,356 | 0.91× |
| Tamaulipas | 221,795 | 1.4× |
| Guanajuato | 202,809 | 0.91× |
| Coahuila de Zaragoza | 167,170 | 1.18× |
| Michoacan de Ocampo | 159,291 | 0.97× |
| Chiapas | 114,743 | 0.81× |
| Guerrero | 111,447 | 0.93× |
| Yucatan | 109,570 | 1.11× |
| Hidalgo | 102,844 | 0.9× |
| Morelos | 68,015 | 0.83× |
| Zacatecas | 65,324 | 1.09× |
| Durango | 57,150 | 0.87× |
| Nayarit | 51,588 | 1.13× |
| Aguascalientes | 47,309 | 0.79× |
| Baja California Sur | 43,192 | 1.14× |
| Tlaxcala | 37,953 | 0.7× |
| Campeche | 30,646 | 0.85× |
| Colima | 24,662 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.81× | Politics & Society |
| MSN | 3× | News |
| Banana | 3.04× | Food & Beverages |
| Travel agency | 3.18× | Travel & Leisure |
| Sarcasm | 2.9× | Politics & Society |
| Pedro Pascal | 2.9× | Movies & TV |
| Dentistry | 3.05× | Business & Career |
| El País | 2.86× | News |
| Breastfeeding | 3.74× | Kids & Family |
| Game consoles | 1.88× | Technology & Electronics |
| Wattpad | 2.9× | Internet & Social Media |
| Multi-level marketing | 4.11× | Business & Career |
| Freeware | 2.42× | Technology & Electronics |
| Avocado | 3.34× | Food & Beverages |
| Sexology | 2.95× | Kids & Family |
| Herbalife | 4.76× | Health |
| High school | 3.19× | Business & Career |
| Papaya | 3.08× | Food & Beverages |
| Broadcasting of sports events | 2.75× | Movies & TV |
| Pineapple | 3.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.4 |
| Spirituality | BALANCE | 1.31 |
| Extroversion | THRILL | 1.17 |
| Urban Lifestyle | OPEN | 1.15 |
| Risk Appetite | THRILL | 1.12 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
See Cake audiences in other countries
More Sweet audiences in Mexico
- Chocolate (7,940,995)
- Flour (3,979,246)
- Nut (fruit) (2,957,278)
- Dough (2,559,301)
- Cookie (2,539,790)
Frequently asked questions
How many fans does Cake have in Mexico?
Cake has an estimated audience of 4,732,777 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Cake fans?
70.1% of Cake fans are female, 29.9% are male, with an average age of 32.5 years.
Which brands do Cake fans like most?
Cake fans show strongest brand affinity for Catholic Church (2.81×), MSN (3×), and Banana (3.04×) over the country average.
Where do Cake fans live in Mexico?
Cake fans in Mexico are most concentrated in State of Mexico (reach 617,782), Jalisco (reach 363,318), and Nuevo Leon (reach 353,440). These three regions account for the largest share of the active audience.
What other brands do Cake fans also like?
Beyond Cake itself, the audience over-indexes on MSN (3×), Banana (3.04×), Travel agency (3.18×), and Sarcasm (2.9×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.