A data profile of the people who buy, follow and care about Cake in Mexico — modelled from more than twelve digital signal sources. Cake has an estimated audience of 4,732,777 people in Mexico.
The average Cake fan in Mexico is 32.5 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (431.79× the country average).
Demographically, the Cake audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Cake fan in Mexico is more female, around 32.5 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Cake profile in Mexico.
70.1% are female, 29.9% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 32.5 |
| Estimated audience size | 4,732,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Cake audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
Where the Cake audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~300K | 1.62× | |
| 02 | Chihuahua | ~200K | 1.39× | |
| 03 | Tamaulipas | ~200K | 1.36× | |
| 04 | Nuevo Leon | ~400K | 1.24× | |
| 05 | Coahuila de Zaragoza | ~200K | 1.16× | |
| 06 | Baja California Sur | ~40K | 1.11× | |
| 07 | Yucatan | ~100K | 1.10× | |
| 08 | Nayarit | ~50K | 1.10× | |
| 09 | Zacatecas | ~60K | 1.07× | |
| 10 | Jalisco | ~400K | 1.04× | |
| 11 | Michoacan de Ocampo | ~200K | 0.98× | |
| 12 | Veracruz (state) | ~300K | 0.96× | |
| 13 | State of Mexico | ~600K | 0.95× | |
| 14 | Guerrero | ~100K | 0.94× | |
| 15 | Puebla | ~200K | 0.92× | |
| 16 | Guanajuato | ~200K | 0.91× | |
| 17 | Hidalgo | ~100K | 0.91× | |
| 18 | Durango | ~60K | 0.90× | |
| 19 | Campeche | ~30K | 0.90× | |
| 20 | Colima | ~30K | 0.88× | |
| 21 | Morelos | ~70K | 0.86× | |
| 22 | Chiapas | ~100K | 0.84× | |
| 23 | Aguascalientes | ~50K | 0.84× | |
| 24 | Tlaxcala | ~40K | 0.79× | |
| 25 | Distrito Federal | ~300K | 0.45× |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 486.29× | ||
| 02 | Costa Rica | Travel & Leisure | 431.79× | ||
| 03 | Shopping and fashion | Shopping | 198.28× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 162.63× | ||
| 05 | Valentine's Day | Kids & Family | 143.54× | ||
| 06 | Game consoles | Technology & Electronics | 120.69× | ||
| 07 | Catholic Church | Politics & Society | 101.29× | ||
| 08 | Travel agency | Travel & Leisure | 73.28× | ||
| 09 | Sarcasm | Politics & Society | 68.97× | ||
| 10 | Banana | Food & Beverages | 54.96× | ||
| 11 | Broadcasting of sports events | Movies & TV | 53.88× | ||
| 12 | El País | News | 52.80× | ||
| 13 | Dentistry | Business & Career | 52.80× | ||
| 14 | Mobile game | Games | 52.17× | ||
| 15 | Multi-level marketing | Business & Career | 45.26× | ||
| 16 | Orange (fruit) | Food & Beverages | 42.03× | ||
| 17 | Breastfeeding | Kids & Family | 40.95× | ||
| 18 | Sexology | Kids & Family | 33.41× | ||
| 19 | Papaya | Food & Beverages | 32.33× | ||
| 20 | Freeware | Technology & Electronics | 25.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 21.10× | |
| Travelling | THRILL | 19.25× | |
| Urban Lifestyle | OPEN | 3.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 1.00× |
Cake has an estimated audience of 4,732,777 people in Mexico, concentrated in State of Mexico and Jalisco.
70.1% of Cake fans are female, 29.9% are male, with an average age of 32.5 years.
Cake fans show strongest brand affinity for Costa Rica (431.79×), Shopping and fashion (198.28×), and Game consoles (120.69×) over the country average.
Cake fans in Mexico are most concentrated in State of Mexico (reach ~600K), Jalisco (reach ~400K), and Nuevo Leon (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cake itself, the audience over-indexes on Shopping and fashion (198.28×), Game consoles (120.69×), Catholic Church (101.29×), and Valentine's Day (143.54×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.